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By Counterman
Auto-Wares announced the hiring of James Bannister as the company’s new director of training. The company said he will lead training efforts and focus on empowering employees and customers through comprehensive learning and development programs. Auto-Wares added Bannister’s role is essential in ensuring its teams across stores, warehouses, and corporate functions have the skills, knowledge, and tools needed to meet Auto-Wares’ strategic goals.
According to the company, Bannister brings over 20 years of experience in leadership and process optimization. His career spans roles in operations and training.
link hidden, please login to view added that he’s known for crafting innovative training programs that drive growth and develop teams across industries, including Fortune 500 companies. After starting his career as a technician and achieving ASE Master Certification, Bannister has also worked as a technical product specialist, shop foreman and operations manager.
link hidden, please login to view emphasized he has consistently demonstrated his ability to lead, mentor and develop impactful training programs, backed by his Automotive Technology degree from Lincoln Technical Institute. The post
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By Counterman
link hidden, please login to view, a global manufacturer of filtration products, and AMN/Counterman magazine named Moe Ali of Arch Auto Parts the 2024 Counter Professional of the Year. Ali is the vice president of sales at Arch Auto Parts, a division of NexaMotion Group. The Counter Professional of the Year award, sponsored by WIX Filters and presented at AAPEX in Las Vegas, annually recognizes an automotive aftermarket parts professional whose dedication, work ethic and expertise elevate their business and the profession as a whole.
“Moe’s commitment to customer service is what sets him apart,” says Tina Davis, senior marketing manager – WIX global and US. “No one is more dedicated to getting the right parts for his customers. It’s why they continue to come back to him decades later. We are honored to recognize Moe as the 2024 Counter Professional of the Year.”
Born in Guyana, Ali came to the United States at the age of eight. He was still in high school when he took a job as a part-time employee at Arch Auto Parts in Hollis, New York. Over the years, he took on a variety of roles, all of which helped develop the skills and knowledge needed to thrive as an aftermarket parts professional.
“Moe has developed excellent parts and sales skills,” said Chris Bodh, group president of general repair businesses at Arch’s parent company, NexaMotion Group. “He’s loved and respected by his staff and customers and has an amazing attitude, even when he is juggling a lot of priorities.”
Ali has made a career based on exceptional customer service. Developing relationships is what keeps generations of customers coming back to him. His philosophy is simple: “Get ‘em the right part, the first time.”
“Moe just worked hard and earned a lot of respect from a lot of his colleagues and customers,” said Kish Samaroo, vice president of operations at Arch Auto Parts. “He is the go-to guy. Every customer wants him because he has this personality that is really cool and calm.”
Despite ascending to an executive role, Ali doesn’t shy away from the sales floor. He says he’d rather be “where the action is.”
“It is truly an honor to award Moe as the 2024 Wix Filters Counter Professional of the Year,” said Jeff White, managing editor of Counterman. “He is deeply dedicated to his work, but it’s a labor of love. Moe goes beyond just selling a part—he cultivates relationships with his customers. People like Moe make the aftermarket great.”
As dedicated as he is to the business, Ali still makes time for his family: his wife of 28 years, Ramona, and their two daughters, both in their 20s.
As part of the Counter Professional of the Year award, Ali and his wife received an all-expenses paid trip to Las Vegas for AAPEX 2024. He was honored during the AWDA luncheon and was presented the award during the AMN/Counterman Counter Professional of the Year reception.
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2024 Lifetime Achievement Award in Honor of Martin Fromm to Sue Godschalk, president of Federated Auto Parts. The award was presented by AWDA Chairperson Ashlee Arnold on Nov. 3 at AWDA’s 2024 Annual Conference in Las Vegas.
AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm.
Starting 52 years ago at the bottom and working her way up to the very top of the organization, Godschalk began in the aftermarket in the inventory control department and this year will go on to become CEO of Federated Auto Parts. She has experienced great success in an industry that has been traditionally dominated by men.
Like many small business leaders, Godschalk wears numerous hats including managing financials, people, meetings, payments, rebates and much more. She’s a consensus builder who listens, contributes, pushes hard for what she believes in and then implements the plan better than nearly anyone else.
Godschalk leads through servant leadership, collaboration and by putting the time in until the job is done. Like all great leaders, she seeks professionalism over popularity. She doesn’t seek the limelight and accomplishes far more than nearly everyone else, and for years has been able to set new standards working alongside her husband Herb.
Godschalk had great mentors in Larry Pavey, Rusty Bishop and Art Fisher, as well as all of the Federated membership. Her team has benefited from being around such a highly capable person who is the perfect combination of a productive manager, worker bee, and intelligent team player.
Great plans can often fail without excellent execution and Godschalk works the plan as well as anyone and deserves credit for all of her successes both personally and professionally. While working long hours, she finds time to support her church as the lector and the secretary of the parish council. She also loves to cook and entertain, and in high school, she was even a starter on her basketball team and the captain of their cheerleading squad.
The independent aftermarket has a world-class “cheerleader” and an expert “player” in award winner Sue Godschalk.
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented the 2024 Art Fisher Award for Excellence in Education, to Larry Pavey, CEO of the Automotive Products Services Group. The award was presented on Nov. 3 by AWDA Vice-Chair Fletcher Lord III at AWDA’s 2024 Annual Conference in Las Vegas.
AWDA’s Art Fisher Award for Excellence in Education is presented annually to an aftermarket company or individual that demonstrates outstanding commitment to education and training, either within their organization or throughout the industry. Given in memory of former AWDA Chairman Art Fisher, the award grants scholarships in the name of the award winner to two students enrolled in the automotive aftermarket management program at Northwood University.
Larry Pavey, CEO of the Automotive Parts Services Group, has spent his entire career in the automotive aftermarket, starting in sales at Walker Manufacturing, then on to the BWD division of Echlin. He served as vice president of marketing for the Borg Warner, Niehoff and Whitaker brands.
With Pavey at the helm, Echlin’s brake business made more than 20 acquisitions, becoming the largest brake supplier in the aftermarket industry. He served as president of Echlin’s North American Operations and later president of Dana’s Under Vehicle Group.
Today Pavey serves as CEO of the Automotive Parts Service Group, a joint venture between the National Pronto Association and the Federated Alliance. He has been active in many industry associations, serving on the boards of ASE, AAPA, MEMA, the Auto Care Association and the AWDA Board of Governors.
In 2016 Pavey was presented with the Martin Fromm AWDA Lifetime Achievement Award and in 2018 he was presented with the Jack Creamer Leader of the Year Award.
His commitment to the automotive aftermarket is long and varied. He has worked on both sides of the supply chain. He is a quiet but effective leader and teacher who has had a major impact on the industry.
Pavey has the ability to look at the industry as a whole and strive to do what is best for everyone to help them succeed.
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