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By Counterman
link hidden, please login to view announced the schedule for what it says is a highly anticipated 2025 flagship event season. Holley said it is building on last year’s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing
link hidden, please login to view between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, the company said. “The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”
2025 Event Lineup
link hidden, please login to view: Las Vegas Motor Speedway, April 25-27, 2025 link hidden, please login to view: Texas Motor Speedway, May 16-17, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 5-7, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 12-14, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 26-27, 2025 Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at
link hidden, please login to view in Las Vegas (November 4-7) and link hidden, please login to view in Indianapolis (December 11-13) and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide, the company said.
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By Counterman
The aftermarket future is bright for
link hidden, please login to view as a trio of company executives noted during a media conversation at link hidden, please login to view. Masahiro Shiiya, president, AISIN Global Aftermarket; Scott Turpin, president and CEO, AISIN World Corp. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp. of America discussed a range of topics about their plans for the global aftermarket segment, including the formation of AISIN Aftermarket & Service of America Inc., as well as an expanded product lineup. “It’s Mr. Shiiya’s vision—he’s been looking at building a maintenance empire from the top all the way down to the tire. Any maintenance-related issue, he’s going to try to fix it,” Bates said in an interview after the press conference. “He’s been focusing on wiper blades, filters—anything that would be a common maintenance part—and tires are included in that. So we’ve partnered with a tire manufacturer and developed our tires.”
AISIN had a range of tires on display in the booth under the AITERRA brand name, including the AIECO EC50 tire for passenger cars, the AICROSS CR60 for SUVs and the AIWAGON WA70 for delivery van applications.
The creation of
link hidden, please login to view was another big headline for the company at the show. The new company will be formed through a merger between AWTEC—an AISIN company focused on transmission remanufacturing—and the aftermarket business unit of AISIN World Corp. of America (AWA). With this move, AISIN leadership said it will expand its manufacturing capabilities for service parts, leveraging and uniting the combined expertise of AWTEC and AWA Aftermarket Sales. Operations also will be streamlined and optimized to increase efficiencies and better position the aftermarket team for growth. “Right now, the merger here in the US is just taking place. It’ll be effective April 1,” Bates explained. “With this merger, it’s not a departure from what we normally have done. We sell 80% of AWTEC-branded product through our sales organization already. It’s an alignment and correlation of our departments, making it more streamlined and more effective for the customer.”
There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies.
“One of the things that is changing is the parts proliferation from everybody,” said Larrow Kaufman, senior sales manager for the North American Aftermarket at Aisin World Corp. of America. “We’re looking at ICE vehicles and asking, ‘Is that part mix changing in regard to cars being more reliable now than they’ve ever been.’ Then, on the EV vehicle side, we ask, ‘Are some of those parts the same or are they different?’ I think everyone is looking to decide what the next thing is and make sure that they have the product range to cover that.”
Then, there was the big question: What’s the outlook for 2025?
“One of the nice things about the automotive aftermarket is that, regardless of what we’ve been through—be it COVID, be it pre-pandemic, be it post-pandemic—we’ve been relatively steady,” Kaufman said. “I think the market’s still looking at single-digit growth throughout the year, and we plan to take advantage of that.”
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