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Purolator To Kick Off 100-Year Anniversary At AAPEX

Counterman

By Counterman
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Purolator Filters, a division of MANN+HUMMEL, announced that the company will be kicking off its 100-year anniversary celebration at this year’s Automotive Aftermarket Product Expo (AAPEX). 

In 2023, Purolator will be commemorating 100 years of “Purifying Your World.” In 1923, Ernest Sweetland developed and patented the first oil-filtration system, calling it the “Purolator,” short for the words “pure oil later.” As years went on, the company continued to evolve, manufacture and distribute filters, such as air, cabin air and fuel filters for the automotive industry. 

The global filtration company MANN+HUMMEL acquired Purolator Filters in 2012. Today, Purolator has more than 2,000 filtration part numbers for automotive, light-truck and heavy-duty applications, and continues to work on product innovation and design.

“The company maintains and extends its position as a leader in the filtration market by producing top-quality products, offering first-class service and revolutionizing the future of filtration technology,” the company said in a news release. 

Most recently, Purolator has maintained these assurances with the creation of PurolatorBOSSpremium cabin air filters with Febreze Freshness. With a focus on filtering out virus aerosols, this product also blocks and controls odors, while preventing 99% of fine particles from entering a vehicle’s cabin, according to the company.  

“Purolator’s goal to strive for quality and innovative products began in 1923, and still continues nearly a century later,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “We are thrilled to celebrate our 100-year milestone in 2023. Purolator has been able to maintain its role as a market leader with leading-edge technology and global manufacturing best practices. Through continued hard work and diligence, Purolator will thrive for another 100 years.”

After a century of innovation, the celebration will kick off at AAPEX booth A1843. AAPEX is scheduled for Nov. 1-3 in Las Vegas.

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