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By Counterman
As we enter a new year, many of us are still busy reviewing what we’ve done during the previous 12 months. From closing the books on 2024, to analyzing profitability and leveraging missed opportunities to increase those profits in the coming months, this is a busy time of year behind the scenes of any automotive business. Looking back is certainly important for gaining perspective on where we’ve been, but the upcoming year has the potential to bring a wide array of changes for consumers and business owners alike.
Consumer buying trends are expected to continue shifting toward even more online purchasing as we navigate through 2025 and beyond. In the automotive aftermarket, we’ve already embraced the concept of providing an online shopping experience for our customers, but that experience is changing as consumers adopt new habits and more providers enter the marketplace. The increasing use of mobile devices (and the increasing variety of these devices) will continue to change the methods we use to connect with consumers. Not only are buyers using mobile devices for roughly 65% of their automotive e-commerce inquiries, they are accessing an increasing amount of entertainment and information content. The number of eyes on the traditional advertising mediums of broadcast television, local radio and print media have steadily declined, with more people turning to subscription services like streaming platforms and satellite radio. With fewer advertising opportunities, finding new ways to engage our customers on their preferred devices becomes ever more important in the digital marketplace.
Software also is increasingly important to the vehicle itself. Connected cars have become part of a virtual network in recent years, commonly known as the “internet of things.” With onboard hardware and software capable of sending and receiving data, and the ability to interface with other connected devices, the automobile has officially joined the ranks of “mobile devices.” More than 70% of new vehicles are “connected,” with tech companies like Microsoft, Apple and Google often partnering with the OEMs to offer in-car infotainment, communications and vehicle health/maintenance data through a wireless 5G network infrastructure. For better or worse, this also has led to the ability of OEMs to offer “subscription” services for many features found in their SDVs (software defined vehicles). A monthly charge for access to your heated seats or remote start might rub some vehicle buyers the wrong way, but the acceptance rate for on-demand features like these is increasing as more people begin to view their vehicle in the same way they have come to utilize their other connected devices.
The bi-directional transfer and analysis of vehicle data is one key to utilizing the AI technologies behind ADAS and autonomous vehicle capabilities. SAE International recognizes six varying levels of “self-driving” vehicle automation, from emergency braking and blind spot warning (Level 0) all the way to fully-autonomous control under all driving conditions (Level 5). AI has a critical role in these vehicles “learning” their environment and then responding to changes in their surroundings, all in real time. For these systems to work efficiently (and safely), data from cameras, RADAR and LIDAR sensors must be collected and transmitted, analyzed and used by the AI program to make “educated” decisions to mimic a human operator. Like EVs, autonomous vehicles require a level of networked infrastructure that still does not exist on the scale necessary for mass adoption.
Data, in its many forms, is the cornerstone to improved technology. No matter if it takes the form of daily reports we generate to track sales, inventory and other KPIs, or a series of over-the-air communications that help keep a connected vehicle in its lane, the network of information that surrounds us is critical to our success in 2025 and beyond.
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By Counterman
Advance Auto Parts, Inc. announced it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately. According to the company, Bhatia brings more than 20 years of retail, technology and operational experience to
link hidden, please login to view. Most recently, she served as senior vice president of technology at Dollar General, where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. “Shweta’s history of successfully executing transformational programs that focus on speed, efficiency and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” said Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.”
Bhatia also served as vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels.
link hidden, please login to view said her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm. Bhatia received her MBA from Amity Business School and a bachelor’s degree at IT College, both located in India.
Sri Donthi, Advance’s current chief technology officer, will remain with the company for a period to assist in the transition. The company said it is grateful to Sri for his leadership and contributions over the last several years and wishes him well as he moves on to a new opportunity.
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By Advance Auto Parts
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today announced that it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately.
“Shweta’s history of successfully executing transformational programs that focus on speed, efficiency, and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.”
Ms. Bhatia brings more than 20 years of retail, technology, and operational experience to Advance. Most recently, Ms. Bhatia served as senior vice president of technology at Dollar General where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. Ms. Bhatia also served as the vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels. Her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm.
Ms. Bhatia received her MBA at the Amity Business School and a bachelor's degree at IT College, both located in India.
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By Counterman
link hidden, please login to view announced it has released Guided ADAS. This application enables Autel Calibration system owners to use their frame, targets and expedited setup, with OE software accessed in-house or via the Autel Remote Expert platform, to calibrate vehicles not yet covered by Autel tablet ADAS calibration software, according to Autel. “We are always playing catchup when it comes to coverage. That is just the reality of being an aftermarket software developer. Yet, technicians, especially those working in collision, need to calibrate new or newer vehicles. With Guided ADAS, Autel users can take advantage of all the benefits of their calibration systems—ease of use and efficiency—step-by-step instructions, optical positioning, unlevel floor compensation, and validated documentation, along with our quality targets, patterns, and calibrators—and use OE calibration software to complete the task,” said Stewart Peregrine, senior executive of ADAS sales at
link hidden, please login to view. Guided ADAS, which is compatible with all of the Autel calibration systems: the Standard, MA600, IA800, IA900, or the new IA700 frames, allows shops to use their own OE subscriptions and tools or contract with a Remote Expert with OE software subscriptions for the setup specifications and to initiate ADAS calibration on new vehicles, according to Autel.
There are three calibration scenarios available in the application
The first allows the in-house or Remote Expert technician who has referenced the OE calibration data and has determined that the vehicle uses the same procedures and targets as a previous model year to retrieve the detailed setup instructions, including target type from the Autel calibration database. Autel offers calibration coverage for more than 40 brands and hundreds of models and model year vehicles sold in North America.
The second application allows technicians to input and save the specifications for completely new or existing vehicles with new-to-the-model ADAS components that lack historical parameter data.
The third scenario allows technicians to use the Autel patterns, targets, and calibrators identified by the OE as acceptable for calibrating the identified vehicle. The technician would then determine the position identification method, i.e., radar location, front camera, or front of the vehicle, then input the distance and height of the target to meet the OE’s vehicle placement requirements.
Next, the user selects “Start Placement.” The system will display placement instructions for MA600 or Standard frame system users or activate the optical positioning cameras and guide the user to place the target and frame at the correct distance, offset, and angle to the vehicle when the IA700, IA800, and IA900 frames are used.
Remote Expert Platform
The Autel Remote Expert platform enables technicians to contract with an experienced technician with OE tools or subscriptions to complete the calibration if needed. Remote Experts are also available for modular flashing, new ECU programming, and OE tasks currently not supported by Autel software. Released on the Autel MaxiSYS Ultra series of tablets over two years ago, the Remote Expert platform has seen incredible growth, averaging more than 4,000 monthly orders.
“Remote Expert is like a virtual lifeline from the technician to an Expert. Whatever the challenge, from a tricky diagnosis to module programming, a technician can use the platform to reach out to an Expert. ADAS calibration assistance has quickly grown in need. With the development of Guided ADAS, we foresee even greater growth,” Autel’s Director of Technical Operations, Maurice Miller, said of the platform.
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By Counterman
link hidden, please login to view is excited to introduce Technology Auto Parts, a new startup based in Plano, TX, as the newest TruStar member. Mohamad-Hadi Saeed, the owner and CEO, shared his enthusiasm for joining TruStar, stating, “After researching the organization and speaking with various APA shareholders like Edward Harake from Value Plus Auto Parts, it became apparent that joining will really help us and give us a good head start. I’ve got a lot of great, knowledgeable people helping me get started and 20 to 30 commercial customers on day one. TruStar will be the last piece of the puzzle.”
The official opening of Technology Auto Parts is scheduled for early October.
link hidden, please login to view, president of APA, expressed his satisfaction with Mohamad and Technology Auto Parts joining TruStar, saying, “We are delighted to welcome Mohamad and Technology Auto Parts to TruStar. We enjoy collaborating with startups and new ventures. It’s inspiring to witness someone like Mohamad, who previously handled accounting at another auto parts store, venture out on his own. We are eager to support his growth.” The post
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