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Wheel Bearings: Rollin’ Through The Years
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By Counterman
NTN, the parent company of BCA Bearings, has announced the launch of BCA’s 2025 Summer Trails promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings, and seals.
“We are excited to introduce the BCA Summer Trails promotion,” said Patrick Cronin, marketing manager, automotive aftermarket. “The Summer Trails theme inspires the spirit of adventure and exploration that we all strive for when we venture off the beaten path on a summer excursion. We look forward to a wonderful season and another fantastic promotion.”
BCA’s Summer Trails promotion enables distributor customers to earn tiered packages of BCA-branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians who install them.
The Summer Trails theme embodies an outdoorsy sense of rustic, off-road discovery, bringing us into nature during the summer months. The promo items complement this theme perfectly: a baseball cap and rain poncho provide cover from sun and rain, while a bandana offers versatility for many needs. An extendable roaster is perfect for hot dogs and marshmallows around the campfire, and a stainless mug helps keep you hydrated on the trail. A survival knife comes in handy when you need a sharp edge, and a beach towel and dry bag keep you and your gear dry. A camp chair and hammock help you relax in camp or your backyard, and a waterproof Bluetooth speaker provides the soundtrack to summer. Hit the Summer Trails with BCA!
BCA’s 2025 Summer Trails promotion runs from April 1 through June 15, 2025. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
link hidden, please login to view (NMG) announced it is celebrating 50 years of aftermarket innovation, marking the journey that began with the founding of Transtar Aftermarket Solutions on April 1, 1975. As NexaMotion looks ahead to the next 50 years, it now has 125 locations and over 1,500 team members, representing the industry’s leading brands in transmission and general repair, the company said. “Our commitment to supporting repair shops goes beyond being a supplier of products,” said Neil Sethi, CEO of
link hidden, please login to view. “We look to develop innovative solutions to help simplify complex vehicle repairs. This requires more than just auto parts; it requires a dedicated partner. Today, as we look ahead to our next 50 years, we will continue to innovate and expand our parts selection, network and new solutions to help our customers evolve and advance in an increasingly complex industry.” NexaMotion Group said it has been on an aggressive growth and expansion plan over the last two years, acquiring five different businesses that align with the company’s long-term strategic plan, growth trajectory and goals. The company continues to invest in state-of-the-art tools, platforms and technologies like
link hidden, please login to view to help drive the success of auto repair shops. According to Sethi, connected vehicles are poised to transform how vehicles are diagnosed and repaired. “Technology is reshaping the future of automotive repair,” he said. “We’ll be able to leverage AI tools and platforms to streamline the process for repair shops from diagnostics to parts ordering and all the way through to vehicle programming.” He added, “As an innovation-driven company, we will remain at the forefront of developing trends by being a solutions provider.”
As NexaMotion Group looks ahead to the next 50 years, connected vehicles are set to transform the repair shop ecosystem. The company’s products and services will be an integral part of this evolving landscape. Staying closely aligned with customer needs, NexaMotion Group said it remains committed to its mission: simplifying complex vehicle repair to keep the world moving.
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By Counterman
Auto-Wares shared details of its Customer Cruise, Feb. 15-22, 2025. The Norwegian Bilss set sail from Miami and made stops in Mexico, Belize and the Bay Islands. Guests included customers, industry partners and friends. Auto-Wares described the cruise as more than just a vacation, calling the trip an opportunity to strengthen relationships and share ideas in a relaxed setting.
A news release from
link hidden, please login to view explained that for most of the trip, the weather was warm, sunny and ideal for cruising. Guests enjoyed blue skies and calm seas while relaxing on deck, exploring ports and soaking in the Caribbean views. By the final day, the weather took a turn, bringing some clouds and rougher seas. Despite that, Auto-Wares said everyone made the most of their last full day onboard, whether enjoying the ship’s indoor amenities, grabbing one last cocktail, or reminiscing.
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By Counterman
To kick off its yearlong
link hidden, please login to view celebration, Federated has brought back the Federated Free Fuel Fridays contest. This time, there will be a total of 40 winners of gift cards that can be used for free fuel. Each Friday through April 11, Federated will announce four randomly selected winners on its link hidden, please login to view and link hidden, please login to view Facebook pages. A $50 gift card will be sent to each of the lucky winners. “As we celebrate 40 years of Federated, we knew we had to bring back one of our most popular contests for those who follow Federated on Facebook,” said John Marcum, director of marketing for Federated Auto Parts. “It’s easy to enter Federated Free Fuel Fridays. With a total of 40 lucky winners, a lot of free fuel will be awarded in recognition of this major milestone.”
To enter, visit Federated on Facebook or click on the special
link hidden, please login to view or link hidden, please login to view contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. Winners will be announced each Friday starting Feb. 7, with the final four winners announced April 11, 2025. The post
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