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Advance Auto Parts Introduces Superfan ‘Ed Vance,’ Giving Emerging Auto Enthusiasts a New Voice In Growing Category
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By abiztime
2025 Longkou lihe machinery parts co.,ltd (rdbrake.com) global exhibition schedule.
4.22-26, Sao Paulo. Booth: D275 at AUTOMEC EXHIBITON BRAZIL.
5.21-24.5 at Autopromotec in Italy.
Welcome to visit the booth.
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
link hidden, please login to view, a division of link hidden, please login to view, announced it is adding new general repair parts commonly used by transmission repair shops in over 50 locations. With the addition, these general repair parts will now be available at the majority of Transtar’s 70 locations, simplifying complex vehicle repair by enabling repair shops to find the parts they need in one location, the company said. The aftermarket brands with which Transtar is partnering as part of the expansion, and their respective repair parts, include:
• Denso – ignition coils, oxygen sensors, spark plugs
• ProMax – Brake pads, rotors, chassis, control arms
• Sunsong® – Brake hoses
• GSP® – CV axles, hub assemblies
• DFC – Brake pads, rotors, calipers
“The addition of general repair parts at a significant number of our locations is an exciting enhancement and one that is a part of Transtar’s overall commitment to becoming a one-stop solution for our customers,” said Tom DeMille, executive vice president, sales and marketing. “We’re committed to supporting shops in all types of repairs. Whether that’s a general automotive repair or more complex transmission repair, Transtar has the parts needed to keep the world moving.”
For a complete listing of Transtar locations and products, visit
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By Counterman
The Meineke Dealers Purchasing Cooperative Inc. (MDPCI) announced Advance Professional as the winner of the 2024 Vendor of the Year Award. Advance has been a member of the Meineke Dealers Purchasing Co-op (MDPCI) for many years.
Over the past few years, the program has grown at unprecedented rates, MDPCI said. The MDPCI Vendor of the Year is determined based on several factors, with one being survey results from the Meineke dealer group. In addition to non-subjective categories that are measured, the dealer survey is based on criteria ranging from the cost and quality of parts and services, to vendor support, to the overall ease of working with the vendor. Selection for this award is a testament to the commitment
link hidden, please login to view has made to the MDPCI program and Meineke Dealers throughout the US and Canada, according to MDPCI. Ron Soto, executive director of the MDPCI, said, “The growth of our program with Advance and their support of our efforts has been tremendous over the past year. It is a testament to the true partnership they have provided our dealers and the delivery of the commitment they made to the MDPCI to help increase profitability of the Meineke Service Centers nationwide. Advance has developed an exceptional program working with the MDPCI as partners and helped Meineke dealers across the country. We look forward to continued growth in 2025 and beyond.”
Upon receiving the award, Pete Masini, Advance director of strategic accounts, said, “On behalf of the entire Advance/Carquest Professional team that supports Meineke Dealers every single day, I’d like to express how honored we are to be named ‘Vendor of the Year’ for Meineke Dealers throughout the U.S. and Canada in 2024. Moments like this do not typically happen by accident, and it takes an effort on both sides to build partnerships like the ones we have with our Meineke partners. Our relationship has been a journey to reach this point, and every day, more and more Meineke dealers are giving
link hidden, please login to viewProfessional the opportunity to earn their business. Thank you for your support. Our promise is to continue our passion for providing you with industry-leading service that you can rely on, quality parts, solutions to support your business growth, and a partnership to last for many years to come.” The post
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By Counterman
The Schaeffler Group announced it has once again been awarded an “A” rating in the climate change category for its commitment to sustainability in fiscal 2024 by CDP, the global non-profit environmental organization. In the water security category,
link hidden, please login to view received an “A-”, the same score as in the previous year. CDP, which was founded 25 years ago, manages the world’s largest environmental database. Once a year, it collects data and information from companies worldwide on their greenhouse gas emissions, climate risk profiles, and corporate reduction targets and strategies.
“The renewed award with the grade ‘A’ in the area of climate change is a recognition of our commitment to sustainability,” explained Klaus Rosenfeld, CEO of
link hidden, please login to view. “At the same time, we are aware that there is still a lot of work ahead of us to achieve our ambitious sustainability goals. Even after the merger with Vitesco Technologies, we will continue to consistently drive forward the sustainable development of the company. Sustainability remains an important prerequisite for becoming the leading motion technology company.” The CDP rating is regarded worldwide as an important reference for a company’s environmental transparency, Schaeffler said. CDP scores are often used in investment and procurement decisions with a view to achieving a climate-friendly, sustainable and resilient economy. CDP uses a detailed, independent scoring methodology to assess companies and awards scores from “A” to “D-”.
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