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By Counterman
link hidden, please login to view announces the promotion of Mike Maleski and Brandi Gangel to co-presidents, as well as the addition of Sam Littman as director of finance & operations. These strategic leadership changes underscore the company’s commitment to growth, innovation and operational excellence, while continuing its long-standing tradition of delivering impactful media solutions to the transportation industry. Babcox Media CEO, Bill Babcox, emphasized that Maleski’s and Gangel’s leadership, along with Littman’s financial and operational expertise, will be key to running effective and efficient operations while staying focused on creativity and growth.
“In today’s complex and ever-changing media landscape, having co-presidents allows us to maximize the unique strengths that both Mike and Brandi bring to the company,” Babcox said. “Their combined expertise in digital product development, data and marketing creates a winning combination for us. Additionally, we’re excited to welcome Sam Littman, whose fresh perspective and strategic consulting experience will support our ongoing evolution as we grow our business.”
Maleski joined Babcox Media in 2016 after a successful career in media and sports, including leadership roles at The Cleveland Plain Dealer and the Cleveland Cavaliers. With 30 years of experience in sales, digital marketing and media innovation, he has led Babcox Media’s digital transformation, developing ROI-driven strategies for advertisers and sponsors. As co-president, he will continue to build on these successes and lead the company’s sales and business development efforts.
“I am excited to step into this role alongside Brandi. Together, we’ll deliver forward-thinking media solutions for the markets we serve,” Maleski said. “Our focus on innovation, paired with the incredible talent across the company, positions Babcox Media as a leader in this space.”
Gangel, who joined Babcox Media in 2014, has been instrumental in the company’s audience data and marketing initiatives. With more than two decades of experience across the hospitality, retail and media industries, Gangel has proven expertise in data acquisition, development and integrated multimedia strategies. As co-president, she will spearhead the company’s audience-driven and customer-success strategies, leveraging data to implement informed and creative solutions.
“I’m honored to partner with Mike,” Gangel said. “Our industry is at an exciting crossroads, and I look forward to further developing our audience intelligence, content creation and marketing capabilities to drive results for our clients. I’m excited to tap into the strengths of our team and build upon our success.”
As director of finance & operations, Littman brings experience from Ernst & Young, where he worked as a management consultant. With a strong financial acumen and expertise in business process optimization and operational efficiency, he will play a critical role in supporting Babcox Media’s continued success.
“I’m thrilled to return to Northeast Ohio and join Babcox Media,” Littman said. “I look forward to working with the team to strengthen our operations and support the company’s ambitious growth plans.”
Babcox Media remains committed to evolving with the needs of its audience while staying true to its roots as a leading provider of innovative content and data solutions for the transportation industry.
For more information, visit babcox.com or contact Bill Babcox at 330.670.1234 x217 or [email protected].
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By Carl
I have 21 Fram automatic transmission filter kits for sale. Plus I have five other non-Fram kits for sale. These are all new kits. Cleaning out the shop and want to get rid of them. I am asking 450.00 for all. I know I have a lot more than that in them. If someone is interested please let me know. Shipping is extra if you arent near by. Thank You Carl
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By Counterman
WIX Filters announced the winners of the 2023 “Win with WIX” installer promotion, which took place from June 27 through Aug. 25.
Installer customers who switched to WIX-branded filters and placed a qualifying opening order received a complete in-shop POS kit, and were automatically entered into the sweepstakes.
The installer winners received this year’s grand prize for them and a guest, which included VIP WIX private-suite seating at the Bank of America ROVAL 400 NASCAR Series Cup race at Charlotte Motor Speedway on Oct. 8. In addition, they were given an exclusive tour of the Hendrick Motorsports museum and the WIX manufacturing facility in Gastonia, North Carolina.
The 2023 winners were Alan Starkey, owner of Starkey Auto Care in Omaha, Nebraska; and Corey Cusack, owner of Corey’s Tyhee Automotive in Pocatello, Idaho.
In addition to the installer winners, the WD sales representative and WIX sales representative that were responsible for the new WIX business earned the right to also attend the VIP race weekend along with a guest. The WD winners were Tyler Schott of Arnold Motor Supply in Omaha, Nebraska; and Hoss Prestwich of National Performance Warehouse (NPW) of Idaho Falls, Idaho.
The WIX sales team winners were Robin Saunders of Omaha, Nebraska; and Tony Liston of Salt Lake City.
“This promotional and sweepstakes program was an opportunity for us to cultivate new customers in a fun and engaging way,” said Tina Davis, senior WIX marketing & brand manager. “We got to show our appreciation to new WIX installers who are on the front line of the auto industry. It was a great pleasure to spend time with our customers and show them some southern hospitality in Charlotte for the weekend. We look forward to more fun and engaging promotions in the year ahead.”
To learn more about WIX filters, please contact a local sales representative or visit
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By Counterman
WIX Filters announced the “Win with WIX” promotion, which is designed to incentivize professional installers to switch from their current filter brands to premium WIX-branded filters, while encouraging DIFM consumers to choose premium service options.
Installer customers who switch to WIX-brand filters and place a qualifying opening order for $350 or more during the promotional period will automatically be registered in the “Win with WIX” sweepstakes. In addition, all participating customers will receive a point-of-sale kit to display in their service centers that includes a WIX-branded clock, bay banner and other point-of-sale materials designed to help educate customers about the benefits of using premium WIX filters.
The sweepstakes features a VIP fan experience weekend for two installer winners, which will be selected by random drawing. Each winner and a guest will have VIP-suite seating at the Bank of America ROVAL 400 NASCAR Series Cup race at Charlotte Motor Speedway this October. Winners also will receive an exclusive tour of the Hendrick Motorsports campus, the Hendrick Museum and the main WIX manufacturing facility in Gastonia.
“We are very excited about the ‘Win with WIX’ installer promotion,” said Tina Davis, senior marketing manager – WIX Global and US. “The message conveyed by the point-of-sale materials to DIFM consumers is straightforward and to the point by calling out the important benefits of using superior filtration products. And installers will reap the rewards of expanding premium services in their shops.”
The “Win with WIX” promotion runs from June 27 to Aug. 25, 2023. No purchase is necessary to enter. For complete sweepstakes rules and regulations, visit
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