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2017 AAPEX Product Plus & AAPEX Express
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
link hidden, please login to view announced it achieved another milestone in 2024 with the launch of 107 high-VIO part numbers, covering more than 30,211,120 applications through model year 2025. The launch of 107 new vehicle mounts includes: 57 part numbers for domestic applications; 22 for European applications; 21 for Japanese applications and 7 for Korean applications.
For more information, contact your local sales representative, or call the
link hidden, please login to view customer service department at 888-444-4616. Visit
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By Counterman
MAHLE showcased its full-service portfolio of products at AAPEX. The company said it aims to position itself as a “one-stop shop” for technicians, shop owners and drivers. Key offerings highlighted at this year’s AAPEX show included
link hidden, please login to viewgaskets, engine components, filters and thermal management solutions as well as the company’s battery diagnostic systems, A/C units and latest shop equipment. “Our goal is to further expand MAHLE Aftermarket’s leading role in the global market with attractive offers for repair shops and trade,” said Eduardo Spilla, general manager,
link hidden, please login to viewAftermarket North America. “We are particularly focused on electrification, digitalization, and sustainability in order to help create the future of transportation and do our part in providing high-quality solutions to customers around the world.” More information on MAHLE can be found online or by contacting MAHLE local sales representatives.
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By Counterman
Plews & Edelmann will showcase its Edelmann Electric Power Steering (EPS) repair program through live demonstrations at the Automotive Aftermarket Products Expo (AAPEX), Nov. 5–7 in Las Vegas, at the Live Product Demo Area, Level 1 – Booth J8233. The company said the demonstrations will feature a complete belt replacement on an EPS rack and pinion unit using the Edelmann drive belt replacement kits and proprietary chamfer ring removal tools. Each 40-minute demonstration will highlight how shops can save over 50% compared to full rack replacement costs while eliminating the need for specialized equipment, the company added.
“We are excited to demonstrate how our EPS repair solutions are transforming the automotive aftermarket,” said Dennis Mullen, ASE-certified automobile technician and parts specialist and regional sales manager at
link hidden, please login to view. “These demonstrations will show service repair professionals firsthand how they can offer cost-effective EPS repairs without the need for expensive programming or alignment, especially crucial now when replacement racks are increasingly scarce or unavailable.” Demonstration Schedule:
Tuesday, Nov. 5: 11 a.m., 12 p.m., and 3 p.m. Wednesday, Nov. 6: 11 a.m., 12 p.m., and 3 p.m. Thursday, Nov. 7: 11 a.m., 12 p.m., and 3 p.m. To add additional value to the demonstrations,
link hidden, please login to view said it will give away one Chamfer Ring Spanner Wrench kit each day of the show to lucky attendees who have their badges scanned at the demo booth. After viewing the demonstrations, the company encourages attendees to visit the main Plews & Edelmann booth (A4245) to learn more about the complete EPS repair program, including belt replacement kits, couplings and specialized tools, as well as discuss distribution opportunities.
“This comprehensive EPS repair program represents a significant advancement in steering system repair,” added Mullen. “We’re providing the automotive aftermarket with solutions that make previously unavailable repairs both accessible and profitable.”
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By Counterman
This episode of the Road to AAPEX takes us to Grand Rapids, Mich., for a trip to Auto-Wares, where host Joe Keene learns about the company’s history, operations and distribution of auto parts. Auto-Wares works closely with manufacturers like BCA Bearings, a division of NTN, to ensure high-quality OE replacement parts are delivered to where they’re needed most.
That leads us to our next stop—NTN’s Mt. Prospect, Ill., location. There, we take a close look at the company’s focus on manufacturing high-quality products. NTN also discusses the importance of AAPEX as a platform to showcase new products and to connect with customers. Then, it’s back to Michigan, and Tamrox Automotive in Jackson, Mich., for an NTN wheel bearing replacement. Watch the video for a demonstration of the process and for insights on customer service and technician retention.
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