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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Counterman
Advance Auto Parts announced that it has appointed Jeff Vining as executive vice president, general counsel and corporate secretary, effective March 2, 2025. In this role, the company said Vining will be responsible for all aspects of the Advance’s legal, corporate governance and compliance functions. Vining will report directly to Shane O’Kelly, president and chief executive officer.
The company added that Tammy Finley, who currently serves in this role, is retiring and will stay with Advance in an advisory capacity to support the transition. Finley spent 27 years at Advance in the legal, human resources and communications functions.
link hidden, please login to viewsaid she was vital in leading the company through almost three decades of growth and change management, and, most recently, the divestiture of the Worldpac business. “Jeff’s experience in supporting successful business transformations and driving efficiencies is critical for the success of our strategic action plan,” O’Kelly said. “We are thankful for Tammy’s many contributions over the years along with her passion for Advance and our team members. We wish her all the best as she retires.”
A news release from
link hidden, please login to view explained that Vining brings more than 20 years of deep legal expertise within publicly traded companies, including key areas such as corporate governance, M&A, risk management, labor and employment, and litigation. Most recently, he served as general counsel and secretary at Unifi, Inc., where he was responsible for the company’s global legal functions and ensuring compliance with corporate governance requirements. Vining received his Doctorate of Jurisprudence at the University of Richmond School of Law in Richmond, Virginia, and his Bachelor of Science from James Madison University in Harrisonburg, Virginia.
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