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By Counterman
In partnership with NAPA,
link hidden, please login to view the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. The ShopOwner Mentorship Award sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals.
link hidden, please login to view are open now. “The automotive industry faces a significant skills gap,” said Emily Schneider, Senior Director of Marketing at NAPA. “Experienced professionals are critical to guiding and supporting young technicians and students entering the field. This award is our way of recognizing and celebrating those individuals who are making a real difference. We are excited to partner with proponents of industry partnerships – ShopOwner and Tomorrow’s Technician – to encourage ongoing mentorship programs.”
The Mentorship Award celebrates automotive professionals dedicated to mentoring and developing future technicians in-house as well as through partnerships with vocational and technical schools. It is open to automotive shops of all sizes and affiliations in the 50 United States, recognizing mentorship’s vital role in fostering talent and strengthening the industry.
Two nominees will be recognized each month in print, digital and video formats. One nominee will be named the 2025 winner, and will be recognized by NAPA and ShopOwner at a special event to be held later in the year.
“Many shop owners struggle to find good people at any time, let alone during an ongoing labor shortage,” said Doug Kaufman, editorial director of ShopOwner. “Even when they do find an ideal candidate, they don’t have any guarantee of a good fit. Instead of perpetuating a revolving door of transitory ‘jobs,’ we are looking to celebrate a commitment to building careers through training and mentoring.”
For more information about the award and nomination process or to enter, visit
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By Counterman
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales.
link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post
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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
Applications for the Art Fisher Memorial Scholarships are now being accepted at
link hidden, please login to view. Thirteen scholarships for the 2025-26 academic year, in memory of the late founder of Federated Auto Parts, will be awarded to students preparing for automotive aftermarket careers. The deadline to enter is March 31, 2025.
The
link hidden, please login to view are administered by the University of the Aftermarket Foundation ( link hidden, please login to view) and are awarded to students attending a two- or four-year accredited college, an ASE certified post-secondary automotive, heavy-duty or collision technician training program or any licensed and accredited vocational school. Students graduating from high school in 2024 and heading to any of these post-secondary programs are also eligible. “It brings immense pride to everyone at Federated to provide these scholarships to exceptional applicants each year,” said Bo Fisher, chairman of
link hidden, please login to view. “Awarding the Art Fisher Memorial Scholarships is a way to give back, help deserving young students and honor my father’s memory.” Federated is one of more than 30 organizations that award scholarships on the UAF Automotive Aftermarket Scholarship Central
link hidden, please login to view. As an added benefit for students who apply at AutomotiveScholarships.com, each completed application will be considered for every scholarship opportunity where the candidate meets the qualifications. The post
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