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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Clifford Auto Parts
Every time you start your car, accelerate on the highway, or cruise through city streets, there’s a silent genius at work ensuring everything runs smoothly—the Engine Control Module (ECM). While it may not be the most glamorous part of your vehicle, the ECM plays a critical role in ensuring your car performs at its best.
Let’s dive into the world of ECMs to understand why this small but mighty component is so important and how it impacts your driving experience.
What Exactly is the ECM?
The ECM is often referred to as the brain of your car, and for good reason. It’s a sophisticated computer that processes data from various sensors throughout your vehicle. These sensors monitor critical factors like air intake, engine temperature, fuel levels, and more.
The ECM uses this data to make real-time adjustments to ensure your engine runs efficiently. For example, it determines the exact amount of fuel your engine needs and adjusts the air-to-fuel ratio for optimal combustion. Without it, your car would struggle to start, run inefficiently, or even fail to comply with emissions standards.
Why the ECM Matters
It’s easy to overlook something as technical as an ECM, but this little device affects almost every aspect of your driving experience.
Fuel Efficiency
If you’ve ever wondered how modern cars manage to go further on a gallon of gas, the ECM is part of the answer. It fine-tunes fuel delivery to maximize efficiency, saving you money at the pump.
Performance
Whether you’re accelerating onto the freeway or climbing a steep hill, the ECM ensures your engine delivers the power you need when you need it.
Emissions Control
The ECM helps reduce harmful emissions by carefully managing the combustion process. This not only keeps the environment cleaner but also ensures your car meets legal standards.
Diagnostics
When something goes wrong, the ECM doesn’t just sit idly by. It records fault codes that mechanics can use to pinpoint issues quickly. That check engine light? It’s often the ECM trying to tell you something needs attention.
Signs Your ECM Might Be in Trouble
Like any other electronic component, the ECM isn’t immune to wear and tear. If your car is experiencing any of the following symptoms, it might be time to have your ECM checked:
Difficulty Starting: A failing ECM may struggle to regulate fuel delivery, making it hard to start your car. Poor Performance: If your engine feels sluggish or unresponsive, the ECM might not be doing its job. Unusual Fuel Consumption: A faulty ECM can disrupt fuel efficiency, leading to higher costs at the pump. Check Engine Light: While this can indicate many issues, an ECM problem is one possibility. Replacing or Upgrading Your ECM
If your ECM is damaged or outdated, replacing it with a high-quality unit is essential. When choosing a replacement, ensure it’s compatible with your vehicle’s make and model. Investing in a reliable ECM can restore your car’s performance and save you from costly repairs down the line.
Conclusion
The ECM might not be the most visible part of your vehicle, but its impact is undeniable. It’s the behind-the-scenes mastermind ensuring your car runs efficiently, performs well, and meets modern environmental standards.
So, the next time you enjoy a smooth ride or marvel at your car’s fuel economy, take a moment to appreciate the ECM quietly working its magic under the hood. It’s proof that sometimes, the most important things are the ones we don’t see.
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By Counterman
John Treece, chairman and CEO of
link hidden, please login to view, announced the promotion of Fred Snow to president and chief operating officer in the letter below: “As DMA strives to continue to grow and deliver excellence to our customers, building a strong and sustainable senior leadership team is imperative to our organization’s success. Today, I am pleased to announce Fred Snow will be assuming the title of President, along with his current role as Chief Operating Officer.
Fred brought with him to
link hidden, please login to view a very strong Automotive Aftermarket background and work experience in managing and running an organization similar to DMA. In his two years with our organization, Fred has comfortably assimilated into the DMA culture and exhibited thoughtful decision-making and leadership, while directly managing many of our key projects. He is now intimately knowledgeable about the workings of DMA, as he has been involved in most aspects of the business, extending beyond his direct responsibilities. I fully trust Fred’s ability to assess our business situations and make timely and deliberate decisions. He and I are fully aligned in the direction we steer the company and the effort it will take to achieve success. We both share a passion for serving the customer with a sense of urgency as our #1 priority. Fred’s areas of direct responsibility will remain the same as today: Supply Chain, Operations, Customer Service, Facility Management, and he will be assuming Product Management, and Engineering & Quality Management. This change of title acknowledges that Fred is assisting me in the overall day-to-day running of the company. It also represents that Fred is now my official backup for directing the company and making any required decisions in my absence. Fred also has full authority to sign on behalf of the company.
My role and responsibilities remain the same as CEO and Chairman of the Board. With the launching of our new joint venture factory SDI in Thailand and other corporate travel obligations, it was clear that the time had come when DMA needed someone officially in charge when I am unavailable. This evolutionary organizational step assures the stability and consistency that positions DMA to continue to be a fast-acting and customer-responsive company with clear lines of leadership and communication for our employees.
I am confident that this change is another positive milestone in the development of DMA. Please join me in congratulating Fred on this well-deserved appointment.”
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