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By Counterman
Standard Motor Products (SMP) announced new additions to its electronic parking brake actuator program. The company said the parking brake actuator is one of the fastest-growing categories in the automotive aftermarket. Standard offers coverage for both import and domestic vehicles.
Automakers now use electronic parking brake actuators on almost all new vehicles. These have replaced manually operated cable parking brakes. The new parking brake actuator plays a critical role in vehicle safety systems, according to SMP.
SMP: Quality Engineering in Every Parking Brake Actuator
Standard said its parking brake actuators are always 100% new and never remanufactured. They are engineered to match OE performance. These actuators integrate seamlessly with electronic safety systems.
The plug-and-play design simplifies installation. Technicians do not need additional programming. Many actuators also include the correct O-ring and hardware for a complete repair.
New Applications Cover Ford, Jeep, Subaru and More
link hidden, please login to view has introduced new applications for millions of late-model vehicles. Coverage now includes Ford models like the 2023–22 Escape, Bronco Sport, and Maverick. SMP also added the 2024–23 Super Duty trucks. Other new applications include the 2024–22 Jeep Grand Cherokee and Ram ProMaster. Mercedes-Benz vehicles through 2023 and Subaru models through 2024 are now covered.
SMP expanded its program to include additional Mazda, Audi, Volkswagen and General Motors vehicles.
SMP Supports Distributors with Training and Tools
“Standard’s parking brake actuator program is the most comprehensive in the industry,” said John Herc, vice president of vehicle control marketing at
link hidden, please login to view. “In addition to industry-leading coverage, we are providing our distribution partners with training, marketing materials and key category insights to help them capitalize on the growth of this category.” Actuator Catalog Available Online
Standard lists all parking brake actuators in its online catalog at
link hidden, please login to view. The company also supplies listings through electronic catalog providers. The post
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By Counterman
PRT announced the latest additions of new aftermarket products to its portfolio of complete strut assemblies and shock absorbers. PRT said the 18 products represent more than 10 million vehicles in new coverage.
The company added several significant models to its portfolio. These include the Toyota Yaris, Ford Escape and Volkswagen Touareg. PRT also introduced products for new applications like the 2023 Hyundai Kona. Pickup truck coverage includes the GMC Sierra and Honda Ridgeline.
Models Include Passenger Cars, SUVs and Trucks
The expanded coverage targets a wide range of popular vehicles. These include sedans, SUVs and pickup trucks.
link hidden, please login to view said the updates help meet ongoing demand in the market. New Aftermarket Products Now Available in the U.S.
“These continuous product launches aim to broaden our application range across the North American aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are available in the U.S. and ready for shipment!”
In March, PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
Contact PRT or Visit Online for Details
For more information, call 1-770-238-1611, visit
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By Counterman
SmartParts has announced the launch of DR!VE+ in North America at the 2025 NEXUS Business Forum in Abu Dhabi. This marks a major step in its global expansion. The launch follows strong growth in 2024 for the exclusive global aftermarket brand for NEXUS members worldwide. The first phase of the North American aftermaket expansion will introduce a 13,700-part Chassis range, with additional product lines to follow. DR!VE+ will serve as the unified brand for NEXUS North America members. SmartParts also introduces a new DR!VE+ battery range, reinforcing its commitment to a comprehensive aftermarket offering.
NEXUS Accelerates North American Aftermarket Expansion
To capitalize on growing market opportunities, NEXUS said it decided 18 months ago to speed up the deployment of the DR!VE+ brand. The aging car parc and transformation of the aftermarket are driving demand. The first phase of the North American aftermarket expansion will focus on the Chassis range, offering 13,700 part numbers. A roadmap will introduce multiple additional product lines over the next 18 months.
“This joint initiative marks a key milestone in the history of NEXUS North America,” said Robert Roos, president of APSG and NEXUS North America.
2024 Growth and 2025 Plans for SmartParts
SmartParts welcomed over 20 new
link hidden, please login to viewmembers and increased revenue by 50% in 2024. This success expands its reach to more than 80 members and customers in 50 countries, the company said. SmartParts aims to further increase its turnover in 2025. The company added it will fast-track expansion into North America, India and Asia. New DR!VE+ Battery Range to Meet Market Demand
SmartParts is unveiling its all-new DR!VE+ battery range at the NEXUS Business Forum. The lineup targets both light vehicles and heavy-duty applications. It is segmented into four categories—DR!VE+ Platinum (AGM), DR!VE+ Performance (EFB), DR!VE+ Essential (SLI), and DR!VE+ Access (Commercial Vehicles only). This range includes 61 part numbers, covering 99% of market demand and catering to older vehicles, hybrid models and commercial applications.
Future Growth and Global Expansion
The
link hidden, please login to view portfolio expanded by more than 1,100 part numbers in 2024. This brings the total to over 11,000 part numbers. SmartParts will continue expanding the range in 2025. The company remains committed to strengthening its position as the global aftermarket brand exclusive to link hidden, please login to viewmembers. “2024 has been an exceptional year for SmartParts,” said Pascal Popis, CEO of SmartParts. “With sales more than doubling compared to last year, this growth reflects the strong commitment of NEXUS members, the power of the DR!VE+ brand and the dedication of our team.”
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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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