Dorman Website Now Features Real-Time Store Inventory

[Counterman]

Whenever a shopper finds a product they need on DormanProducts.com, they now instantly can see which nearby stores have that part in stock, using a new real-time inventory tool announced by Dorman Products.

To use the new functionality, visitors to

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can search for a product using either vehicle year, make and model; keywords; VIN; OE number; or visual-hardware drilldown. When they find what they need, they can scroll down on that product description’s page to the updated “Where to Buy” section. There they can view on a map what stores near them have that part available, as well as get directions and click to call.

“We are always looking for ways to make it easier for repair shops and DIYers to finish a job. With this new capability, it’s now incredibly easy to find our full range of products,” said Steve Gisondi, Dorman’s vice president of marketing. “You can quickly search our tens of thousands of parts and components on a computer or smartphone, and find where they’re available near you, without the hassle of having to call around to multiple locations.”

This industry-first capability is made possible through a strategic relationship between Dorman and Epicor, a global leader of industry-specific enterprise software. By leveraging Epicor channel connectivity among leading parts-distribution businesses across North America, the Dorman website now connects directly with store-inventory systems at a variety of retailers and distributors to let users know if parts are in stock at specific locations, according to the company.

“Dorman is one of the automotive aftermarket’s most innovative suppliers, so it’s no surprise they are on the leading edge of solutions that bring increased access and convenience to the industry’s end-users,” said Tim Hardin, senior vice president and general manager of Automotive at Epicor. “We are very proud to have played a role in enabling this important new solution for Dorman and the many parts distribution businesses that offer Dorman’s products.”

Dorman parts and components are stocked by hundreds of retailers and distributors throughout North America. Real-time inventory is available now on DormanProducts.com for most of Dorman’s largest retail partners, and new partners and locations are continuously being added.

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