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AISIN Expands Line Of Premium Window Regulators
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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
MAHLE Lifecycle and Mobility (formerly MAHLE Aftermarket) announced the addition of its latest MAHLE Manifold Installation Set (MIS) – MIS19945. Available for GM 5.3L and 6.2L engines in various models of Cadillac, Chevrolet and GMC-branded vehicles, the set includes all the gaskets and seals for a technician to properly re-install the intake manifold, the company said.
The MAHLE gasket MIS portfolio represents the most complete gasket kits available on the market today, covering more than 5 million applications in operation across North America,
link hidden, please login to view announced said in news release. “When a technician invests in one of our MAHLE gasket kits, they can trust that every part needed for the job from beginning to end is packed nicely in the blue MAHLE box,” said Ron McCrum, gasket team product manager, MAHLE Lifecycle and Mobility, North America. “True to OE Form, Fit & Function, customers never have to look elsewhere for a missing component and our easy- to-follow instructions make the installation process simple and convenient.”
Each
link hidden, please login to view gasket MIS set includes everything from valve cover gaskets, plenum gaskets and coolant gaskets to injector O-rings, water and emissions connections, and other miscellaneous gaskets. The post
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By Counterman
Standard Motor Products, Inc. (SMP) announced it continues to add to its line of kits. Standard and Blue Streak offer Kits and Multipacks in a variety of categories. Among its most popular are Blue Streak GDI High-Pressure Fuel Pump Kits and Ignition Coil Multipacks, the company said. Blue Streak GDI High-Pressure Fuel Pump Kits help technicians solve low-fuel-pressure symptoms by replacing all components at once to ensure a complete repair,
link hidden, please login to view said. These kits include an all-new high-pressure fuel pump, cam follower, the required seals, and mounting hardware. Ignition coils can lose spark energy over time, causing poor fuel mileage and reduced performance and if one coil fails, it is likely the others are on track to fail. Blue Streak Ignition Coil Multipacks include a full, matched set of new, better-performing coils, saving time, restoring performance and reducing comebacks. SMP said other popular kits include complete Standard Turbocharger Kits, Oil Filter Housing Kits, and Fuel Injector Multipacks and Blue Streak Blower Motor Resistor Kits, Camshaft and Crankshaft Sensor Kits, Variable Valve Timing (VVT) Service Kits and VVT Solenoid Kits. In the past two years, specific Blue Streak Kits have been awarded the Best New Product of the Year and Best Problem-Solver by the Import Vehicle Community, a community of the Auto Care Association.
New coverage has recently been introduced across many of these categories, according to SMP. Blue Streak GDI High-Pressure Fuel Pump Kits have been released for 3.7 million General Motor vehicles, like the 2019-16 Chevrolet Cruze, 2019-18 Chevrolet Equinox, and 2019-18 GMC Terrain. Standard Oil Filter Housing Kits are new for multiple popular makes and models, including the 2024-19 Jeep Grand Cherokee, 2024-19 RAM 1500, 2024-19 Dodge Durango, 2016-11 Volvo S60, and more. Blue Streak Cam and Crank Sensor Kits have been released for a variety of popular Ford vehicles, and Standard Turbocharger Kits are new for Ford, Volvo, and General Motors vehicles like the 2019-16 Chevrolet Cruze and Buick Encore, SMP said.
Commenting on the expansion, John Herc, vice president of vehicle control marketing at
link hidden, please login to view, said, “Parts professionals are looking for more complete kits and multipacks for a number of reasons. First, it helps technicians perform a complete repair without having to chase parts from multiple places. Additionally, service writers find it easier to explain one line item on an invoice rather than a list of parts. Whatever their reason, they look to Standard and Blue Streak for complete repair solutions.” The post
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By Counterman
The aftermarket future is bright for
link hidden, please login to view as a trio of company executives noted during a media conversation at link hidden, please login to view. Masahiro Shiiya, president, AISIN Global Aftermarket; Scott Turpin, president and CEO, AISIN World Corp. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp. of America discussed a range of topics about their plans for the global aftermarket segment, including the formation of AISIN Aftermarket & Service of America Inc., as well as an expanded product lineup. “It’s Mr. Shiiya’s vision—he’s been looking at building a maintenance empire from the top all the way down to the tire. Any maintenance-related issue, he’s going to try to fix it,” Bates said in an interview after the press conference. “He’s been focusing on wiper blades, filters—anything that would be a common maintenance part—and tires are included in that. So we’ve partnered with a tire manufacturer and developed our tires.”
AISIN had a range of tires on display in the booth under the AITERRA brand name, including the AIECO EC50 tire for passenger cars, the AICROSS CR60 for SUVs and the AIWAGON WA70 for delivery van applications.
The creation of
link hidden, please login to view was another big headline for the company at the show. The new company will be formed through a merger between AWTEC—an AISIN company focused on transmission remanufacturing—and the aftermarket business unit of AISIN World Corp. of America (AWA). With this move, AISIN leadership said it will expand its manufacturing capabilities for service parts, leveraging and uniting the combined expertise of AWTEC and AWA Aftermarket Sales. Operations also will be streamlined and optimized to increase efficiencies and better position the aftermarket team for growth. “Right now, the merger here in the US is just taking place. It’ll be effective April 1,” Bates explained. “With this merger, it’s not a departure from what we normally have done. We sell 80% of AWTEC-branded product through our sales organization already. It’s an alignment and correlation of our departments, making it more streamlined and more effective for the customer.”
There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies.
“One of the things that is changing is the parts proliferation from everybody,” said Larrow Kaufman, senior sales manager for the North American Aftermarket at Aisin World Corp. of America. “We’re looking at ICE vehicles and asking, ‘Is that part mix changing in regard to cars being more reliable now than they’ve ever been.’ Then, on the EV vehicle side, we ask, ‘Are some of those parts the same or are they different?’ I think everyone is looking to decide what the next thing is and make sure that they have the product range to cover that.”
Then, there was the big question: What’s the outlook for 2025?
“One of the nice things about the automotive aftermarket is that, regardless of what we’ve been through—be it COVID, be it pre-pandemic, be it post-pandemic—we’ve been relatively steady,” Kaufman said. “I think the market’s still looking at single-digit growth throughout the year, and we plan to take advantage of that.”
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