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DMA Celebrates Wins at O’Reilly Leadership Conference
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
Parts Authority announced a leadership transition that will see its current CEO and co-founder, Randy Buller, moving into the role of Chairman of the Board, and the welcoming of Clark Hale as the company’s new CEO, effective March 3, 2025.
Buller, along with his co-founders, Yaron Rosenthal, David Wotman and Steve Yanofsky, helped transform a once New York-based family business with less than 10 locations into a leading nationally-recognized automotive warehouse distributor with nearly 300 locations in 23 states and Washington, D.C., the company said.
Using his financial background, entrepreneurial mindset and automotive industry expertise, Buller helped build the business by offering an unparalleled depth and breadth of brand name inventory to customers, focusing on customer service, investing heavily in technology, and valuing team member satisfaction and professional growth,
link hidden, please login to view explained. “Over the span of 40 years, Randy drafted and executed the Parts Authority roadmap for rapid growth through both organic growth and M&A. As he transitions to the role of Chairman, Randy will continue to be fully available in providing support to Parts Authority, just as he has since 1980,” the company added.
“I know this feels like a big change, but I am very positive and confident in the future of Parts Authority. I look forward to continuing to do what I love, with people I love, while taking a small step back in the day-to-day. I’m thrilled to be handing the reins to Clark and I am looking forward to working with him to drive Parts Authority’s future success,” said Buller. [A letter from Randy Buller is provided
link hidden, please login to view.] Parts Authority said Hale brings a wealth of experience and a proven track record to the company. He has been affiliated with Kohlberg & Company since 2019, and has also been serving as a member of the Parts Authority board of directors.
“I want to thank Randy and his co-founders for entrusting me with leading the future of Parts Authority. It is an honor to be following in their footsteps in continuing on the legacy and culture of such a great organization,” said Hale. “I am very excited to take on this important next step in Parts Authority’s growth and evolution. I am confident that with our team, we can continue to demonstrate and execute on our commitments to our customers and vendor partners as the leader in the industry.”
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By Counterman
To kick off its yearlong
link hidden, please login to view celebration, Federated has brought back the Federated Free Fuel Fridays contest. This time, there will be a total of 40 winners of gift cards that can be used for free fuel. Each Friday through April 11, Federated will announce four randomly selected winners on its link hidden, please login to view and link hidden, please login to view Facebook pages. A $50 gift card will be sent to each of the lucky winners. “As we celebrate 40 years of Federated, we knew we had to bring back one of our most popular contests for those who follow Federated on Facebook,” said John Marcum, director of marketing for Federated Auto Parts. “It’s easy to enter Federated Free Fuel Fridays. With a total of 40 lucky winners, a lot of free fuel will be awarded in recognition of this major milestone.”
To enter, visit Federated on Facebook or click on the special
link hidden, please login to view or link hidden, please login to view contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. Winners will be announced each Friday starting Feb. 7, with the final four winners announced April 11, 2025. The post
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By Counterman
Cloyes Gear & Products, Inc. (
link hidden, please login to view) announced it is the 2024 recipient of the “Technical Training” Supplier of the Year Award from O’Reilly Auto Parts. This achievement highlights Cloyes’ commitment to excellence in the automotive aftermarket industry, the company said. The award is given annually by O’Reilly Auto Parts to companies or individuals who demonstrate exceptional quality in providing technical training to their employees and customers, often recognizing their commitment to in-depth product knowledge and effective training programs.
“This is a testament to the dedication, expertise and passion that our team members have for
link hidden, please login to view through effective training techniques,” said John Hanighen, CEO of Cloyes. “We are honored to have their hard work recognized by O’Reilly Auto Parts and deeply appreciate their continued support and partnership.” Technical Product Director Cody Smith also was recognized for his outstanding contributions. His innovative training videos have set a new standard for quality in the industry, earning him well-deserved acclaim, Cloyes said.
Additionally, the Cloyes team was applauded for its successful integration of Rotomaster, the company added. Cloyes was also previously honored with the Sales Support Award in 2022 and the Content and Cataloging Award in 2020.
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