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APA Returns from Vegas Adrenaline Adventure Weekend Promo
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By Counterman
The APA/Trustar 2025 Annual Meeting, held March 21-24 in New Orleans at the Hilton New Orleans Riverside, was a success on many levels, from recognizing supplier and shareholder achievements to forging and renewing business partnerships. Automotive Parts Associates said it prides itself on prioritizing in-person connection opportunities for members, suppliers and shareholders, with this event being an ideal forum for networking.
Guests heard from leaders across the industry, including Ted Hughes with the Auto Care Association and Simeon Gutman with Morgan Stanley. Group sessions on topics ranging from electric vehicles to cybersecurity were offered, as well as the opportunity for one-on-one meetings between members, shareholders and suppliers.
“The business is still people to people, and I think get-togethers like this prove that even more. A lot of business was written, a lot of friendships renewed, and a lot of business relationships renewed, so we had a lot of fun,” said
link hidden, please login to view link hidden, please login to view President Steve Tucker. “We did a lot of business and it was good to see everybody get together. We had a little over 300 people total in attendance and multiple countries [represented], including Germany, Switzerland, the United States and Canada.” The long weekend was capped off by a special awards banquet hosted at the WWII Museum. Attendees wined and dined under restored war planes and got a chance to view one of the exhibits. After dinner, an awards ceremony was held to honor those making significant achievements in the past year.
DENSO came home with the coveted “APA Supplier of the Year” Award, saying it’s through hard work and good partnerships through
link hidden, please login to view that they are able to accomplish everything over the past 365 days. “It just shows that everybody’s efforts are recognized from my sales guys to the people in the warehouse, to all the key functional departments in our business. It’s a team effort, and to be recognized from this group is super important,” Jose Ramirez, senior manager of light-duty and heavy-duty aftermarket sales for DENSO, said. “For us, it’s a big deal, but I think it’s something for all of us to be proud of as a company. Not just the sales guys, but everybody.”
“We value our suppliers, we value our shareholders and members. We are able to get to come together and promote the industry and promote the business as one,” Tucker said.
All of the award winners from this year’s gala, as well as additional images, are showcased below.
2025 Supplier Awards
APA Supplier of the Year Award – DENSO Distinguished OE Partner Award – Hitachi Outstanding Marketing Partner Award – Bosch Cornerstone Award – Standard Motor Products Ambassador Award – Wheeler Fleet Solutions Technology Award – Pricedex Phoenix Award – Holstein Parts APA Supplier Champion Award – David Arriaga APA Shooting Star Award – Judy Sanell 2025 Shareholder Awards
Dan Freeman Excellence Award – Singh Auto Parts
Milestone Awards – 80 Years APA Shareholder
AB&S Warehouse Factory Motor Parts Milestone Awards – 30 Years APA Shareholder
Royal Auto Parts Schulz Motor Parts Wheeler Fleet Solutions Tinker Auto Parts Milestone Awards – 10 Years APA Shareholder
Ideal Auto Parts Inc. Victory Imported Parts New Shareholder
Bob’s Speed & Auto Parts Hamilton Discount Auto Parts New TruStar Members
Parts Universe Technology Auto Parts Axon US The post
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By Counterman
APA announced Axon US as the newest addition to TruStar. Founded in 2008, Axon US began with a small office in Midtown Manhattan and a basement workspace in Long Island City. Its founder, Siyao Ji, started Axon independently, building the company from the ground up. He established the company with a clear vision: to create a streamlined supply chain system that efficiently meets the needs of the auto industry.
Axon initially operated solely as an online retailer but expanded its presence to better serve customers through offline channels. In 2021, the company moved into a 20,000 sq. ft. warehouse in Queens to accommodate its growing inventory and improve order fulfillment. Today, Axon US serves both online and offline customers through its warehouse showroom, with plans to open a dedicated brick-and-mortar store that is aiming to open in Q4.
link hidden, please login to viewsaid Natasha Huang has been with Axon US for about six months as a buyer. Previously a salesperson for an Asian auto parts wholesale distributor, she joined Axon to deepen her understanding of the auto supply chain and continue growing in the industry. “Axon US is eager to expand its presence in the automotive industry by joining TruStar, fostering connections with other members and strengthening relationships with key brands,” said Huang.
“We are excited to welcome Axon US to the TruStar family and look forward to the collaboration and innovation they will bring to our network,” said Steve Tucker, President of APA.
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By Counterman
Automotive Parts Associates (APA) announced it is excited to “let the good times roll” with its 2025 Annual General Meeting, which will take place from March 21-23 at the Hilton New Orleans Riverside hotel in New Orleans.
Each year, APA shareholders, TruStar members and valued supplier partners come together to mix, mingle, and network, and the 2025 AGM promises to deliver all that and more with a vibrant New Orleans twist,
link hidden, please login to view said. The meeting will kick off with a lively welcome reception followed by APA’s popular Date Night, where suppliers have the opportunity to take a shareholder or member to dinner for a more personal connection. Attendees will also hear valuable insights from industry leaders, added
link hidden, please login to view. Ted Hughes from the Auto Care Association and Simeon Gutman from Morgan Stanley will provide updates on the state of the industry, while Rob Haslehurst from L.E.K. Consulting will discuss the evolving landscape of electric vehicles. In addition, cybersecurity expert Gary Beadle will deliver a timely presentation on protecting businesses in an increasingly digital world. Alongside these informative sessions, scheduled one-on-one meetings between shareholders, members and suppliers will allow for dedicated business discussions.
The meeting will conclude with a memorable awards dinner at the renowned National WWII Museum, where APA said it will celebrate outstanding achievements within its network. Guests can expect a night filled with celebration, fun and a dash of New Orleans charm.
“Our Annual General Meeting is more than just a gathering; it’s where connections are made, ideas are sparked, and partnerships thrive,” said Steve Tucker, president of APA. “By bringing our shareholders, members, and supplier partners together, we set the stage for shared success in the year ahead.”
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By Counterman
Auto Value and Bumper to Bumper are gearing up for an adrenaline-packed experience with the launch of the 2025 Road Warrior Weekend Sweepstakes. The promotion gives 20 lucky grand-prize winners and their guests the chance to embark on an ultimate driving adventure at the prestigious Radford Racing Performance Driving School in Chandler, Arizona, this October.
All grand-prize packages include a thrilling two-day driving experience, where the 40 attendees will have the opportunity to unlock their driving potential in a fleet of high-performance vehicles, the
link hidden, please login to view explained. In addition, the all-inclusive package covers accommodation, travel, exclusive meals and receptions, and VIP access to the state-of-the-art Radford Racing school’s elite facilities and driving instructors. Beginning on March 1, 2025, and running through April 30, 2025, this high-octane sweepstake offers participants a chance to win not only the grand prize, but Auto Value and Bumper to Bumper are also giving away a total of $25,000 to 150 lucky gift card winners. Entries are simple and automatic: all qualifying invoices of $150 on MyPlace4Parts earn professional technicians an entry, and then bonus entries are awarded at the end of the day for every $150 increment.
“Once again, another exciting sweepstakes from Auto Value & Bumper to Bumper,” said Jim Holik, director of marketing, at the
link hidden, please login to view “These types of promotions aren’t possible without the support of our manufacturing channel partners. Our goal is to give these customers an experience they won’t soon forget, and there is no better way to do that than behind the wheel with some high-performance driving in the desert.” For more details on how to enter and the official sweepstakes rules, visit
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