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Valvoline Celebrates Mechanics in Annual Appreciation Initiative
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
Larry Pacey and the
link hidden, please login to view team created an evening to remember as hosts of their 12th Annual Million Dollar Vendor Award Reception and Dinner. It was a dazzling event as vendors from across the country gathered on the 40th floor of the EAST Hotel in Brickell, Miami, Florida, on Friday, Jan. 31, 2025. NPW is a member of both the Aftermarket Auto Parts Alliance, as well as AAM Group. Chris Pacey, NPW CEO and President (in foreground), Larry Pacey, NPW Chairman. Arriving on buses with a police escort, vendors started the gala event with a fun cocktail hour. Then, guests enjoyed a fabulous filet and lobster tail dinner, followed up with bananas foster for dessert, as they listened to a musician on keyboard providing entertainment before the evening’s award presentations.
Founder Larry Pacey and his son, Chris Pacey, CEO and President of NPW, began the night’s presentation with a long and impressive list of accomplishments in 2024, while adding to buckle up for a spectacular 2025 as they continue their goal of growing their business.
(from left): Chris Pacey, Craig Kerins, Dorman VP Sales, Nico Dolciato, Dorman Regional Sales Manager, Larry Pacey, John Pacey, and Steve Berman, Dorman Chairman.
Chris underlined their commitment to invest in team member development and promotions this past year, in addition to continuing their aggressive stance that resulted in the introduction of 34,000 new, unique SKUs in 2024, plus the addition of 140 CSC members added to their network of repair shops.
On the docket for 2025 are programs to expand marketing initiatives, in addition to continuing their support of the nonprofit organization First Tee with their 35th annual golf tournament.
(from left): Chris Pacey, Gil Benjamin, US Motor Works CEO and President, Larry Pacey and John Pacey.
Chris also reminded the audience of Larry being awarded AWDA’s Pursuit of Excellence, and Danielle Rickerson being named a member of the AMN Women at the Wheel Class of 2024.
(from left): Chris Pacey, Mike Harvey, WIX VP Sales, Larry Pacey and John Pacey.
Following these remarks, Larry and Chris recognized and awarded 45 individual vendors, again an increase from 41 in 2023, at the $5 million, $15 million and $20 million levels, in addition to the $1 million club. NPW emphasized its goal to increase the number of participating members in 2025.
(from left): Chris Pacey, Matthew Kaufman, Anchor Industries Sales Manager, Larry Pacey, Doug Kaufman, Anchor Industries CEO, and John Pacey.
The companies in this year’s Million Dollar Vendor Club are below, followed by a photo gallery of the evening’s festivities:
Agility Auto Parts
Anchor Industries
APW
ARP
ATP/Pioneer
BBB/Remy
Bosch
Cific Heads
Cloyes
Davico
Deka
Dorman Products
DRiV
Dura-Go
Edelbrock Group
Energy Suspension
Engine-Pro
FCS
First Brands
Gates
Hastings Piston Rings
Highline Warren
Holley
Liland Global
MAHLE
Melling
Motive Gear
MPA
Niterra NA (NGK)
Plews & Edelmann
Race Winning Brands
Redhorse
SA Gear
SBI
SKF
Standard Motor Products (SMP)
Topline Products
Trakmotive
TYC
UEM Pistons
US Motorworks
Valvoline
WAI
Wilmar
WIX
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By Counterman
To kick off its yearlong
link hidden, please login to view celebration, Federated has brought back the Federated Free Fuel Fridays contest. This time, there will be a total of 40 winners of gift cards that can be used for free fuel. Each Friday through April 11, Federated will announce four randomly selected winners on its link hidden, please login to view and link hidden, please login to view Facebook pages. A $50 gift card will be sent to each of the lucky winners. “As we celebrate 40 years of Federated, we knew we had to bring back one of our most popular contests for those who follow Federated on Facebook,” said John Marcum, director of marketing for Federated Auto Parts. “It’s easy to enter Federated Free Fuel Fridays. With a total of 40 lucky winners, a lot of free fuel will be awarded in recognition of this major milestone.”
To enter, visit Federated on Facebook or click on the special
link hidden, please login to view or link hidden, please login to view contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. Winners will be announced each Friday starting Feb. 7, with the final four winners announced April 11, 2025. The post
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By Counterman
DMA Industries won three awards at the 2025 O’Reilly Auto Parts Leadership Conference, the first time the company won three awards in a single year. It is the third straight year DMA has received recognition from O’Reilly Auto Parts. DMA won the following awards:
Supplier of the Year Sales & Service Excellence Supply Line “Being named Supplier of the Year is a tremendous honor that reflects the hard work, dedication, and collaboration of our entire team,” said John Treece, CEO of
link hidden, please login to view. “This recognition is a testament to our commitment to delivering excellence across every aspect of our business, from sales and customer service to operations and supply chain management.” “This milestone is not just a win for those of us who attended the event,” Treece added. “It’s a celebration of every member of the DMA team—from our sales and customer service teams to every individual in our distribution centers. Your dedication and attention to detail make accomplishments like this possible.”
link hidden, please login to viewextended its gratitude to its team for its contributions and to O’Reilly Auto Parts for the recognition. The company said it looks forward to building on this success and continuing to “Execute with Excellence” in 2025 and beyond. The post
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