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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
Cloyes Gear & Products, Inc. (
link hidden, please login to view) announced it is the 2024 recipient of the “Technical Training” Supplier of the Year Award from O’Reilly Auto Parts. This achievement highlights Cloyes’ commitment to excellence in the automotive aftermarket industry, the company said. The award is given annually by O’Reilly Auto Parts to companies or individuals who demonstrate exceptional quality in providing technical training to their employees and customers, often recognizing their commitment to in-depth product knowledge and effective training programs.
“This is a testament to the dedication, expertise and passion that our team members have for
link hidden, please login to view through effective training techniques,” said John Hanighen, CEO of Cloyes. “We are honored to have their hard work recognized by O’Reilly Auto Parts and deeply appreciate their continued support and partnership.” Technical Product Director Cody Smith also was recognized for his outstanding contributions. His innovative training videos have set a new standard for quality in the industry, earning him well-deserved acclaim, Cloyes said.
Additionally, the Cloyes team was applauded for its successful integration of Rotomaster, the company added. Cloyes was also previously honored with the Sales Support Award in 2022 and the Content and Cataloging Award in 2020.
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By Counterman
SKF Automotive has announced that the company’s
link hidden, please login to viewis now available to the North American aftermarket. The free online resource includes E-learning courses, a video library, and a document library. According to Isabella Nordström, Marketing Manager,
link hidden, please login to view Vehicle Aftermarket, “The purpose of the tech center is to both provide technical training resources for the mechanics and parts pros who work with SKF aftermarket products, as well as to allow these professionals to become more familiar with all the products and support resources that SKF has to offer them.” SKF Tech center E-learning courses
The online learning section of the SKF Tech center employs video-based instruction. It is designed to allow participants to proceed at their own pace, and those who complete the learning modules receive a certificate of course completion after each module’s exam. 19 learning modules are available, covering topics such as bearings, wheel end service, and much more.
SKF Tech center video library
The Tech center video library includes tips on repair and parts replacement procedures as well as videos on some of SKF’s leading edge technologies and world-wide capabilities. There are currently 596 videos included, with playlists based on language/region.
SKF Tech center document library
The document library includes downloadable tech tips, catalogs, brochures, and product literature. It offers a wealth of information for service and parts pros alike. The document library requires user registration, but it is free and available to all.
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By Counterman
Mitchell 1 announced it will host a shop management seminar during the Mid-Atlantic Auto Care Alliance’s (MAACA) Super Saturday Training Expo & Trade Show. The seminar, titled “Unleash the Power of Your Manager SE / ShopKey Shop Management System,” will be held on Saturday, Nov. 16, at the Radisson Hotel Philadelphia Northeast in Trevose, PA.
Based on content from
link hidden, please login to view’s two-day shop management workshop, the session will be led by Tim McDonnell, senior product marketing manager for Manager SE. The company said the session is suitable for new and advanced users of the software, as well as anyone interested in learning about the features and benefits of the shop management software.
link hidden, please login to viewsaid the seminar is tailored to help shop professionals using Manager SE or ShopKey SE shop management systems unlock the full potential of their software. The tools and reports in Manager SE give shops a 360-degree view of the entire shop, helping them manage repairs, customer service and their overall business more efficiently and profitably. “We will cover best practices and time-saving strategies to help shops streamline their workflow and improve profitability,” said McDonnell, who has 28 years’ experience using the shop management software. “Attendees will also learn how to further customize their shop management system profiles to enhance each team member’s daily experience. Plus, we’ll introduce exciting new features, including highly requested enhancements that will provide more precise screen views, coupled with more detailed communications for service advisors to share with their customers.”
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By Counterman
Auto-Wares announced the hiring of James Bannister as the company’s new director of training. The company said he will lead training efforts and focus on empowering employees and customers through comprehensive learning and development programs. Auto-Wares added Bannister’s role is essential in ensuring its teams across stores, warehouses, and corporate functions have the skills, knowledge, and tools needed to meet Auto-Wares’ strategic goals.
According to the company, Bannister brings over 20 years of experience in leadership and process optimization. His career spans roles in operations and training.
link hidden, please login to view added that he’s known for crafting innovative training programs that drive growth and develop teams across industries, including Fortune 500 companies. After starting his career as a technician and achieving ASE Master Certification, Bannister has also worked as a technical product specialist, shop foreman and operations manager.
link hidden, please login to view emphasized he has consistently demonstrated his ability to lead, mentor and develop impactful training programs, backed by his Automotive Technology degree from Lincoln Technical Institute. The post
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