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By Counterman
ZF Aftermarket and HDA Truck Pride announced a partnership to distribute WABCO products to the CV independent aftermarket. The announcement comes as both companies exhibit at Heavy Duty Aftermarket Week (HDAW) 2025 in Grapevine, Texas.
According to ZF, the partnership expands access to the full line of WABCO products for commercial vehicles – including air compressors, air dryers, trailer anti-lock braking systems (ABS), wheel-end solutions and more – to the independent aftermarket through HDA Truck Pride’s extensive distributor network. WABCO’s broad portfolio of innovative solutions improve the safety, efficiency and intelligence of commercial vehicles, at all stages of the vehicle lifecycle, the company said.
“We are excited to partner with HDA Truck Pride, a premier marketing group, to make WABCO products more readily available in the independent aftermarket,” said Steve Bashir, commercial vehicle business leader,
link hidden, please login to view. “With ZF Aftermarket brands TRW and SACHS already available through the HDA Truck Pride Network, we are strengthening our commitment to offer a full range of genuine OE products, remanufactured solutions and quality aftermarket parts to support distributors, fleets and vehicle owners across North America.” “
link hidden, please login to view is dedicated to delivering unmatched value and service to our customers,” said Tina Hubbard, president and CEO of HDA Truck Pride. “Partnering with ZF Aftermarket to make WABCO products available to our distribution network strengthens our value proposition and optimizes our customers’ market presence to drive success.” The post
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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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By Counterman
The highly anticipated Race to Charlotte Sweepstakes, hosted by
link hidden, please login to view and link hidden, please login to view, came to a spectacular finish this October 10-14, as 20 lucky grand prize winners and their guests were treated to an unforgettable VIP racing weekend in Charlotte, North Carolina. This spring promotion, which began in March 2024, awarded professional technicians and shop owners across the country with the chance to win an exclusive NASCAR racing experience. Forty guests kicked off their weekend with an exclusive behind-the-scenes look at a performance racing team. The tour offered an insider’s glimpse into the high-octane world of professional racing. The evening continued with an exclusive dinner at the NASCAR Hall of Fame, where winners dined among the legends and history of the sport and participated in a collection of interactive racing simulations.
The highlight of the weekend was a VIP race day experience at the Charlotte Motor Speedway during the race this past Sunday, according to
link hidden, please login to view. Winners enjoyed a heart-pounding day at the track, viewing the race from a unique vantage point that brought them closer to the action than ever before. Pit and garage tours, customized swag, and autographed driver memorabilia helped to make the race day experience even more rewarding. Reflecting on the experience, Kevin Benton from The Merrill Co., Benton Auto Repair in Fort Dodge, Iowa, shared, “It was an awesome trip! I would do it again in a heartbeat. Everything was fantastic; the Auto Value and Bumper to Bumper staff were so hospitable and made it the trip of a lifetime. Everywhere we visited was great, but the race itself was something else—an amazing experience from top to bottom. I know we all appreciated the team from Valvoline being with us and hosting us on race day; such a great group of people.”
In addition to the grand prize, 150 other winners received cash prizes, contributing to a total of $25,000 in additional cash prizes, which added even more excitement to the sweepstakes. Entries were earned with every qualifying $150 invoice from Auto Value or Bumper to Bumper parts suppliers, with bonus entries awarded to MyPlace4Parts users for purchases made through the platform.
“The partnership with the entire Auto Value and Bumper to Bumper family is incredibly important to the team at Valvoline Global,” said Scott Street, sales director at Valvoline. “Having this collection of professional shop owners and technicians with us here in Charlotte has been remarkable, and we were delighted to host them this week. Celebrating and spending time together like this is invaluable and only cements our lasting partnership.”
As the checkered flag drops on this year’s Race to Charlotte Sweepstakes, Auto Value and Bumper to Bumper said they are already gearing up for their next big promotion, promising more opportunities for professional technicians to win big.
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