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Valvoline Restore & Protect Wins BIG Innovation Award
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By Counterman
line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
“Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
Global Recognition of Local Mechanics
As part of Mechanics Month,
link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
Grand Prix Meets Gratitude
As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
Join the Celebration
You can learn more about Valvoline’s celebration of mechanics by visiting
link hidden, please login to view and by following Valvoline Global’s social channels. The post
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By Counterman
Automotive Parts Headquarters Inc. (APH) recently held its annual conference, convening 500 store owners, managers, sales representatives, suppliers and support staff under the theme “Say Yes.” The event featured an awards banquet that recognized outstanding achievements in supplier performance for 2024, among which was Gates Corporation being named Supplier of the Year.
APH said its annual conference reinforced the collaborative spirit that drives APH’s continued growth and success.
Corey Bartlett, CEO of
link hidden, please login to view, along with key leaders including Kevin Mack, vice president of merchandising; Jim Becker, merchandising manager; Jim Gruber, general manager of BENCO Equipment; Lonnie Kocmick, president of Refinish Supply Co.; and Jason Vogel, president of APH Stores, presented the awards based on evaluations from APH’s store teams and support center staff. “We are delighted to recognize our top suppliers who exemplify the spirit of ‘Say Yes’ through their exceptional support of
link hidden, please login to view,” Bartlett said. “Strong partnerships with companies such as Gates, BBB, PICO, East Penn, Bosch, the Alliance, Standard, Reelcraft, and SATA are essential to our continued growth.” Supplier Awards Presented:
Supplier of the Year: Gates Corporation Spirit of APH: BBB Industries Rising Star: PICO Outstanding Sales Support: East Penn Manufacturing Outstanding Marketing Support: Bosch Outstanding Technology Support: Aftermarket Auto Parts Alliance Outstanding Training Support: Standard Motor Products In addition, the BENCO Equipment Supplier of the Year award was presented to Reelcraft, and SATA was honored with the Refinish Supply Co. Supplier of the Year award, according to APH.
Photo (from left): John Bartlett, chairman emeritus of APH; Colby Florea, vice president of sales at Gates; Colin Foster, zone sales manager at Gates; Angela Raney, director of sales at Gates; Kevin Mack, vice president of merchandising at APH; Mike Brage, territory sales manager at Gates; and Corey Bartlett, CEO of APH.
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By Counterman
link hidden, please login to view has been awarded the 2024 Supplier Partnership Award by NEXUS Automotive International at the Heavy Duty Aftermarket Week (HDAW) show in Grapevine, Texas. Established three years ago, this award recognizes suppliers that excel in program support, growth acceleration, professionalism, and partnership. Eligible suppliers must meet high standards in cooperation and innovation at both the NEXUS and local distributor levels.
“We’re pleased to present this award to
link hidden, please login to view,” said Joe Stephan, vice president of sales and business development for NEXUS North America. “Over the past year, PHINIA has strengthened its aftermarket commercial organization with talented, well-respected professionals and has demonstrated the high standards our members expect from global supplier partners. We look forward to building upon this valued partnership for years to come.” “This recognition is a testament to our team’s hard work and commitment to delivering exceptional experiences for our partners,” said Dave Illes, senior director of aftermarket sales, marketing, and training for PHINIA North America. “We sincerely thank NEXUS for this honor and look forward to further strengthening our partnership.”
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
Cloyes Gear & Products, Inc. (
link hidden, please login to view) announced it is the 2024 recipient of the “Technical Training” Supplier of the Year Award from O’Reilly Auto Parts. This achievement highlights Cloyes’ commitment to excellence in the automotive aftermarket industry, the company said. The award is given annually by O’Reilly Auto Parts to companies or individuals who demonstrate exceptional quality in providing technical training to their employees and customers, often recognizing their commitment to in-depth product knowledge and effective training programs.
“This is a testament to the dedication, expertise and passion that our team members have for
link hidden, please login to view through effective training techniques,” said John Hanighen, CEO of Cloyes. “We are honored to have their hard work recognized by O’Reilly Auto Parts and deeply appreciate their continued support and partnership.” Technical Product Director Cody Smith also was recognized for his outstanding contributions. His innovative training videos have set a new standard for quality in the industry, earning him well-deserved acclaim, Cloyes said.
Additionally, the Cloyes team was applauded for its successful integration of Rotomaster, the company added. Cloyes was also previously honored with the Sales Support Award in 2022 and the Content and Cataloging Award in 2020.
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