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By Counterman
link hidden, please login to view announced the release of 164 new automotive repair solutions this month for its Light Duty segment. The new products join a growing Light Duty catalog of over 133,000 SKUs, offering millions of new sales opportunities for automotive parts distributors, retailers and repair shops, as well as more accessible solutions for vehicle owners, according to Dorman. This month’s releases include a dozen new Dorman OE FIX repair innovations that provide customers with improved performance and repair convenience that they may not be able to obtain with parts acquired from a dealership,
link hidden, please login to view said. The company added that one of those OE FIX innovations is an upgraded camshaft bridge cover designed for select Volkswagen and Audi vehicles equipped with 2.0L engines. The original equipment cover may fail from pressure pulsations that can cause internal component damage. The Dorman replacement features several design improvements that help mitigate the pulsations and prevent filter clogging that can starve the engine for oil and harm vehicle performance.
“At Dorman, innovation drives everything we do,” said Eric Luftig, senior vice president. “We’re proud to bring groundbreaking solutions to the automotive aftermarket, helping consumers find the right parts when they need them most. Our commitment to empowering vehicle owners and repair professionals with quality, accessibility and reliability continues to fuel our passion for progress.”
Dorman said it continues to expand its components for turbocharger repair and replacement, adding a new OE FIX oil feed line constructed of braided stainless steel over the line’s flexible sections. The line is engineered to offer a more durable replacement compared to the original equipment’s braided nylon sheathing used in certain Ford Escape and Ford Fusion models, the company said.
Additional highlights for March include:
An OE FIX radiator outlet hose for select Dodge Durango and Jeep Grand Cherokee SUVs. The line features a rugged aluminum Y-connector in place of the factory’s plastic connector. A main battery fuse with coverage designed for a significant number of Cadillac and Chevrolet vehicles, and engineered to match the performance of the original equipment fuse. A new transmission oil cooler designed to match the performance of the factory cooler on select Dodge Durango SUVs. The cooler joins a comprehensive lineup of quality fluid coolers from Dorman.
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) is calling for
link hidden, please login to view at Joe’s Garage. Selected sessions will be presented live and in-person at AAPEX 2025 at the Venetian Expo & Caesars Forum in Las Vegas from November 4-6, 2025. Among the selection criteria are the following:
● Relevance to the independent repair community;
● Quality of the proposed session;
● Achievable learning outcomes;
● Presenter or trainer qualifications; and
● Relevance to attendees’ day-to-day work or career.
Session proposals that are promotional or sale-sy in nature will not be selected. Questions about session proposals should be directed to [email protected].
Applicants may submit multiple proposals for consideration and be selected for up to six different possible sessions. Each successfully selected session will be awarded an honorarium of $500 per session, hotel accommodation – plus a $750 stipend toward meals, transportation or other related incidentals.
Please review the
link hidden, please login to view carefully for terms and conditions. AAPEX is one of the fastest-growing conferences and exhibitions in the world. Collectively, the Expo brings together aftermarket buyers and sellers from across the $2.3 trillion-dollar automotive aftermarket industry.
Last year, the
link hidden, please login to view attracted more than 47,000 attendees from roughly 130 countries, nearly 2,700 exhibitors from 46 countries, and 1,300 reporters, influencers and other registered media representatives. The post
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
To kick off its yearlong
link hidden, please login to view celebration, Federated has brought back the Federated Free Fuel Fridays contest. This time, there will be a total of 40 winners of gift cards that can be used for free fuel. Each Friday through April 11, Federated will announce four randomly selected winners on its link hidden, please login to view and link hidden, please login to view Facebook pages. A $50 gift card will be sent to each of the lucky winners. “As we celebrate 40 years of Federated, we knew we had to bring back one of our most popular contests for those who follow Federated on Facebook,” said John Marcum, director of marketing for Federated Auto Parts. “It’s easy to enter Federated Free Fuel Fridays. With a total of 40 lucky winners, a lot of free fuel will be awarded in recognition of this major milestone.”
To enter, visit Federated on Facebook or click on the special
link hidden, please login to view or link hidden, please login to view contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. Winners will be announced each Friday starting Feb. 7, with the final four winners announced April 11, 2025. The post
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