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    • By Counterman
      Valvoline Global Operations announced its recognition as a winner in the 2025 BIG Innovation Awards, presented by the Business Intelligence Group. The honor highlights Valvoline’s Restore & Protect motor oil, which the company said is a “first-of-its-kind innovation that restores engines to run like new by removing up to 100 percent of engine-killing deposits when used as directed.” This high-performing product is recognized as driving transformative impact in the motor oil, lubricants, and coolants industry,
      link hidden, please login to view said. “We have a rich history of putting innovation into action in the automotive lubricant category. Restore & Protect is a product that showcases our commitment to being at the forefront of our industry,” said Greg Barntsen, Valvoline Global Operations general manager – Americas. “The product truly redefines what motor oil can achieve, and this award is a testament to our commitment to inspiring progress while meeting the needs of our consumers and customers.”
      “Humanity relies on innovation to improve our lives and the planet,” said Russ Fordyce, CEO of the Business Intelligence Group. “We’re thrilled to spotlight Valvoline’s Restore & Protect motor oil as a shining example of innovation making a profound impact globally.”
      A news release from
      link hidden, please login to viewexplained that the 2025 BIG Innovation Awards celebrate organizations and individuals pushing boundaries and advancing their industries. Winners are evaluated by a panel of seasoned business leaders and executives who consider creativity, measurable results and overall impact in their selections. The post
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    • By Counterman
      Advance Auto Parts, Inc. presented its 2024 Vendor of the Year Award to Valvoline Global during “Accelerate,” the company’s annual vendor appreciation and leadership kickoff event in Orlando, Florida. This year, the company brought together vendors and team members in one place to fuel “incredible energy” behind executing
      link hidden, please login to view three-year strategic plan, while honoring companies that make a positive impact on the business, the company said. “We want to recognize and congratulate vendors like Valvoline that provide the collaboration, partnership and expertise critical for delivering fast, reliable service,” said Bruce Starnes, executive vice president, chief merchant. “We see passion and performance from our vendors every day, which helps drive solutions to better meet the needs of our DIY and professional customers. We thank all our vendors for their contributions to Advance Auto Parts.”
      2024 Vendor Partner of the Year: Valvoline Global
      Advance said Valvoline is an extraordinary partner, explaining the company plays a role in the launch of new products with exceptional fill rates, delivers innovation in stores for customers, and supports the launch of new systems and processes. Valvoline consistently showcases its belief in collaboration, building strong partnerships, and best-in-class services, according to Advance.
      Other Vendor Award Winners and Why they were Chosen:
      This is How We Advance Awards: MotoRad, DRiV, and Pulsar
      MotoRad, DRiV, and Pulsar provide leading category management services, deliver accurate data, and go above and beyond to provide exemplary service.
      Vendor Rep Partner of the Year Award: Josco, Inc.
      Josco’s strategic approach enabled Advance to stand up the Carquest Premium Undercar Specialist and Trainer Team.
      Excellence in Ecomm Partner of the Year Award: ITW Global Brands
      ITW’s proactive collaboration across teams ensures Advance’s customers have the right information to make informed purchase decisions.
      Visionary Partner of the Year Award: Wetherill Associates
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      Supply Chain Partner of the Year Award: Dorman Products, Inc.
      Dorman’s dedication to working across all functions within Advance’s supply chain defined delivery optimization.
      Inventory Partner of the Year Award: Highline Warren
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      Professional Excellence Champion: Premium Guard

      link hidden, please login to view is dedicated to working cross functionally, to produce coverage expansion solutions, and always willing to go the extra mile. DIY Excellence Champion: Chemical Guys
      Chemical Guys’ approach to the category through the introduction of bold, innovative items has generated a loyal following among DIY customers.
      The post
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    • By Counterman
      Federated Auto Parts, established in 1985, is celebrating its 40th anniversary in 2025. The company was founded by the late Art Fisher. Fisher Auto Parts and Westwood Auto Parts became the first two Federated members. Three additional WDs became members throughout 1985—Automotive Jobbers Supply in April, and Warehouse Inc. and Auto Distributor in December. Today, Federated has more than 80 members located throughout the United States, Canada, the Bahamas and Mexico.
      “The success of Federated over the past 40 years is largely due to the unwavering support and dedication of our members. Federated would not exist without them,” said Sue Godschalk, CEO of
      link hidden, please login to view. “Although we will be celebrating our past throughout the coming year, we will also be looking to the future. Federated will continue to evolve and grow, embracing innovation, expanding and reinforcing partnerships, and providing exceptional value to our members and customers. The next 40 years look very bright.” A yearlong celebration will include special programs, promotions and events for
      link hidden, please login to view members, customers, suppliers and other stakeholders. In recognition of the anniversary, Federated has created a special logo to commemorate the 40-year milestone. The post
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