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Yokohama Tire Becomes a Lifetime UAF Trustee
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By Dorman Products
Would you rather practice swapping a flat tire for a spare or learn the hard way?
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By Counterman
link hidden, please login to view (YTC) announced it has become a lifetime trustee of the University of the Aftermarket Foundation (UAF). YTC President and CEO Jeff Barna, who made the announcement, also has been named to the UAF board of trustees. Since 1986, UAF has provided millions of dollars in scholarships to thousands of students studying for technical and professional industry careers. Among the many benefits
link hidden, please login to view provides are: Support for continued education for industry participants, including the AAP and MAAP certification programs. Support of industry educational initiatives. Provide a recognition platform to honor or memorialize individuals. Highlight industry career opportunities to attract the next generation of industry professionals. Engage industry members to work together for the future. “UAF helps pave the way for the next generation of automotive aftermarket leaders,” Barna said. “
link hidden, please login to view believes in, and is committed to, seeding the industry with future talent. We think it’s important for tire manufacturers, like Yokohama, to consider being involved in this worthy endeavor, and are honored to lay the foundation for others to follow.” “On behalf of the University of the Aftermarket Foundation, we extend our sincere thanks to Yokohama Tire Corporation for their generous support and welcome Jeff Barna to the UAF board of trustees,” said Roger McCollum, MAAP, chairman, University of the Aftermarket Foundation. “By becoming a Lifetime Trustee, Yokohama is demonstrating their commitment to the development of a skilled workforce that can drive industry innovation and service excellence. Their support is not just a contribution, but an investment in the future of the tire industry.”
According to McCollum, donations to UAF benefit:
Students pursuing technical careers in automotive maintenance and repair, collision, heavy duty/diesel, performance or other segments of the industry. Students planning careers in the industry in such fields as engineering, supply chain, IT/cybersecurity, sales, marketing and finance. Suppliers/vendors and other industry organizations through the education of those who work for them through programs like Leadership 2.0. Employees, customers, colleagues, children and friends of industry participants. All members of the motor vehicle aftermarket as UAF helps attract talent and supports multiple industry education initiatives. The post
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By Counterman
link hidden, please login to view has partnered with University of the Aftermarket Foundation (UAF) to provide 20 scholarships for aspiring automotive students. As part of the commitment, link hidden, please login to view is awarding 15 $2,500 scholarships to individuals accepted or enrolled in a transportation technician program, along with five $2,500 scholarships specifically for women. This is in addition to other initiatives, such as an apprenticeship program, which aligns with NAPA’s commitment to developing young talent and addressing the technician shortage, the company said. “With the technician shortage still impacting the industry, we understand the importance of nurturing individuals interested in a career in the automotive trades,” said Emily Schneider, senior director of marketing at NAPA. “These scholarships are designed to celebrate emerging talent and create opportunities for those beginning or continuing their journey in technician education.”
To enroll, students can visit
link hidden, please login to view and complete a single application to be considered for multiple scholarships. They can also view the details of all available scholarships and continue to update their application. “Addressing the technician shortage means investing in the education of future technicians, which is why we continue to partner with organizations such as NAPA to create those opportunities for young professionals,” said Mike Buzzard, chairman, UAF scholarship committee. “NAPA’s reach coupled with their commitment to helping current students goes a long way in addressing the technician shortage, and these scholarships will continue to break down a barrier for anyone looking to join the industry.”
For more information, reminders and updates about the
link hidden, please login to view scholarship program, interested parties can text their name and email address to 720-903-2206. The post
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2024 Lifetime Achievement Award in Honor of Martin Fromm to Sue Godschalk, president of Federated Auto Parts. The award was presented by AWDA Chairperson Ashlee Arnold on Nov. 3 at AWDA’s 2024 Annual Conference in Las Vegas.
AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm.
Starting 52 years ago at the bottom and working her way up to the very top of the organization, Godschalk began in the aftermarket in the inventory control department and this year will go on to become CEO of Federated Auto Parts. She has experienced great success in an industry that has been traditionally dominated by men.
Like many small business leaders, Godschalk wears numerous hats including managing financials, people, meetings, payments, rebates and much more. She’s a consensus builder who listens, contributes, pushes hard for what she believes in and then implements the plan better than nearly anyone else.
Godschalk leads through servant leadership, collaboration and by putting the time in until the job is done. Like all great leaders, she seeks professionalism over popularity. She doesn’t seek the limelight and accomplishes far more than nearly everyone else, and for years has been able to set new standards working alongside her husband Herb.
Godschalk had great mentors in Larry Pavey, Rusty Bishop and Art Fisher, as well as all of the Federated membership. Her team has benefited from being around such a highly capable person who is the perfect combination of a productive manager, worker bee, and intelligent team player.
Great plans can often fail without excellent execution and Godschalk works the plan as well as anyone and deserves credit for all of her successes both personally and professionally. While working long hours, she finds time to support her church as the lector and the secretary of the parish council. She also loves to cook and entertain, and in high school, she was even a starter on her basketball team and the captain of their cheerleading squad.
The independent aftermarket has a world-class “cheerleader” and an expert “player” in award winner Sue Godschalk.
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