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BBB Industries Rebrands, Changes Name to TERREPOWER

Counterman

By Counterman
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, sustainable manufacturer serving the automotive and industrial markets in North America and Europe, announced its rebrand to
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, which it said reflects the company’s continued focus on innovation and its mission to spread the power of sustainable manufacturing at scale.

The rebrand will roll out globally over the coming months, beginning with updated brand assets and a suite of resources designed to empower employees to embrace the new identity, the company said. As part of this transformation, a newly redesigned website will be unveiled in the coming week.

A news release announcing the rebranding explained that sustainable manufacturing lies at the core of TERREPOWER’s approach. Through advanced remanufacturing, reengineering and material recovery processes, the company said it minimizes waste, reduces reliance on raw materials, and enhances resource efficiency. This approach not only supports environmental responsibility but also provides cost-effective, high-quality solutions that help our customers operate more efficiently, TERREPOWER added.

“This is an exciting milestone for us,” said Duncan Gillis,

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CEO. “TERREPOWER is not just a new name, but a new chapter in our journey. It reflects our ongoing commitment to innovation and collaboration to deliver solutions that meet our customers’ evolving needs. This rebrand unites our teams under a shared identity and positions us well for future success.”

TERREPOWER explained the name reflects the company’s continued commitment to innovation and its role in supporting a more efficient and resource-conscious future. Derived from the French word for “earth,” “Terre” signifies a dedication to preserving valuable resources, while “Power” reflects the company’s strength and drive to develop smarter, more efficient manufacturing solutions. Bringing those together, TERREPOWER represents the company’s focus on creating long-term value for customers by extending product life, optimizing material use and driving sustainable growth.

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