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    • Counterman
      Trending in Twenty-Five: Technology
      By Counterman
      As we enter a new year, many of us are still busy reviewing what we’ve done during the previous 12 months. From closing the books on 2024, to analyzing profitability and leveraging missed opportunities to increase those profits in the coming months, this is a busy time of year behind the scenes of any automotive business. Looking back is certainly important for gaining perspective on where we’ve been, but the upcoming year has the potential to bring a wide array of changes for consumers and business owners alike.
      Consumer buying trends are expected to continue shifting toward even more online purchasing as we navigate through 2025 and beyond. In the automotive aftermarket, we’ve already embraced the concept of providing an online shopping experience for our customers, but that experience is changing as consumers adopt new habits and more providers enter the marketplace. The increasing use of mobile devices (and the increasing variety of these devices) will continue to change the methods we use to connect with consumers. Not only are buyers using mobile devices for roughly 65% of their automotive e-commerce inquiries, they are accessing an increasing amount of entertainment and information content. The number of eyes on the traditional advertising mediums of broadcast television, local radio and print media have steadily declined, with more people turning to subscription services like streaming platforms and satellite radio. With fewer advertising opportunities, finding new ways to engage our customers on their preferred devices becomes ever more important in the digital marketplace.
      Software also is increasingly important to the vehicle itself. Connected cars have become part of a virtual network in recent years, commonly known as the “internet of things.” With onboard hardware and software capable of sending and receiving data, and the ability to interface with other connected devices, the automobile has officially joined the ranks of “mobile devices.” More than 70% of new vehicles are “connected,” with tech companies like Microsoft, Apple and Google often partnering with the OEMs to offer in-car infotainment, communications and vehicle health/maintenance data through a wireless 5G network infrastructure. For better or worse, this also has led to the ability of OEMs to offer “subscription” services for many features found in their SDVs (software defined vehicles). A monthly charge for access to your heated seats or remote start might rub some vehicle buyers the wrong way, but the acceptance rate for on-demand features like these is increasing as more people begin to view their vehicle in the same way they have come to utilize their other connected devices.
      The bi-directional transfer and analysis of vehicle data is one key to utilizing the AI technologies behind ADAS and autonomous vehicle capabilities. SAE International recognizes six varying levels of “self-driving” vehicle automation, from emergency braking and blind spot warning (Level 0) all the way to fully-autonomous control under all driving conditions (Level 5). AI has a critical role in these vehicles “learning” their environment and then responding to changes in their surroundings, all in real time. For these systems to work efficiently (and safely), data from cameras, RADAR and LIDAR sensors must be collected and transmitted, analyzed and used by the AI program to make “educated” decisions to mimic a human operator. Like EVs, autonomous vehicles require a level of networked infrastructure that still does not exist on the scale necessary for mass adoption. 
      Data, in its many forms, is the cornerstone to improved technology. No matter if it takes the form of daily reports we generate to track sales, inventory and other KPIs, or a series of over-the-air communications that help keep a connected vehicle in its lane, the network of information that surrounds us is critical to our success in 2025 and beyond.
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    • Counterman
      Advance Appoints Shweta Bhatia as Chief Technology Officer
      By Counterman
      Advance Auto Parts, Inc. announced it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately. According to the company, Bhatia brings more than 20 years of retail, technology and operational experience to
      link hidden, please login to view. Most recently, she served as senior vice president of technology at Dollar General, where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. “Shweta’s history of successfully executing transformational programs that focus on speed, efficiency and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” said Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.”
      Bhatia also served as vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels.
      link hidden, please login to view said her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm. Bhatia received her MBA from Amity Business School and a bachelor’s degree at IT College, both located in India.
      Sri Donthi, Advance’s current chief technology officer, will remain with the company for a period to assist in the transition. The company said it is grateful to Sri for his leadership and contributions over the last several years and wishes him well as he moves on to a new opportunity.
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    • Advance Auto Parts
      Advance Auto Parts Appoints Shweta Bhatia as Chief Technology Officer
      By Advance Auto Parts
      RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today announced that it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately.
      “Shweta’s history of successfully executing transformational programs that focus on speed, efficiency, and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.”
      Ms. Bhatia brings more than 20 years of retail, technology, and operational experience to Advance. Most recently, Ms. Bhatia served as senior vice president of technology at Dollar General where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. Ms. Bhatia also served as the vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels. Her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm.
      Ms. Bhatia received her MBA at the Amity Business School and a bachelor's degree at IT College, both located in India.

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    • Counterman
      Bosch Re-Launches Passenger Car, Light Duty Truck Batteries
      By Counterman
      Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
      “This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
      link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
      link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.

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    • Counterman
      Bosch Releases 79 New Aftermarket Part Numbers
      By Counterman
      Robert Bosch, LLC announced the addition of 79 automotive aftermarket part numbers to multiple product categories in December 2024, adding coverage to 52.9 million vehicles in operation. New part numbers were added to Bosch sensors, brakes, spark plugs and other prominent product categories.
      Bosch Braking
      Bosch released 18 new part numbers for
      link hidden, please login to view Blue brake pads covering 2.4 million vehicles in operation for late model Asian, Domestic and European vehicles. The company said the brake pads feature copper-free friction formulation for improved performance and are towel-wrapped for added protection. Additionally, Bosch released 16 new part numbers for Bosch QuietCast brake pads, covering 2.3 million Asian, Domestic and European vehicles in operation. The Bosch QuietCast brake pads maximize performance while offering quiet operation through a next-generation copper-free friction formulation and an OE-style rubber core multi-layer shim, the company said.
      Bosch Sensors
      Bosch also released 13 new part numbers across multiple sensor categories. The new releases include five part numbers for the Bosch pressure sensors, three for Bosch crankshaft sensors, two for the Bosch knock sensors and one new part number each for the Bosch oxygen sensors, temperature sensors and camshaft sensors. The new part numbers added coverage to more than 2.2 million vehicles in operation.
      Bosch Spark Plugs
      Bosch released one new part number for the Bosch OE Fine Wire platinum spark plug, adding coverage to more than 569,000 European vehicles in operation including popular Audi and Volkswagen models.
      Bosch released one new part number for the Bosch Nickel Super 4 spark plugs, adding coverage to more than 701,000 vehicles in operation across the U.S and Canada.
      Bosch Batteries
      Bosch also released 15 new part numbers for the Bosch High Performance starter batteries, adding coverage to more than 31.2 million vehicles in the U.S. and Canada. According to the company, the high-performance starter battery offers reliable starting power in extreme hot and cold climates and is 100% maintenance-free under normal working conditions.
      Bosch Fuel Injectors

      link hidden, please login to view released seven new part numbers for the Bosch fuel injectors in the new powersports category and covering more than one million vehicles. Bosch said its fuel injectors are manufactured with the highest quality high-alloy steels and plastic coverings for optimum corrosion resistance and longevity. Bosch Wipers
      Finally, Bosch added one new part number for the Bosch ICON Extension wiper blade, adding coverage to more than 12.4 million vehicles. The Bosch ICON Extension is equipped with ClearMax 365, an exclusive, patented rubber technology that combines a soft rubber core with a powder-coated shell to provide a clear and clean wipe, the company said.
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