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Valvoline Restore & Protect Wins BIG Innovation Award
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By Counterman
Advance Auto Parts, Inc. presented its 2024 Vendor of the Year Award to Valvoline Global during “Accelerate,” the company’s annual vendor appreciation and leadership kickoff event in Orlando, Florida. This year, the company brought together vendors and team members in one place to fuel “incredible energy” behind executing
link hidden, please login to view three-year strategic plan, while honoring companies that make a positive impact on the business, the company said. “We want to recognize and congratulate vendors like Valvoline that provide the collaboration, partnership and expertise critical for delivering fast, reliable service,” said Bruce Starnes, executive vice president, chief merchant. “We see passion and performance from our vendors every day, which helps drive solutions to better meet the needs of our DIY and professional customers. We thank all our vendors for their contributions to Advance Auto Parts.”
2024 Vendor Partner of the Year: Valvoline Global
Advance said Valvoline is an extraordinary partner, explaining the company plays a role in the launch of new products with exceptional fill rates, delivers innovation in stores for customers, and supports the launch of new systems and processes. Valvoline consistently showcases its belief in collaboration, building strong partnerships, and best-in-class services, according to Advance.
Other Vendor Award Winners and Why they were Chosen:
This is How We Advance Awards: MotoRad, DRiV, and Pulsar
MotoRad, DRiV, and Pulsar provide leading category management services, deliver accurate data, and go above and beyond to provide exemplary service.
Vendor Rep Partner of the Year Award: Josco, Inc.
Josco’s strategic approach enabled Advance to stand up the Carquest Premium Undercar Specialist and Trainer Team.
Excellence in Ecomm Partner of the Year Award: ITW Global Brands
ITW’s proactive collaboration across teams ensures Advance’s customers have the right information to make informed purchase decisions.
Visionary Partner of the Year Award: Wetherill Associates
Wetherill Associates approaches challenges with creativity and collaboration, proactively delivering solutions that align with Advance’s business needs.
Supply Chain Partner of the Year Award: Dorman Products, Inc.
Dorman’s dedication to working across all functions within Advance’s supply chain defined delivery optimization.
Inventory Partner of the Year Award: Highline Warren
Highline Warren’s commitment to drive shared successes paved the way for Advance’s team members to expedite orders fast.
Professional Excellence Champion: Premium Guard
link hidden, please login to view is dedicated to working cross functionally, to produce coverage expansion solutions, and always willing to go the extra mile. DIY Excellence Champion: Chemical Guys
Chemical Guys’ approach to the category through the introduction of bold, innovative items has generated a loyal following among DIY customers.
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By Counterman
Valvoline has been recognized as a top franchisor in Entrepreneur’s 46th annual Franchise 500
link hidden, please login to view This is the second year the company ranked as the leading automotive services retailer and 24th overall among the top 500 franchise brands for 2025. Today, more than half of Valvoline’s preventive automotive maintenance service centers are operated by franchisees. Over time, the company said it expects to increase the number of stores it opens each year, targeting 250 store openings annually to reach the company’s goal of more than 3,500 total retail locations. “I am proud that once again
link hidden, please login to view Inc. has been recognized as the leading franchisor of automotive service retailers,” said Lori Flees, Valvoline Inc. president and CEO. “Our franchise partners play a critical role in our success. I value their partnership and look forward to our continued growth together.” The Entrepreneur Franchise 500 ranks companies with a minimum of 10 franchise units that are looking to expand in the United States and Canada. The recognition is based on key evaluation pillars: cost and fees, size and growth, support and brand strength.
“We are committed to maximizing our same store sales growth, as well as accelerating our retail network,” said Adam Worsham,
link hidden, please login to viewInc.’s chief franchising officer. “There is significant opportunity within the preventive automotive services industry and an opportunity to bring the convenient services of Valvoline Instant Oil Change to even more people.” The post
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By Counterman
Valvoline has been recognized for providing excellent customer service and has been ranked by Forbes on its “Best Customer Service 2025” list.
link hidden, please login to view was the top-ranked instant oil change company and placed 18th among the 300 brands on the list. The Forbes customer service list was based on surveys of 181,000 people in the United States who rated their interactions with more than 3,500 brands. Only the top 300-rated companies were included in the list. “Every year we serve millions of guests, and our goal is to deliver the very best customer service with each oil change and preventive automotive maintenance service,” said Laura Carpenter, Valvoline’s chief customer officer. “Our team members and franchise partners are focused and committed to go above and beyond for our guests each and every day. I’m proud of our franchise partners, teams and our retail service center managers who are delivering for our guests.”
A news release from
link hidden, please login to view explained that customers gave the company a 4.7 out of 5-star rating* for its service. That’s based on a survey of more than 1 million Valvoline Instant Oil Change customers. The post
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By Counterman
The
link hidden, please login to view, a 501c3 supporting people in the automotive aftermarket industry and their families during the hardest moments of their lives, announced that nominations for the first-ever AACF Humanitarian Award, generously sponsored by link hidden, please login to view is fast approaching. The deadline to submit
link hidden, please login to view is January 31, 2025.
link hidden, please login to view for this award should exemplify compassion, selflessness and a strong sense of social responsibility. Their actions should have made a significant and positive impact on communities locally, nationally, or globally, according to the AACF. Nominations will be reviewed by a committee consisting of AACF Board and Executive Committee Members as well as a NEXUS executive. “This prestigious award aims to recognize and honor outstanding individuals, companies, associations or groups within the automotive aftermarket industry who have demonstrated exceptional dedication to improving the lives of others through humanitarian efforts,” the AACF said.
“Since first introducing the AACF Humanitarian Award in partnership with NEXUS North America in May earlier this year our team has been purposefully planning,” said John Kairys, executive director of AACF. “We’re excited to officially open the nomination process to provide an opportunity for individuals and companies who give back with grace and intention to be recognized for their efforts in the community.”
The selection process for the AACF Humanitarian Award will be rigorous, with nominees evaluated based on their demonstrated impact and commitment to humanitarian causes. The award recipient will be announced at a special ceremony during Auto Care Association Connect 2025, bringing well-deserved recognition to their exceptional contributions, the AACF said.
“On behalf of NEXUS North America and NEXUS Automotive International, I want to share our excitement to have this opportunity to support the AACF organization for this new, outstanding Humanitarian Award. We are honored to play a role in this initiative,” said Robert Roos, president Pronto Network & NEXUS North America.
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