Lucas Oil Rolls Out Updated Packaging With QR Codes

[Counterman]

Lucas Oil Products recently announced the rollout of customer-centric QR codes across the entire lineup of racing, everyday car care, motorcycle, marine and industrial products.

Lucas Oil’s new QR-code smart packaging provides a simple and effective improvement to the customer experience, allowing the company to offer customers instant access to relevant product details, including: 

• Performance information
• Complementary products
• Environmental and ecological information
• Disposal considerations
• Formulation and chemical properties
• Handling, transport and storage information

“We are excited for Lucas Oil to be among the first in our industry to include QR codes on packaging across our entire product lineup,” said Morgan Lucas, president of Lucas Oil. “In addition to providing instant access to practical product information, we’re excited to expand the available information to include rich media and videos featuring our in-house experts and the many professional mechanics, race teams, detailers and everyday automotive enthusiasts who rely on our products every day.”

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