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By Counterman
link hidden, please login to view announced its new CO₂-reduced filters impregnated with plant-based raw materials, manufactured using renewable energy and packaged in sustainable, recycled material. Filters with cellulose media have previously been impregnated with fossil-based phenolic resin, which provides stability, rigidity and chemical resistance, according to
link hidden, please login to view, which said it has partially replaced this crude oil-based treatment with the plant-based raw material lignin, a natural product contained in wood. Lignin is what makes wood stable and can also have the same effect on filter media, the company explained. This technology is initially being used in selected MANN-FILTER air and oil filters, with more filters will follow. As a result, MANN+HUMMEL said it is reducing the CO2footprint of the relevant lignin impregnation during production by up to 5 percent compared to regular phenolic resin impregnation. In addition, this reduces the amount of crude oil used for impregnation by around 27 percent.
The calculation of the CO₂ values and the calculation method for determining the crude oil savings have been externally verified and validated by ClimatePartner, a German organization that supports companies in calculating, reducing and offsetting CO₂ emissions and offers climate neutrality labels.
Thanks to the switch to lignin, the MANN-FILTER C 17 237 air filter, for example, saves 3.93 tons of CO₂ and more than 4,500 liters of crude oil annually, based on 2024 sales figures, the company said, with the material being used coming from certified sources. Lignin is produced in large quantities as a waste product in paper and pulp production—several million tons are generated worldwide every year.
In the independent aftermarket, the innovative and more sustainable air filters are now available as MANN-FILTER applications for almost 70 million cars and transporters in Europe, while oil filters are ready to use for almost 17.6 million vehicles, the company said. The improved impregnation will now be incorporated into defined series products, with MANN-FILTER products are gradually being converted to lignin.
“This means that customers do not have to choose between different versions, no additional storage space is needed, and no additional part numbers are required,” explains Dr. Lars Spelter, lead engineer for filtration materials at MANN+HUMMEL. “Everything should be kept as simple as possible for our customers. Externally, the partially plant-impregnated filters differ from the conventional ones. They are slightly brownish due to the characteristic color of the lignin they contain and they have a pleasant, natural odor. The innovative products are easy to recognize by the green leaf pictogram on the packaging. Our lignin impregnation is a successful example of how ambitious CO2 reduction targets in product development can also be implemented in series products.”
The new filters combine sustainability with consistently high performance in the usual original equipment quality and meet the strictest requirements of the automotive industry, MANN+HUMMEL explained.
To further reduce CO2 emissions during production, MANN+HUMMEL added it will only use electricity from renewable sources or a combination of green electricity and certificates and guarantees of origin from hydro, solar, or wind power plants from 2025. Energy sources for the generation of process heat are also to be CO2 neutral from 2035 in order to achieve a significant milestone in CO2-free production.
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By Counterman
US Motor Works announced the release of new
link hidden, please login to view Professional Series fuel pump modules in March, 2025. Fuel pump assembly application coverage includes several Audi, Toyota, Infiniti and Nissan models.
The
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
AIT announced the addition of five professionals to its team. The company said these individuals bring a wealth of expertise and proven success, further strengthening its mission to deliver exceptional value to its customers and partners.
Rick Stempien, Vice President of Sales – Retailers
Stempien joins
link hidden, please login to view with over 20 years of leadership experience in sales and business development while at First Brands, Hopkins Manufacturing and Trico. Known for his exceptional ability to drive market share growth and cultivate strong customer relationships, Stempien will lead retailer-focused sales initiatives and deepen engagement with our retail partners, according to AIT. Mark Roach, Marketing Director
Roach brings nearly a decade of experience in the automotive aftermarket, with a strong background in brand strategy, digital marketing and content development. Before joining AIT/TrakMotive, he held key marketing roles at Schaeffler and International Lubricants, where he played a pivotal role in driving brand growth and market engagement. His strategic vision and expertise will be instrumental in elevating
link hidden, please login to view’s marketing initiatives and strengthening industry presence, the company said. Tracy Beecroft, Senior Key Account Manager
Beecroft joins AIT/TrakMotive with a proven track record in managing high-profile accounts while employed at Dana, BorgWarner/Delphi and Lumileds Philips. Her extensive experience in developing strategic partnerships, executing successful product launches and driving revenue growth will be instrumental in advancing retailer relationships, according to AIT.
Stephen DiSorbo, Key Account Manager
DiSorbo brings a diverse background in sales and category management, with experience at organizations like GKN, BorgWarner/Delphi and Eaton. His expertise in product launches, line expansions and bridging sales with category strategy gives him a unique ability to drive growth, strengthen retailer partnerships and translate market needs into actionable opportunities, AIT said.
William Zhu, Strategy and Business Intelligence – Manager
Zhu brings a strong background in operations transformation and management consulting. Before joining AIT/Trakmotive, he was part of Accenture’s Strategy & Consulting practice, where he specialized in generative AI, risk and compliance, and business process optimization. His experience within the automotive aftermarket began in 2013 when he spent the summer as a factory worker at Ningbo Wonh Industries Co., Ltd., part of the AIT/TrakMotive family of companies. This unique blend of industry experience and functional expertise positions him to drive impactful initiatives that will support AIT/TrakMotive’s continued growth, the company said.
With AIT/TrakMotive’s continued growth, the company said it is expanding its sales, marketing and strategy operations to better serve its customers. Its traditional aftermarket accounts will continue to be led by Vice President of Sales Kent Talley and his team, ensuring the same trusted support and expertise our partners rely on. Meanwhile, Vice President of Retail Sales Rick Stempien and his team will focus on strengthening relationships with retail partners, enhancing AIT/TrakMotive’s ability to serve this important segment.
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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