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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By Counterman
link hidden, please login to view, a brand of ADD GROUP, announced it is exhibiting an extensive portfolio of heavy-duty product applications at Heavy Duty Aftermarket Week (HDAW) ‘25, January 20-23, at the Gaylord Texan Resort & Convention Center, Grapevine, Texas, in Booth 1723. The brand is showcasing 100% Gas-Charged Shocks covering more than 5,000 OE references for Trucks, Trailers, Buses, Commercial Vehicles and more. Applications include the 2024 Kenworth W900, 2020 Volvo VNL 740, 2020 International HV Series and 2020 Freightliner Cascadia, among others. In addition, the company is also presenting medium-duty applications, including pickups such as the Ford F-250 and Ram 2500, as well as cargo vans like the Ford Transit and Mercedes-Benz Sprinter.
As a highlight, PRT HD is also presenting a full line of Air Springs, which are designed for superior performance, made with OE-quality materials and premium rubber mixtures, guaranteeing a maintenance-free and long-lasting product, according to
link hidden, please login to view. “We are delighted to present this leading portfolio of H-D and Medium-Duty applications to our clients at HDAW 2025. PRT Heavy Duty is synonymous with Top Performance, Technology and Leading coverage,” said Bruno Bello, director of global marketing at PRT.
For more information about
link hidden, please login to view products, call 1-770-238-1611, visit link hidden, please login to view, or follow @prtautoparts. The post
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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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By Counterman
Dorman Products, Inc. announced it has named Tayfun Uner president of its light-duty business segment.
In this newly created role, Uner will be responsible for driving strategic growth and overseeing all commercial and operational aspects of Dorman’s largest business segment, the company said.
“We are pleased to welcome Tayfun to Dorman,” said Kevin Olsen,
link hidden, please login to view president and chief executive officer. “His broad experience and proven ability to drive growth, enhance financial performance and foster a positive culture will be key to driving the continued success of our Light Duty business. This new role completes our segment transition, with a formalized leadership structure for each of our three business segments.” Uner joins Dorman with an extensive global background in consumer goods, most recently serving as SVP of three Newell Brand business units, according to Dorman. Prior to that, he held strategic positions around the world with increasing responsibility at McKinsey & Company, Procter & Gamble and Carlsberg Breweries. He holds an undergraduate degree from Bogazici University (Istanbul, Turkey) and a Master of Business Administration degree from Harvard University.
“I feel privileged to join the innovative team at Dorman. I am excited to build on the strong foundation of our brand and trusted solutions like our Dorman OE FIX products and working closely with our channel partners to accelerate the growth of the automotive aftermarket by helping solve people’s repair problems,” Uner said.
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