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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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By Counterman
Dorman Products, Inc. announced it has named Tayfun Uner president of its light-duty business segment.
In this newly created role, Uner will be responsible for driving strategic growth and overseeing all commercial and operational aspects of Dorman’s largest business segment, the company said.
“We are pleased to welcome Tayfun to Dorman,” said Kevin Olsen,
link hidden, please login to view president and chief executive officer. “His broad experience and proven ability to drive growth, enhance financial performance and foster a positive culture will be key to driving the continued success of our Light Duty business. This new role completes our segment transition, with a formalized leadership structure for each of our three business segments.” Uner joins Dorman with an extensive global background in consumer goods, most recently serving as SVP of three Newell Brand business units, according to Dorman. Prior to that, he held strategic positions around the world with increasing responsibility at McKinsey & Company, Procter & Gamble and Carlsberg Breweries. He holds an undergraduate degree from Bogazici University (Istanbul, Turkey) and a Master of Business Administration degree from Harvard University.
“I feel privileged to join the innovative team at Dorman. I am excited to build on the strong foundation of our brand and trusted solutions like our Dorman OE FIX products and working closely with our channel partners to accelerate the growth of the automotive aftermarket by helping solve people’s repair problems,” Uner said.
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By Counterman
MAHLE showcased its full-service portfolio of products at AAPEX. The company said it aims to position itself as a “one-stop shop” for technicians, shop owners and drivers. Key offerings highlighted at this year’s AAPEX show included
link hidden, please login to viewgaskets, engine components, filters and thermal management solutions as well as the company’s battery diagnostic systems, A/C units and latest shop equipment. “Our goal is to further expand MAHLE Aftermarket’s leading role in the global market with attractive offers for repair shops and trade,” said Eduardo Spilla, general manager,
link hidden, please login to viewAftermarket North America. “We are particularly focused on electrification, digitalization, and sustainability in order to help create the future of transportation and do our part in providing high-quality solutions to customers around the world.” More information on MAHLE can be found online or by contacting MAHLE local sales representatives.
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By Counterman
The parts industry is a very diverse marketplace. While the landscape is mostly dominated by retail chains and jobber stores serving the general automotive and light truck segment, there are several other specialized parts vendors catering to imports, collision and refinish, powersports, ag and turf, and OEM vehicle brands. Each requires its own unique set of skills, including the heavy truck market.
For many of us behind the counter, our only experiences with heavy trucks are when stock orders are delivered to our stores. Heavy-duty parts specialists work in a very different setting than the “year, make, model” format of retail parts, or the VIN-driven world of a dealership parts department. On those occasions when even a veteran P2-certified parts specialist is presented with a request for heavy-duty parts, we are required to think a little differently and be prepared to dig a little deeper to find solutions.
Trucks are classified by their gross vehicle weight rating (GVWR), with light trucks like Tacoma, Silverado 1500, F-250, and Ram 3500 representing classes 1-3, up to 14,000 pounds. Medium duty (14,001 to 26,000 pounds) covers class 4, 5, and 6, including models like the Ram 4500, F550, and Kodiak 6500. These medium-duty trucks all feature hydraulic brake systems, and are sometimes catalogued alongside their light-duty counterparts. Heavy-duty vehicles, on the other hand, are catalogued primarily by the major components used to build the vehicle.
Heavy duty generally describes class 7 and 8 trucks, with a GVWR over 26,000 pounds. Some class 7 trucks feature hydraulic or air-over-hydraulic brake systems, but the majority of trucks in these two classes rely on air brakes to stop these heavily loaded vehicles. Air brakes operate much like hydraulic brakes, using air pressure instead of hydraulic fluid to apply brake force when the pedal is depressed. Air pressure is created by an on-board compressor, and distributed through a series of valves and tubing to the foundation brakes (disc or drum brake components). Semi-trailers, when coupled to the tractor’s air supply, operate the same way. In case of a drop in air pressure, spring-loaded parking brakes serve as an automatic emergency brake.
Cataloguing foundation brake parts often requires a combination of measurements, identification of manufacturer-specific design elements, and even axle model numbers. Air components require the understanding and identification of thread pitch and sizing, cross-referencing numbers from multiple vendor information sources, and a solid understanding of what each type of valve does within the system.
Engine, drivetrain and suspension components are similarly dependent on how an individual truck was spec’d from the factory. A cement mixer or tri-axle dump truck requires a considerably heavier suspension design than an over-the-road tractor regularly hauling van body trailers full of potato chips. Even within the same model range, a truck manufacturer might offer engines from Cummins, Caterpillar or Detroit, each one mated to one of several manual or automatic transmission options from Eaton, Fuller or Allison. Throw in Rockwell, Eaton or Dana axle packages in one of a dozen different gear ratios, and the combinations become nearly unmanageable.
In our automotive cataloguing, those drivetrain options (and most other parts requests) would generally be found through a simple year/make/model search, but with HD parts, that’s only the beginning. At the dealership level, VIN entry yields a copy of the build sheet or bill of materials (BOM) with the relevant options identified, and OE part numbers called out in the electronic catalog. For aftermarket professionals, its off to various manufacturer catalogs, searching individual component or assembly model numbers and/or serial numbers to collect part information. With more focus on identification of standalone parts that are not necessarily exclusive to one vehicle manufacturer, it simply requires a different approach than what many parts specialists are used to.
There are instances when traditional aftermarket catalog skills come into play, and many of your existing light vehicle vendors also offer HD parts solutions. Your WD or DC might not stock a full line of heavy-duty parts, but many basics like filtration, lighting, belts, rotating electrical and batteries are often only a daily order away. For slower-moving HD-specific parts, special ordering from existing vendors is often a realistic possibility, assuming your customer can absorb the downtime.
Most heavy-duty customers are commercial operators, and time spent waiting on parts is money lost for their businesses and yours. Quick turnaround times for these orders are an everyday expectation in the HD world, so last-moment requests and expedited shipping charges are common. For a parts specialist who enjoys a challenge, the occasional HD parts lookup represents a chance to flex their interchange and cross-reference muscles, and maybe even learn new ways of problem-solving that can be applied to their “regular” daily tasks!
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By Counterman
link hidden, please login to view, a brand of ADD USA group, announced it will be exhibiting various product lines and new applications at AAPEX 2024 in the Venetian Expo, booth A4871. Some of the highlights to be presented at the show are new, recently released complete strut assemblies that are designed for the 2023 Chrysler Pacifica and the 2023 Kia Forte GT, the company said. In addition, PRT is featuring popular SUV and pickup truck applications, including the Jeep Compass, Audi Q5, Ford F-150, Chevrolet Silverado and Dodge Ram 1500, among others.
link hidden, please login to view said it also will be presenting other lines, including air shocks, motor and strut mounts and an extensive portfolio of HD applications with over 5,000 OEM references with 100% gas-charged shocks for trucks, trailers, buses, commercial vehicles, cement mixers, motor homes and many more. “We are more than happy to present our product lines and these numerous launches at the show! As an OE supplier, our company continually invests in research and development of new products, allowing us to bring the latest innovations to the aftermarket!” said Bruno Bello, director of marketing at PRT.
For more information, call 1-770-238-1611, visit
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