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NAPA Celebrates International Women’s Day with Children’s Book Giveaway
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By Counterman
line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
“Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
Global Recognition of Local Mechanics
As part of Mechanics Month,
link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
Grand Prix Meets Gratitude
As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
Join the Celebration
You can learn more about Valvoline’s celebration of mechanics by visiting
link hidden, please login to view and by following Valvoline Global’s social channels. The post
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By Counterman
To kick off its yearlong
link hidden, please login to view celebration, Federated has brought back the Federated Free Fuel Fridays contest. This time, there will be a total of 40 winners of gift cards that can be used for free fuel. Each Friday through April 11, Federated will announce four randomly selected winners on its link hidden, please login to view and link hidden, please login to view Facebook pages. A $50 gift card will be sent to each of the lucky winners. “As we celebrate 40 years of Federated, we knew we had to bring back one of our most popular contests for those who follow Federated on Facebook,” said John Marcum, director of marketing for Federated Auto Parts. “It’s easy to enter Federated Free Fuel Fridays. With a total of 40 lucky winners, a lot of free fuel will be awarded in recognition of this major milestone.”
To enter, visit Federated on Facebook or click on the special
link hidden, please login to view or link hidden, please login to view contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. Winners will be announced each Friday starting Feb. 7, with the final four winners announced April 11, 2025. The post
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By Counterman
DMA Industries won three awards at the 2025 O’Reilly Auto Parts Leadership Conference, the first time the company won three awards in a single year. It is the third straight year DMA has received recognition from O’Reilly Auto Parts. DMA won the following awards:
Supplier of the Year Sales & Service Excellence Supply Line “Being named Supplier of the Year is a tremendous honor that reflects the hard work, dedication, and collaboration of our entire team,” said John Treece, CEO of
link hidden, please login to view. “This recognition is a testament to our commitment to delivering excellence across every aspect of our business, from sales and customer service to operations and supply chain management.” “This milestone is not just a win for those of us who attended the event,” Treece added. “It’s a celebration of every member of the DMA team—from our sales and customer service teams to every individual in our distribution centers. Your dedication and attention to detail make accomplishments like this possible.”
link hidden, please login to viewextended its gratitude to its team for its contributions and to O’Reilly Auto Parts for the recognition. The company said it looks forward to building on this success and continuing to “Execute with Excellence” in 2025 and beyond. The post
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By Counterman
Federated Auto Parts, established in 1985, is celebrating its 40th anniversary in 2025. The company was founded by the late Art Fisher. Fisher Auto Parts and Westwood Auto Parts became the first two Federated members. Three additional WDs became members throughout 1985—Automotive Jobbers Supply in April, and Warehouse Inc. and Auto Distributor in December. Today, Federated has more than 80 members located throughout the United States, Canada, the Bahamas and Mexico.
“The success of Federated over the past 40 years is largely due to the unwavering support and dedication of our members. Federated would not exist without them,” said Sue Godschalk, CEO of
link hidden, please login to view. “Although we will be celebrating our past throughout the coming year, we will also be looking to the future. Federated will continue to evolve and grow, embracing innovation, expanding and reinforcing partnerships, and providing exceptional value to our members and customers. The next 40 years look very bright.” A yearlong celebration will include special programs, promotions and events for
link hidden, please login to view members, customers, suppliers and other stakeholders. In recognition of the anniversary, Federated has created a special logo to commemorate the 40-year milestone. The post
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By Counterman
NPW is celebrating the success of its 34th Annual Charity Golf Tournament, held on Sunday, Dec. 15, at the Miami Shores Country Club. This year’s tournament embraced a scramble format, bringing together more than 100 participants, including channel partners and customers. The day was filled with spirited competition, as golfers tackled challenges such as the longest drive, closest to the pin and top team performance. The atmosphere ensured that players of all skill levels could fully enjoy the event.
Chris Pacey, chief executive officer of
link hidden, please login to view, expressed his appreciation for the event’s success, stating, “The Annual Charity Golf Tournament is more than just a tradition; it’s a celebration of our industry’s dedication to making a difference. Hosting this year’s event at the beautiful Miami Shores Country Club was a great choice, and the turnout exceeded all expectations.” He continued, “Our partnership with First Tee Miami remains the heart of this initiative. Their impactful work in empowering youth through golf and life skills aligns perfectly with our values, and we’re proud to support their mission.”
link hidden, please login to view said it extends its gratitude to all sponsors, participants, and volunteers who played a crucial role in making the tournament a success. Their contributions not only ensure the event’s continued growth but also enhance the ability to support vital community programs for years to come. The post
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