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By Counterman
Auto Value and Bumper to Bumper are gearing up for an adrenaline-packed experience with the launch of the 2025 Road Warrior Weekend Sweepstakes. The promotion gives 20 lucky grand-prize winners and their guests the chance to embark on an ultimate driving adventure at the prestigious Radford Racing Performance Driving School in Chandler, Arizona, this October.
All grand-prize packages include a thrilling two-day driving experience, where the 40 attendees will have the opportunity to unlock their driving potential in a fleet of high-performance vehicles, the
link hidden, please login to view explained. In addition, the all-inclusive package covers accommodation, travel, exclusive meals and receptions, and VIP access to the state-of-the-art Radford Racing school’s elite facilities and driving instructors. Beginning on March 1, 2025, and running through April 30, 2025, this high-octane sweepstake offers participants a chance to win not only the grand prize, but Auto Value and Bumper to Bumper are also giving away a total of $25,000 to 150 lucky gift card winners. Entries are simple and automatic: all qualifying invoices of $150 on MyPlace4Parts earn professional technicians an entry, and then bonus entries are awarded at the end of the day for every $150 increment.
“Once again, another exciting sweepstakes from Auto Value & Bumper to Bumper,” said Jim Holik, director of marketing, at the
link hidden, please login to view “These types of promotions aren’t possible without the support of our manufacturing channel partners. Our goal is to give these customers an experience they won’t soon forget, and there is no better way to do that than behind the wheel with some high-performance driving in the desert.” For more details on how to enter and the official sweepstakes rules, visit
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By Counterman
Hunter Engineering has introduced a website that breaks down sophisticated ADAS procedures and terminology into easy-to-understand topics, as a means to help simplify the ever-complicating conversations around ADAS.
Available for free to access and use, Hunter’s interactive ADAS Learning Tool works on touchscreen tablets or desktop computers. Designed to assist counter workers or allow customers to explore on their own, the tool succinctly answers many of the why, when and how questions both shops and consumers have regarding ADAS calibrations,
link hidden, please login to view explained. “ADAS has received plenty of attention the past several years, but comparatively little of it deals with talking to actual vehicle owners,” said Tommy Maitz, Hunter director of marketing. “This learning tool will help shops have more informative and effective conversations with their customers about which systems are included on their cars, and the need for calibrations.”
The tool begins by separating ADAS procedures into four main categories – camera, radar, ultrasound, internal – and provides brief overviews and images for each type to aid with in-person discussions. From there, a user can examine the color-coded vehicle image to learn about the specific functions and locations of ADAS components, and when calibrations would be recommended or required.
Also included on the page are extensive lists of the names OEMs use for the ADAS systems across their models, color-coded to locations on the image. Although the names vary widely across the dozens of OEMs, the functions usually fall into one of the four main categories, Hunter said.
“While shops generally know much more about ADAS than their customers at this point, there’s still some confusion and uncertainty when they talk to them,” Maitz said. “This tool is a quick and easy way for everyone to understand the concepts and get on the same ADAS page.”
For more information, visit
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By Counterman
SKF Automotive has announced that the company’s
link hidden, please login to viewis now available to the North American aftermarket. The free online resource includes E-learning courses, a video library, and a document library. According to Isabella Nordström, Marketing Manager,
link hidden, please login to view Vehicle Aftermarket, “The purpose of the tech center is to both provide technical training resources for the mechanics and parts pros who work with SKF aftermarket products, as well as to allow these professionals to become more familiar with all the products and support resources that SKF has to offer them.” SKF Tech center E-learning courses
The online learning section of the SKF Tech center employs video-based instruction. It is designed to allow participants to proceed at their own pace, and those who complete the learning modules receive a certificate of course completion after each module’s exam. 19 learning modules are available, covering topics such as bearings, wheel end service, and much more.
SKF Tech center video library
The Tech center video library includes tips on repair and parts replacement procedures as well as videos on some of SKF’s leading edge technologies and world-wide capabilities. There are currently 596 videos included, with playlists based on language/region.
SKF Tech center document library
The document library includes downloadable tech tips, catalogs, brochures, and product literature. It offers a wealth of information for service and parts pros alike. The document library requires user registration, but it is free and available to all.
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