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SmartParts Launches North American Aftermarket Expansion
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By Counterman
PRT announced the latest additions of new aftermarket products to its portfolio of complete strut assemblies and shock absorbers. PRT said the 18 products represent more than 10 million vehicles in new coverage.
The company added several significant models to its portfolio. These include the Toyota Yaris, Ford Escape and Volkswagen Touareg. PRT also introduced products for new applications like the 2023 Hyundai Kona. Pickup truck coverage includes the GMC Sierra and Honda Ridgeline.
Models Include Passenger Cars, SUVs and Trucks
The expanded coverage targets a wide range of popular vehicles. These include sedans, SUVs and pickup trucks.
link hidden, please login to view said the updates help meet ongoing demand in the market. New Aftermarket Products Now Available in the U.S.
“These continuous product launches aim to broaden our application range across the North American aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are available in the U.S. and ready for shipment!”
In March, PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
Contact PRT or Visit Online for Details
For more information, call 1-770-238-1611, visit
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By Counterman
link hidden, please login to view N.A announced the expansion of its aftermarket portfolio with 13 new belt drive SKUs that offer application coverage for over 5.2 million vehicles in operation (VIO). A news release from
link hidden, please login to view said the latest product expansion “brings innovative solutions designed to meet the evolving needs of modern vehicles and repair technicians. The upgraded components enhance efficiency, simplify installation and reduce inventory complexity for distributors and shops.” The company’s new product lineup features:
Three pulleys covering over 2.1 million VIO. Seven overrunning alternator decouplers (OAD) spanning over 860,000 VIO. Three belt tensioners covering over 2.2 million VIO, now featuring advanced engineering upgrades for improved performance and ease of use. “It is essential that shops have access to reliable, OE-equivalent aftermarket parts as vehicles become more advanced. With 11 of the 13 new SKUs being first-to-market and OE-engineered, we’re giving technicians access to solutions that weren’t previously available,” said Ana Maria Lopez, product application manager at Litens Aftermarket N.A. “This is about staying ahead of industry complexity and ensuring shops have the right parts when they need them.”
All new SKUs are available now through
link hidden, please login to view distribution network, with additional product expansions planned throughout 2025, the company said.
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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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