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BBB Industries has launched the first in a series of Remy brand-awareness videos.

“These videos align with BBB’s commitment to helping its customers by promoting the Remy brand,” said Matt Heater, director of product and marketing management. “Video marketing continues to be a valuable tool for our company to leverage and boost brand awareness. In addition, these videos reinforce the position of Remy as the trusted brand of automotive professionals.” 

The first video features a football coach giving an inspirational locker-room speech.

“Alright. So you got a little beat up out there,” the coach says. “They’re saying you’re washed up. They’re saying you’re past your prime. Are you really going to let them think that about you? You’re tougher than that. You’ve still got a lot of fight left in you.”

About halfway into the video, the camera reveals that the coach is addressing Remy remanufactured starters and alternators.

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