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    • By Counterman
      Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
      APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said. 
      The promotion, which was open to
      link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
      “Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
      APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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    • By Counterman
      link hidden, please login to view (SMP) announced an expansion of its industry-leading Electronic Throttle Body (ETB) program. The program includes nearly 250 part numbers with coverage for import and domestic vehicles. All Standard ETBs include the required gaskets for installation, and applications with high OE failure rates feature multiple design improvements. Standard said its engineers evaluate the original part, identify the OE issues, and correct those problems to deliver more durable ETBs. For instance, the ETBs on Chrysler/Pentastar 2.0L and 2.4L engines are widely known to fail prematurely. Standard engineers increased the face width on the gear to reduce stress on the gear teeth, improved the geometry of the gear teeth to make them stronger, and upgraded the actual gear to a higher-strength, heat-resistant material.

      link hidden, please login to viewrecently released ETBs for popular Volvo cars and SUVs through the 2022 model-year, as well as Jeep vehicles like the 2024-22 Grand Cherokee and 2024-18 Wrangler. Additional new coverage includes vehicles like the 2024-21 Ford F-150, 2019-15 Hyundai Sonata, and 2022-20 General Motors heavy-duty trucks. New related components include Accelerator Pedal Sensors for the 2023-21 Hyundai Elantra, 2023-22 Hyundai Tucson and 2023 Kia Sportage. In addition to the Electronic Throttle Body program, Standard said it also offers a wide array of related components, such as Accelerator Pedal Sensors, Throttle Position Sensors, Variable Intake Manifold Actuators, ETB Connectors and more.

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    • By Dorman Products
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      See what's new at RockAuto in the August Newsletter!

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