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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By Counterman
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales.
link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
Clore Automotive introduced its new PRO-LOGIX Model PL6850, 12/24 Volt 120A Flashing Power
Supply and 120/60/40/10A Battery Charger. The company said the PL6850 is designed to provide stable power—on demand, up to 120 amps, to a vehicle electrical system to support module reprogramming, ADAS recalibration, electronic repairs and diagnostic tasks. It also provides full service 12/24V battery charging capability from 10 to 120 amps, to service everything from small vehicle batteries to Group 31 multi-battery packs, Clore said.
In power supply mode, the PRO-LOGIX PL6850 provides power to maintain vehicle electrical system
voltage at a preset level, increasing its output in response to system load increases to maintain a stable
power environment for successful reprogramming. It features a voltage output range of 13.1-14.9V (12V)
or 26.1-29.8V (24V), adjustable in 0.1V increments, allowing the operator to dial the output in exactly as
specified by the supplier of the vehicle under service. According to Clore, it features fast load responsiveness for ultra-quick recovery from system demand increases. It also delivers its massive power with minimal voltage ripple (<100mV), providing a clean flow of power to the vehicle without risk of programming interference.
link hidden, please login to view added that in charging mode, the PL6850 utilizes advanced microprocessor-controlled logic to optimally charge each battery or battery pack serviced. It features the ability to properly charge a wide variety of battery types, including Conventional, AGM, Spiral Wound, Start-Stop, Deep Cycle and Marine lead acid batteries, plus LiFEPO4 Lithium Batteries – enabling beneficial service of virtually any battery type installed in a vehicle. It adapts its charging approach based on the needs of each battery or battery pack it services, including activating a soft start mode on deeply discharged batteries and a battery repair mode on older/distressed batteries. It is also effective on totally dead (0.0V) batteries with its forced start mode, the company said. Clore explained the PL6850 features detachable and field-replaceable input cable and output leads. The #2 AWG output leads are 13’ long, enabling easy access to vehicle batteries/packs under any condition. The unit includes a handle for easy transport around a shop or in and out of a mobile service vehicle.
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