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Purolator Receives 3 Automotive Communication Awards At AAPEX
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2024 Lifetime Achievement Award in Honor of Martin Fromm to Sue Godschalk, president of Federated Auto Parts. The award was presented by AWDA Chairperson Ashlee Arnold on Nov. 3 at AWDA’s 2024 Annual Conference in Las Vegas.
AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm.
Starting 52 years ago at the bottom and working her way up to the very top of the organization, Godschalk began in the aftermarket in the inventory control department and this year will go on to become CEO of Federated Auto Parts. She has experienced great success in an industry that has been traditionally dominated by men.
Like many small business leaders, Godschalk wears numerous hats including managing financials, people, meetings, payments, rebates and much more. She’s a consensus builder who listens, contributes, pushes hard for what she believes in and then implements the plan better than nearly anyone else.
Godschalk leads through servant leadership, collaboration and by putting the time in until the job is done. Like all great leaders, she seeks professionalism over popularity. She doesn’t seek the limelight and accomplishes far more than nearly everyone else, and for years has been able to set new standards working alongside her husband Herb.
Godschalk had great mentors in Larry Pavey, Rusty Bishop and Art Fisher, as well as all of the Federated membership. Her team has benefited from being around such a highly capable person who is the perfect combination of a productive manager, worker bee, and intelligent team player.
Great plans can often fail without excellent execution and Godschalk works the plan as well as anyone and deserves credit for all of her successes both personally and professionally. While working long hours, she finds time to support her church as the lector and the secretary of the parish council. She also loves to cook and entertain, and in high school, she was even a starter on her basketball team and the captain of their cheerleading squad.
The independent aftermarket has a world-class “cheerleader” and an expert “player” in award winner Sue Godschalk.
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2024 Pursuit of Excellence Award to Larry Pacey, president and CEO of NPW Companies. The award was presented by AWDA Secretary Cliff Hovis at the association’s 2024 Annual Conference on Nov. 3 in Las Vegas.
Established in 1983, the Pursuit of Excellence Award is presented exclusively to an AWDA member for special achievement and for the setting of high standards as an example for others to follow, in business and in volunteer or advocacy efforts.
More than 55 years ago, Larry Pacey founded NPW Companies, then known as National Carburetor Exchange, out of a 600-square-foot building. Pacey did everything from sales and collections to rebuilding carburetors entirely on his own. Five decades later, the company — still led by Pacey but now staffed by an effective team — boasts 30 locations across the United States and Canada, including more than 100 corporate and independently owned jobbers, and services nearly 200 Auto Value, Bumper to Bumper and Confidence Plus Certified Service Centers. With Pacey at the helm, NPW is one of the most expansive and fastest-growing warehouse distributor powerhouses in the nation.
Pacey had a big vision for NPW Companies from the start. Within five years of founding, he evolved the business to include a retail parts store handling many performance lines. In 1974, the business became a warehouse distributor carrying all performance lines. Throughout the 1980s, Pacey grew the business through expansion into traditional parts and opened additional warehouses in Orlando and West Palm Beach, Florida. He added truck accessories to the company’s product offerings in 1998.
In 2008, Pacey’s team acquired Southern Performance Warehouse, marking the beginning of the company’s quest to significantly expand their footprint. Over the next 10 years, the company completed more than 20 acquisitions in many different regions. Through the strategic acquisition, organic sales growth and strong leadership, the company became dominant in the aftermarket and continues to grow quickly, even amid the uncertainty of the pandemic.
NPW Companies is known for its major industry-wide events, hosted by Pacey. At the company’s annual golf tournament, Pacey takes on all players on the “Beat the Boss” hole to ensure he gets to interact and play with every guest at the event. The company’s annual FAST Florida Automotive, Speed & Truck Expo brings in thousands of attendees. And the nearly 10-year-old Million Dollar Dinner, exclusive to vendor partners who do more than $1 million of business with NPW Companies, is a black-tie affair beloved by invitees. The company has also expanded its trade show presence to Canada.
Pacey and his team are actively involved within the industry as he formerly served on the boards of the AWDA Board of Governors.
Today, NPW operates in over 1,500,000 sq. ft. of warehouse space with 23 distribution centers, Alaska, Alabama, Arizona, California, Florida, Idaho, New Mexico, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, Washington and Canada. NPW services over 30,000 accounts in North America and several international markets. A team that size with that massive of a footprint needs a foundation to succeed and that begins with education and industry training.
NPW, as a member of the Alliance and under Pacey’s leadership, has both orchestrated and attended three successful Alliance Aftermarket Jackpot Conventions in Las Vegas, bringing more than 6,000 technicians and shop owners to AAPEX over the years. As a member of the Alliance Board of Directors, Pacey’s leadership and belief in education was a driving force in bringing large contingents of shop, service and repair professionals to AAPEX and connecting them with their distributor partners and the manufacturers who operate in the aftermarket channel.
Pacey and his team are Auto Care Political Action Committee (ACPAC) supporters, and are always seen on the hill as political advocates, actively engaging with both local and national lawmakers; advocating for H.R. 906 The REPAIR Act and the Technicians’ Right to Repair.
NPW’s team under Pacey’s leadership and guidance are active supporters of The University of the Aftermarket and the University of the Aftermarket Foundation, including the Auto Value and Bumper to Bumper scholarship program, which in total has provided nearly $600,000 to students pursuing industry and secondary education.
Pacey continues to sponsor Young Auto Care Networking Group (YANG) as well as Women in Auto Care (WiAC).
Outside of the industry, Pacey supports the First Tee program in Miami, Florida, which is a youth development organization that enables kids to build strength of character by integrating the game of golf with a life skills curriculum. His industry involvement is expansive and impressive company footprint are tributes to his success as a backbone and leader of the aftermarket.
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By Counterman
link hidden, please login to view announced the completion of the previously announced acquisition of AX V Nissens III APS ( link hidden, please login to view), European manufacturer and distributor of aftermarket engine cooling and air conditioning products with a growing array of vehicle control technologies. Under the terms of the agreement, SMP has acquired all the issued and outstanding shares of Nissens for approximately $390 million (€360 million), net of cash and assumed debt and subject to post-closing adjustments, from Nordic private equity firm Axcel and the Nissen family, according to a news release announcing the acquisition.
“We are very pleased to announce the closing of the Nissens acquisition. With this combination, we create an aftermarket leader in North America and Europe across our key product categories. The strength of Nissens’ leadership team and overall cultural fit will allow for immediate collaboration on opportunities for growth through cross-selling as well as bi-directional synergies with significant savings potential. We welcome Nissens and its employees to the SMP family,” said Eric Sills,
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By Counterman
This episode of the Road to AAPEX takes us to Grand Rapids, Mich., for a trip to Auto-Wares, where host Joe Keene learns about the company’s history, operations and distribution of auto parts. Auto-Wares works closely with manufacturers like BCA Bearings, a division of NTN, to ensure high-quality OE replacement parts are delivered to where they’re needed most.
That leads us to our next stop—NTN’s Mt. Prospect, Ill., location. There, we take a close look at the company’s focus on manufacturing high-quality products. NTN also discusses the importance of AAPEX as a platform to showcase new products and to connect with customers. Then, it’s back to Michigan, and Tamrox Automotive in Jackson, Mich., for an NTN wheel bearing replacement. Watch the video for a demonstration of the process and for insights on customer service and technician retention.
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