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Auto-Wares Names Joe Stewart 2022 Technician Of The Year
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By Counterman
link hidden, please login to view, a global manufacturer of filtration products, and AMN/Counterman magazine named Moe Ali of Arch Auto Parts the 2024 Counter Professional of the Year. Ali is the vice president of sales at Arch Auto Parts, a division of NexaMotion Group. The Counter Professional of the Year award, sponsored by WIX Filters and presented at AAPEX in Las Vegas, annually recognizes an automotive aftermarket parts professional whose dedication, work ethic and expertise elevate their business and the profession as a whole.
“Moe’s commitment to customer service is what sets him apart,” says Tina Davis, senior marketing manager – WIX global and US. “No one is more dedicated to getting the right parts for his customers. It’s why they continue to come back to him decades later. We are honored to recognize Moe as the 2024 Counter Professional of the Year.”
Born in Guyana, Ali came to the United States at the age of eight. He was still in high school when he took a job as a part-time employee at Arch Auto Parts in Hollis, New York. Over the years, he took on a variety of roles, all of which helped develop the skills and knowledge needed to thrive as an aftermarket parts professional.
“Moe has developed excellent parts and sales skills,” said Chris Bodh, group president of general repair businesses at Arch’s parent company, NexaMotion Group. “He’s loved and respected by his staff and customers and has an amazing attitude, even when he is juggling a lot of priorities.”
Ali has made a career based on exceptional customer service. Developing relationships is what keeps generations of customers coming back to him. His philosophy is simple: “Get ‘em the right part, the first time.”
“Moe just worked hard and earned a lot of respect from a lot of his colleagues and customers,” said Kish Samaroo, vice president of operations at Arch Auto Parts. “He is the go-to guy. Every customer wants him because he has this personality that is really cool and calm.”
Despite ascending to an executive role, Ali doesn’t shy away from the sales floor. He says he’d rather be “where the action is.”
“It is truly an honor to award Moe as the 2024 Wix Filters Counter Professional of the Year,” said Jeff White, managing editor of Counterman. “He is deeply dedicated to his work, but it’s a labor of love. Moe goes beyond just selling a part—he cultivates relationships with his customers. People like Moe make the aftermarket great.”
As dedicated as he is to the business, Ali still makes time for his family: his wife of 28 years, Ramona, and their two daughters, both in their 20s.
As part of the Counter Professional of the Year award, Ali and his wife received an all-expenses paid trip to Las Vegas for AAPEX 2024. He was honored during the AWDA luncheon and was presented the award during the AMN/Counterman Counter Professional of the Year reception.
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By Counterman
Sue Godschalk has been named Chief Executive Officer of
link hidden, please login to view. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. During her 39-year career at
link hidden, please login to view, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed. “Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.”
The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America.
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