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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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By Counterman
Robert Bosch, LLC announced the addition of 79 automotive aftermarket part numbers to multiple product categories in December 2024, adding coverage to 52.9 million vehicles in operation. New part numbers were added to Bosch sensors, brakes, spark plugs and other prominent product categories.
Bosch Braking
Bosch released 18 new part numbers for
link hidden, please login to view Blue brake pads covering 2.4 million vehicles in operation for late model Asian, Domestic and European vehicles. The company said the brake pads feature copper-free friction formulation for improved performance and are towel-wrapped for added protection. Additionally, Bosch released 16 new part numbers for Bosch QuietCast brake pads, covering 2.3 million Asian, Domestic and European vehicles in operation. The Bosch QuietCast brake pads maximize performance while offering quiet operation through a next-generation copper-free friction formulation and an OE-style rubber core multi-layer shim, the company said.
Bosch Sensors
Bosch also released 13 new part numbers across multiple sensor categories. The new releases include five part numbers for the Bosch pressure sensors, three for Bosch crankshaft sensors, two for the Bosch knock sensors and one new part number each for the Bosch oxygen sensors, temperature sensors and camshaft sensors. The new part numbers added coverage to more than 2.2 million vehicles in operation.
Bosch Spark Plugs
Bosch released one new part number for the Bosch OE Fine Wire platinum spark plug, adding coverage to more than 569,000 European vehicles in operation including popular Audi and Volkswagen models.
Bosch released one new part number for the Bosch Nickel Super 4 spark plugs, adding coverage to more than 701,000 vehicles in operation across the U.S and Canada.
Bosch Batteries
Bosch also released 15 new part numbers for the Bosch High Performance starter batteries, adding coverage to more than 31.2 million vehicles in the U.S. and Canada. According to the company, the high-performance starter battery offers reliable starting power in extreme hot and cold climates and is 100% maintenance-free under normal working conditions.
Bosch Fuel Injectors
link hidden, please login to view released seven new part numbers for the Bosch fuel injectors in the new powersports category and covering more than one million vehicles. Bosch said its fuel injectors are manufactured with the highest quality high-alloy steels and plastic coverings for optimum corrosion resistance and longevity. Bosch Wipers
Finally, Bosch added one new part number for the Bosch ICON Extension wiper blade, adding coverage to more than 12.4 million vehicles. The Bosch ICON Extension is equipped with ClearMax 365, an exclusive, patented rubber technology that combines a soft rubber core with a powder-coated shell to provide a clear and clean wipe, the company said.
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By Counterman
The
link hidden, please login to view. announced it was proud to present the Channel Partner of the Year award, the most prestigious of the Alliance’s honors, to the Robert Bosch Company for consistently performing with distinction and aligning with the Alliance’s brand strategy throughout 2024. This award and others were presented during the Alliance’s annual awards banquet on December 10, 2024, at the JW Marriott Turnberry in Aventura, FL, held during the 2024 link hidden, please login to view. “We are delighted to celebrate our dedicated channel partners and their continued commitment to the success of the Alliance and our shareholder members,” said JC Washbish, president of the Alliance. “Each of these companies has demonstrated excellence in supporting our vision and contributing to the growth and innovation of the industry. We look forward to building on this momentum.”
JC Washbish, president, Aftermarket Auto Parts Alliance, presenting at the Alliance winter meeting awards banquet, Dec. 10, 2024, held at the JW Marriott Turnberry in Aventura, FL. “Together with our dedicated team and in collaboration with the Alliance and its shareholder members, we are honored to receive this recognition,” said Todd Hertzler, vice president of sales for Bosch Mobility Aftermarket North America. “This acknowledgment is both humbling and rewarding. We take great pride in being a trusted, high-quality channel partner and value the recognition of our ongoing efforts. As we look ahead to 2025, we are excited about the opportunities and continued collaboration with the Alliance membership.”
Other notable awards presented include honors for Technology Support, Manpower, the Diamond Award, Training, Commercial Vehicle & Heavy-Duty (CVHD) Hauler, Technology Partner, Logistics, Marketing, Customer Service, and the prestigious Lonestar Award. Additionally, the Fill Rate Awards, which celebrated partners who maintained exceptional fill rates throughout the year, were presented earlier that Tuesday.
Award2024 WinnerTechnology SupportStandard Motor Products, IncManpowerGatesDiamondKimberly- Clark ProfessionalTrainingDormanCVHD HaulerGrote Technology PartnerBridgeheadITLogisticsTrakMotiveMarketingValvolineCustomer ServiceBBB IndustriesLonestarEast Penn ManufacturingExclusive National BrandMPA/MacPherson Hub The 2024 Winter Meeting, attended by over 500 industry professionals, served as a hub for collaboration and knowledge-sharing among shareholders and channel partners. The four-day event featured joint business sessions, mixer events and discussions on key topics such as category management, sales and marketing, information technology, and national accounts, the Aftermarket Auto Parts Alliance said.
The event culminated in the awards banquet, which remains the highlight of the Winter Meeting.
“With each event, we strive to improve and create an environment that fosters collaboration, innovation, and meaningful connections. The energy and engagement this year was exceptional, and it’s rewarding to see our shareholders and channel partners come together so effectively. This meeting was the perfect way to close out a successful 2024, and we’re excited to continue building on this momentum in the years ahead,” said Corey Bartlett, president & CEO of Automotive Parts Headquarters, Inc.
The Winter Meeting formally concluded on Wednesday, Dec. 11, 2024. Following the event, the Channel Partner Advisory Council (CPAC), a collection of valued manufacturing representatives, gathered to review the meeting’s key takeaways and strategize for future initiatives.
“The Channel Partner Advisory Council is a great opportunity for vendors to give feedback to the Alliance office on how we can better collaborate to make us all better. The meeting has been very successful in helping the Alliance strategic direction and has helped us become better partners with the Alliance. It’s a true honor for us to be involved with the CPAC and to see the results,” said Joe Bergsieker, vice president sales – program groups for BBB Industries and chairman of CPAC.
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By Mantas
Hello,
We are looking for new suppliers/customers to expand our business. As an alternative sourcing partner that operates in Europe, we can offer very competitive pricing for a wide range of brands, including Bosch, Mann, Filtron, Febi and more. If you would like to receive our offers please send me your email and I will get in touch with you.
Thanks,
Mantas
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