Jump to content

  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, X, and LinkedIn. 

     

Purolator To Kick Off 100-Year Anniversary At AAPEX

Counterman

By Counterman
in Auto Parts News

 Share

Recommended Posts

Counterman Contributor

Counterman

Posted
Posted

Purolator Filters, a division of MANN+HUMMEL, announced that the company will be kicking off its 100-year anniversary celebration at this year’s Automotive Aftermarket Product Expo (AAPEX). 

In 2023, Purolator will be commemorating 100 years of “Purifying Your World.” In 1923, Ernest Sweetland developed and patented the first oil-filtration system, calling it the “Purolator,” short for the words “pure oil later.” As years went on, the company continued to evolve, manufacture and distribute filters, such as air, cabin air and fuel filters for the automotive industry. 

The global filtration company MANN+HUMMEL acquired Purolator Filters in 2012. Today, Purolator has more than 2,000 filtration part numbers for automotive, light-truck and heavy-duty applications, and continues to work on product innovation and design.

“The company maintains and extends its position as a leader in the filtration market by producing top-quality products, offering first-class service and revolutionizing the future of filtration technology,” the company said in a news release. 

Most recently, Purolator has maintained these assurances with the creation of PurolatorBOSSpremium cabin air filters with Febreze Freshness. With a focus on filtering out virus aerosols, this product also blocks and controls odors, while preventing 99% of fine particles from entering a vehicle’s cabin, according to the company.  

“Purolator’s goal to strive for quality and innovative products began in 1923, and still continues nearly a century later,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “We are thrilled to celebrate our 100-year milestone in 2023. Purolator has been able to maintain its role as a market leader with leading-edge technology and global manufacturing best practices. Through continued hard work and diligence, Purolator will thrive for another 100 years.”

After a century of innovation, the celebration will kick off at AAPEX booth A1843. AAPEX is scheduled for Nov. 1-3 in Las Vegas.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Sell your car with CarBrain

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Similar Topics

    • Counterman
      MAHLE Aftermarket Showcases Full-Service Portfolio at AAPEX
      By Counterman
      MAHLE showcased its full-service portfolio of products at AAPEX. The company said it aims to position itself as a “one-stop shop” for technicians, shop owners and drivers. Key offerings highlighted at this year’s AAPEX show included
      link hidden, please login to viewgaskets, engine components, filters and thermal management solutions as well as the company’s battery diagnostic systems, A/C units and latest shop equipment. “Our goal is to further expand MAHLE Aftermarket’s leading role in the global market with attractive offers for repair shops and trade,” said Eduardo Spilla, general manager,
      link hidden, please login to viewAftermarket North America. “We are particularly focused on electrification, digitalization, and sustainability in order to help create the future of transportation and do our part in providing high-quality solutions to customers around the world.” More information on MAHLE can be found online or by contacting MAHLE local sales representatives.

      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Dorman Products
      Why “topping off” a gas tank can be an expensive mistake
      By Dorman Products
      Why “topping off” a gas tank can be an expensive mistake
    • Counterman
      Road to AAPEX S3, Ep10: Getting Our Bearings
      By Counterman
      This episode of the Road to AAPEX takes us to Grand Rapids, Mich., for a trip to Auto-Wares, where host Joe Keene learns about the company’s history, operations and distribution of auto parts. Auto-Wares works closely with manufacturers like BCA Bearings, a division of NTN, to ensure high-quality OE replacement parts are delivered to where they’re needed most.
      That leads us to our next stop—NTN’s Mt. Prospect, Ill., location. There, we take a close look at the company’s focus on manufacturing high-quality products. NTN also discusses the importance of AAPEX as a platform to showcase new products and to connect with customers. Then, it’s back to Michigan, and Tamrox Automotive in Jackson, Mich., for an NTN wheel bearing replacement. Watch the video for a demonstration of the process and for insights on customer service and technician retention.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      The Automotive Business Boost at AAPEX 2024
      By Counterman
      The automotive aftermarket’s premiere event, AAPEX 2024, is now just a matter of weeks away. As Carm Capriotto explains in the latest edition of AAPEX Insights, the event is not just an opportunity to explore new products, but a chance to significantly enhance your business.
      In this installment, Capriotto details the benefits of attending AAPEX. He recalls one shop owner’s enthusiasm as he discovered new products and networked with suppliers. This kind of interaction—seeing, touching and asking questions about new tools—provides a level of insight that online research simply cannot match.
      Capriotto discusses AAPEX with Matt Fanslow, manager at Riverside Automotive in Red Wing, MN, and host of the “Diagnosing the Aftermarket A to Z” podcast. They note a growing trend among shops that attend AAPEX: They return with renewed energy and knowledge that can directly boost their revenue. Any temporary disruption caused by closing a shop for a few days to attend AAPEX is outweighed by the increased efficiency and innovation that follows.
      Fanslow compares the AAPEX experience to a trip to Disney World—expensive but worth the investment. Just as people plan and sacrifice to make a memorable trip happen, investing in AAPEX can significantly improve your shop’s operations and team capabilities. The exposure to new technologies and networking opportunities can invigorate your business and motivate your team.
      The knowledge gained, the relationships built, and the new tools and techniques discovered at AAPEX can lead to substantial long-term benefits. This year’s show runs from November 5-7 in Las Vegas. You can register at
      link hidden, please login to view. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      Auto Value and Bumper to Bumper Kick Off Fall Sweepstakes
      By Counterman
      link hidden, please login to view and link hidden, please login to view are excited to announce the launch of the 2024 link hidden, please login to view fall sweepstakes kicking off this September. Through the course of September, October and November, three lucky grand-prize winners will be selected, each receiving a brand-new vehicle of their choice. Professional technicians can earn entries with every qualifying $150 invoice from their Auto Value or Bumper to Bumper parts supplier. Also, MyPlace4Parts users are automatically entered with each invoice of $150. “But that’s not all, at the end of each day, daily purchases on MyPlace4Parts will be totaled, and every $150 increment will earn bonus sweepstakes entries,” said Auto Value and Bumper to Bumper.
      MyPlace4Parts is the parts ordering system designed specifically for the professional service dealer. It integrates seamlessly with popular shop management systems and offers a comprehensive e-commerce catalog, making it easy to find, order, and receive exactly what you need, the company said.
      “This will be another fantastic sweepstakes promotion from Auto Value and Bumper to Bumper,” said Jim Holik, director of marketing for Auto Value and Bumper to Bumper. “We appreciate the support of all of our valued channel partners who help make these promotions possible. We are geared up and ready to offer this exciting promotion to technicians and can’t wait to see who gets to walk away with an amazing new ride!”
      Auto Value and Bumper to Bumper are also giving away 240 gift cards to other lucky winners totaling $45,000.
      The official promotion drawings will take place on October 1st, November 1st, and December 15th, 2024, just in time for three lucky grand-prize winners to start the new year with a new set of wheels.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
×
  • Create New...