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The Alliance’s JC Washbish: ‘America Is Moving Again’
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
link hidden, please login to view, a division of link hidden, please login to view, announced it is adding new general repair parts commonly used by transmission repair shops in over 50 locations. With the addition, these general repair parts will now be available at the majority of Transtar’s 70 locations, simplifying complex vehicle repair by enabling repair shops to find the parts they need in one location, the company said. The aftermarket brands with which Transtar is partnering as part of the expansion, and their respective repair parts, include:
• Denso – ignition coils, oxygen sensors, spark plugs
• ProMax – Brake pads, rotors, chassis, control arms
• Sunsong® – Brake hoses
• GSP® – CV axles, hub assemblies
• DFC – Brake pads, rotors, calipers
“The addition of general repair parts at a significant number of our locations is an exciting enhancement and one that is a part of Transtar’s overall commitment to becoming a one-stop solution for our customers,” said Tom DeMille, executive vice president, sales and marketing. “We’re committed to supporting shops in all types of repairs. Whether that’s a general automotive repair or more complex transmission repair, Transtar has the parts needed to keep the world moving.”
For a complete listing of Transtar locations and products, visit
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By Counterman
The
link hidden, please login to view Board of Directors has promoted JC Washbish to Chief Executive Officer, effective January 1, 2025. This appointment follows JC’s promotion to President in early 2024. JC will now serve in his capacity as both President and CEO. “We continue to be impressed with JC’s leadership, passion and drive, and we expect the same as President and CEO of the Alliance,” said Eli N. Futerman, Chairman of the Alliance Board of Directors and co-owner of Hahn Automotive Warehouse, Inc. “JC brings a strong vision and direction to our shareholder membership.”
Todd Leimenstoll, Alliance Board Director and Secretary, as well as President & CEO of the Auto-Wares Group of Companies, also expressed confidence in JC’s leadership: “As a group, we continue to look toward the future and strongly believe in our industry partnerships. JC has proven to be a strong leader, facilitating industry collaboration, and is a forward thinker on how we can all work together to support the entire distribution channel.”
In his new role as President & CEO, Washbish will continue to collaborate closely with all of the Alliance’s shareholders and channel partners to drive business development and strengthen industry relations. All Alliance executive leadership teams—including those in information technology, sales and marketing, category management, and finance—will continue to report to JC as he leads the Alliance toward achieving its strategic goals.
“The Alliance remains the premier independent distribution program group,” said
link hidden, please login to view. “We are committed to fostering growth and innovation, expanding our reach, and continuing to provide exceptional value to our shareholders, channel partners and customers. We have a talented, motivated team driven by our motto: ‘Service is the difference, we get it!’” JC Washbish joined the Alliance in 2016 as Sales, Marketing, and Brand Manager, with responsibilities that included advertising, promotions, and sales support. In 2017, he was promoted to Director of Marketing, and in 2019, to Vice President of Sales and Marketing. During this time, he played a key role in expanding the company’s marketing and sales initiatives. In 2024, JC was promoted to President, a role in which he helped shape the company’s strategic direction and growth. His leadership experience spans areas such as business development, strategic planning, and team coordination across sales, marketing, category management, and operations.
JC holds a Juris Doctor from Ave Maria School of Law in Naples, Florida, and a Bachelor of Arts in History from Franciscan University of Steubenville, Ohio. He has earned his AAP designation from the University of the Aftermarket and is a graduate of Leadership 2.0, reflecting his commitment to professional development and industry leadership. JC is also the 2024 recipient of the Northwood University Automotive Aftermarket Education Award.
“JC continues to provide strong leadership to the Alliance and its shareholders,” said Corey Bartlett, Treasurer of the Alliance Board of Directors and CEO of APH, Inc. “The Board is excited about the Alliance’s future, and we are in great hands with JC as President and CEO.”
JC becomes the third CEO in the history of the Alliance, following his father, John R. Washbish, who served from 2010 to 2024, and Richard “Dick” Morgan, who led the Alliance for over 14 years from 1994 to 2009. John R. Washbish will continue to serve the Alliance and its shareholders in an advisory capacity.
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By Counterman
SKF Automotive has announced that the company’s
link hidden, please login to viewis now available to the North American aftermarket. The free online resource includes E-learning courses, a video library, and a document library. According to Isabella Nordström, Marketing Manager,
link hidden, please login to view Vehicle Aftermarket, “The purpose of the tech center is to both provide technical training resources for the mechanics and parts pros who work with SKF aftermarket products, as well as to allow these professionals to become more familiar with all the products and support resources that SKF has to offer them.” SKF Tech center E-learning courses
The online learning section of the SKF Tech center employs video-based instruction. It is designed to allow participants to proceed at their own pace, and those who complete the learning modules receive a certificate of course completion after each module’s exam. 19 learning modules are available, covering topics such as bearings, wheel end service, and much more.
SKF Tech center video library
The Tech center video library includes tips on repair and parts replacement procedures as well as videos on some of SKF’s leading edge technologies and world-wide capabilities. There are currently 596 videos included, with playlists based on language/region.
SKF Tech center document library
The document library includes downloadable tech tips, catalogs, brochures, and product literature. It offers a wealth of information for service and parts pros alike. The document library requires user registration, but it is free and available to all.
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