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Auto-Wares Recognizes Valvoline as Supplier of the Year
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By Counterman
link hidden, please login to view, a global manufacturer of filtration products, and AMN/Counterman magazine named Moe Ali of Arch Auto Parts the 2024 Counter Professional of the Year. Ali is the vice president of sales at Arch Auto Parts, a division of NexaMotion Group. The Counter Professional of the Year award, sponsored by WIX Filters and presented at AAPEX in Las Vegas, annually recognizes an automotive aftermarket parts professional whose dedication, work ethic and expertise elevate their business and the profession as a whole.
“Moe’s commitment to customer service is what sets him apart,” says Tina Davis, senior marketing manager – WIX global and US. “No one is more dedicated to getting the right parts for his customers. It’s why they continue to come back to him decades later. We are honored to recognize Moe as the 2024 Counter Professional of the Year.”
Born in Guyana, Ali came to the United States at the age of eight. He was still in high school when he took a job as a part-time employee at Arch Auto Parts in Hollis, New York. Over the years, he took on a variety of roles, all of which helped develop the skills and knowledge needed to thrive as an aftermarket parts professional.
“Moe has developed excellent parts and sales skills,” said Chris Bodh, group president of general repair businesses at Arch’s parent company, NexaMotion Group. “He’s loved and respected by his staff and customers and has an amazing attitude, even when he is juggling a lot of priorities.”
Ali has made a career based on exceptional customer service. Developing relationships is what keeps generations of customers coming back to him. His philosophy is simple: “Get ‘em the right part, the first time.”
“Moe just worked hard and earned a lot of respect from a lot of his colleagues and customers,” said Kish Samaroo, vice president of operations at Arch Auto Parts. “He is the go-to guy. Every customer wants him because he has this personality that is really cool and calm.”
Despite ascending to an executive role, Ali doesn’t shy away from the sales floor. He says he’d rather be “where the action is.”
“It is truly an honor to award Moe as the 2024 Wix Filters Counter Professional of the Year,” said Jeff White, managing editor of Counterman. “He is deeply dedicated to his work, but it’s a labor of love. Moe goes beyond just selling a part—he cultivates relationships with his customers. People like Moe make the aftermarket great.”
As dedicated as he is to the business, Ali still makes time for his family: his wife of 28 years, Ramona, and their two daughters, both in their 20s.
As part of the Counter Professional of the Year award, Ali and his wife received an all-expenses paid trip to Las Vegas for AAPEX 2024. He was honored during the AWDA luncheon and was presented the award during the AMN/Counterman Counter Professional of the Year reception.
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By Counterman
There is nothing simple about complex engine oil formulations. Effectively explaining to your customer how Valvoline’s Restore & Protect motor oil removes and prevents engine deposits may seem like a tough task.
Dr. Michael Warholic, global technology director for Valvoline Global Operations, emphasizes the importance of visual evidence
“Hey, look how this product performs,” said Warholic. “We have visuals showing that there’s a removal of deposits, that there is a reversing of the aging process in an engine. That’s a great case story to tell.”
Warholic talks with Babcox Content Director Jason Morgan about the formulation process that sets Restore & Protect apart. The process involves a balance of various additives and components, tested rigorously in both laboratory and real-world conditions. It also involves combining base oils, viscosity modifiers, and a unique blend of additives. These additives include detergents to clean deposits, friction modifiers to reduce engine strain, and antioxidants to combat the breakdown of oil components. The goal was to create a motor oil that not only prevents the formation of new deposits but also removes existing ones, effectively rejuvenating the engine.
“We wanted to do something different than everybody else,” said Warholic. “That’s what Restore and Protect does. It differentiates us from our competitors. It does something that no other oil does in the marketplace right now.”
Restore & Protect could be considered a new category of motor oil that bridges the gap between conventional oils and high-mileage formulations. While high-mileage oils are designed for older engines, Restore & Protect is suitable for both new and aging engines. Its dual function of preventing new deposits and reversing existing ones makes it a versatile choice for a wide range of vehicles.
This innovation is particularly valuable for engines operating under severe conditions, such as those used for towing or in high-traffic areas. The oil’s ability to handle these demanding environments while maintaining engine cleanliness offers a significant advantage over standard motor oils.
“There’s always engine oil. Formulating is a little bit about give and take. The engine is a very complex machine. You have different temperatures, different pressures. It is really a very interesting field when you start digging into it.”
“We do tons of data-driven testing. That’s what we live for.”
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By Counterman
link hidden, please login to view and link hidden, please login to viewhave declared Avery Breneman of Blackfoot, ID, the 2024 Technician of the Year. Breneman is the owner of Avery’s Auto Repair, a Bumper to Bumper Certified Service Center and customer of NPW Companies. Breneman was named the winner during Auto Value and Bumper to Bumper’s Technician of the Year program in Detroit, Michigan, this July. “This recognition is humbling. I deeply appreciate the experience and I am proud to be the 2024 Technician of the Year Champion. The support from Auto Value and Bumper to Bumper has been incredible. I want to thank NPW and our sales rep, Hoss Prestwich, for encouraging me to compete,” said Breneman.
Sixteen top technicians from across the United States and Canada traveled to Detroit to participate in the 2024 Auto Value and Bumper to Bumper Technician of the Year finalist competition. Sponsored by DRiV and Garage Gurus, the annual competition included a custom Automotive Service Excellence examination as well as a series of Garage Gurus’ hands-on skills tests.
“With over 3,700 Certified Service Centers within the Auto Value & Bumper to Bumper network, becoming a technician of the year finalist is no easy task,” said JC Washbish, president at the Aftermarket Auto Parts Alliance, Inc. “The goal of this program is to recognize top technician talent within the industry, bring honor to the trades, and highlight the skills required to be a top tech. This year’s competition did not disappoint. We had a wonderful group of Auto Value and Bumper to Bumper technicians! We’d like to thank DRiV and Garage Gurus for their continued support of this fantastic event.”
The technician finalists were treated to a variety of entertainment and experiences in Metro Detroit including a day at the Henry Ford Museum and Greenfield Village, a tour of the Ford Rouge Factory, racing at the Champion® Motor Speedway in the M1 Concourse and the luxury of a suite at Comerica Park for a Detroit Tigers’ game.
“For Auto Value and Bumper to Bumper to once again partner with Garage Gurus on the technician of the year event is fantastic. The opportunity for our team to interact with top technicians from the certified service center network while representing our Champion, Fel-Pro, Moog, Monroe, Walker, Wagner and Garage Gurus brands is special,” said Mike Hinderer, technical product specialist field manager with Garage Gurus. “To the professional technicians in the industry, we are here, we see you and we support you.”
DRiV and Garage Gurus have been the host sponsor of the Auto Value and Bumper to Bumper Technician of the Year event since 2019.
“Our team at DRiV is very proud of our continued sponsorship and support of the Auto Value and Bumper to Bumper Technician of the Year program,” says Tony Genna, vice president North America sales at DRiV. “Hosting these extremely talented technicians from across North America is really something special and we are always appreciative of our time together. A program like this is important for our industry and no one does it better than the team at Auto Value and Bumper to Bumper.”
The 2024 Auto Value and Bumper to Bumper Technician of the Year Finalists include:
Scott Anderson; Canyon Meadows Auto Repair; Calgary, Alberta, Canada; Central Auto Parts Sean Blakeley; First Choice Automotive Repair; Killeen, TX; 4M Parts Warehouse Rafael Borja; Robertson Automotive; Tyler, TX; ABC Auto Parts Avery Breneman; Avery Auto; Blackfoot, ID; National Performance Warehouse Jeremiah Clark; Clarks Auto Repair and Service; Pleasureville, KY; Moog Louisville Warehouse Bim Gill; Gills Service Center; Harpersville, AL; National Performance Warehouse Michael Golda; Kerners Auto Service; Shelby Township, MI; Auto-Wares Group of Companies Jake Fehr; Chad’s Auto Repair Shop; Winkler, Manitoba, Canada; Piston Ring Service John Kincaid; Grainger Automotive; Bean Station, TN; Hahn Automotive Warehouse Brandon Osman; Square Deal Garage; Pinole, CA; Trimon, Inc. Mike Powers; Joe’s Garage; North Little Rock, AR; Parts Warehouse, Inc. Ryan Radtke; Village Mobil; Waunakee, WI; Automotive Parts Headquarters Inc. Matthew Reitmeier; Travel Care Regina Ltd; Regina, Saskatchewan, Canada; Auto Electric Service Rob Richardson; Maclane’s Automotive; Downingtown, PA; Eastern Warehouse Distributor, LLC Stephen “Chris” Scott; Accelerated Auto Service; Bennington, NE; The Merrill Company Doug Smith; Telle Tire and Automotive; St. Louis, MO; All Car Automotive Warehouse, Inc. The post
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