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Holley Set to Reach One Million Enthusiasts During 2025 Season
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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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By abiztime
2025 Longkou lihe machinery parts co.,ltd (rdbrake.com) global exhibition schedule.
4.22-26, Sao Paulo. Booth: D275 at AUTOMEC EXHIBITON BRAZIL.
5.21-24.5 at Autopromotec in Italy.
Welcome to visit the booth.
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By Counterman
In partnership with NAPA,
link hidden, please login to view the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. The ShopOwner Mentorship Award sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals.
link hidden, please login to view are open now. “The automotive industry faces a significant skills gap,” said Emily Schneider, Senior Director of Marketing at NAPA. “Experienced professionals are critical to guiding and supporting young technicians and students entering the field. This award is our way of recognizing and celebrating those individuals who are making a real difference. We are excited to partner with proponents of industry partnerships – ShopOwner and Tomorrow’s Technician – to encourage ongoing mentorship programs.”
The Mentorship Award celebrates automotive professionals dedicated to mentoring and developing future technicians in-house as well as through partnerships with vocational and technical schools. It is open to automotive shops of all sizes and affiliations in the 50 United States, recognizing mentorship’s vital role in fostering talent and strengthening the industry.
Two nominees will be recognized each month in print, digital and video formats. One nominee will be named the 2025 winner, and will be recognized by NAPA and ShopOwner at a special event to be held later in the year.
“Many shop owners struggle to find good people at any time, let alone during an ongoing labor shortage,” said Doug Kaufman, editorial director of ShopOwner. “Even when they do find an ideal candidate, they don’t have any guarantee of a good fit. Instead of perpetuating a revolving door of transitory ‘jobs,’ we are looking to celebrate a commitment to building careers through training and mentoring.”
For more information about the award and nomination process or to enter, visit
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By Counterman
FleetPride, Inc. announced its annual supplier awards during its recent Supplier Summit at the Gaylord Texan Hotel and Resort in Grapevine, Texas. These companies were selected for their outstanding support and partnership with FleetPride over the last year, the company said.
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link hidden, please login to view values our strategic supplier partnerships. Our annual supplier awards are an opportunity to recognize those who consistently provide exceptional support to us through field work, supply chain, digital or strategic initiatives,” says Michael Keller, FleetPride vice president of category management and strategic sourcing. “Congratulations to all of our award winners. We greatly appreciate your partnership.”
link hidden, please login to view named Dana Spicer Inc. as its Supplier of the Year, noting the company’s excellence in communication, partnership, innovation, training and growth. This included fielding thousands of customer calls via a real-time call center; driving product innovation while supporting program enhancements, special initiatives and marketing opportunities; and supporting FleetPride’s digital efforts using scorecard reporting to drive continuous improvement. “Dana Spicer excelled in all areas of partnership,” Keller says. “Their efforts were consistent through their support of our programs, marketing opportunities, field work, and other initiatives such as data management, and they committed to building strong working relationships. FleetPride values their partnership and we are pleased to name them as our supplier of the year.”
“We are honored to receive the supplier of the year award, recognizing our dedication to our strategic partnership with FleetPride,” says Bill Nunnery, senior director, aftermarket sales and marketing for Dana Spicer. “This award underscores our commitment to our customers, product innovation, superior marketing, and progressive digital solutions. It’s a testament to the hard work of our entire team. We look forward to continuing our successful collaboration and delivering outstanding results together.”
FleetPride awarded several other suppliers for consistently driving communication, partnership, innovation, training and growth throughout the year:
Atmus Filtration: Focused on collaboration, strategic alignment and program management to deliver strong sales growth. Consistently aligned with FleetPride objectives by focusing on increased brand awareness and customer engagement. Conducted business reviews and provided field support, product expertise, training, hands-on assistance and marketing support. Baldwin: Delivered exceptional customer support as FleetPride’s most front-facing supplier in 2024. Worked closely with the Supply Chain team to ensure consistent shipping performance, and with our marketing team to create a strong digital program. Bendix: Provided valuable guidance related to product assortment and effective stocking strategies. Increased field engagement and created customer-specific training sessions with consistent focus on continuous improvement. Continental Battery: Focused on communication across the FleetPride organization to create value-add programs and drive high levels of internal and external customer satisfaction. DA Lubricants: Supported FleetPride’s sales team by creating and filming training videos while working closely with the supply chain team to ensure consistent and reliable on-time delivery and high in-stock rates. Dayton: Focused on mutual growth and building product assortment while supporting initiatives tied to providing data, supporting FleetPride’s digital platforms, and expanding various product categories. Grote: Launched innovative technology in the warning and visibility spaces, making roadways safer. Ensured FleetPride branches were equipped with new product displays by supporting restock efforts. Helped capture new business with ride-along opportunities. MAT: Supported FleetPride in reducing manual processes at the branch level to improve productivity. Managed a nationwide, dedicated training program, which supported customer-facing certifications and showed commitment to successful partnerships with sales teams. Focused on effective communication at every level of the organization. Muncie: Prioritized continuous improvement by identifying and overcoming challenges to ensure evolving supply chain and manufacturing processes. Supported our front lines by making numerous branch visits, conducting training and fieldwork, and fielding thousands of calls regarding sales opportunities, application requirements and technical support. Odyssey: Created new programs to gain incremental volume. Built strong partnerships at the strategic account and customer levels. Proactive approach with large customers produced unique, tailored solutions that underscore commitment to innovation and customer success. Ranger Brake: Actively collaborated with the field sales teams to meet special program and customer needs. With a “win-win” mindset, consistently proved their ability to keep pace with FleetPride’s sales growth, maintaining overall service levels, on-time delivery rates and first-fill rates. Stoughton Parts: Executed an assortment strategy that added thousands of products specifically for strategic accounts. They also focused on building relationships throughout FleetPride, helping drive year-over-year incremental growth.
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