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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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By Counterman
link hidden, please login to view announced its new CO₂-reduced filters impregnated with plant-based raw materials, manufactured using renewable energy and packaged in sustainable, recycled material. Filters with cellulose media have previously been impregnated with fossil-based phenolic resin, which provides stability, rigidity and chemical resistance, according to
link hidden, please login to view, which said it has partially replaced this crude oil-based treatment with the plant-based raw material lignin, a natural product contained in wood. Lignin is what makes wood stable and can also have the same effect on filter media, the company explained. This technology is initially being used in selected MANN-FILTER air and oil filters, with more filters will follow. As a result, MANN+HUMMEL said it is reducing the CO2footprint of the relevant lignin impregnation during production by up to 5 percent compared to regular phenolic resin impregnation. In addition, this reduces the amount of crude oil used for impregnation by around 27 percent.
The calculation of the CO₂ values and the calculation method for determining the crude oil savings have been externally verified and validated by ClimatePartner, a German organization that supports companies in calculating, reducing and offsetting CO₂ emissions and offers climate neutrality labels.
Thanks to the switch to lignin, the MANN-FILTER C 17 237 air filter, for example, saves 3.93 tons of CO₂ and more than 4,500 liters of crude oil annually, based on 2024 sales figures, the company said, with the material being used coming from certified sources. Lignin is produced in large quantities as a waste product in paper and pulp production—several million tons are generated worldwide every year.
In the independent aftermarket, the innovative and more sustainable air filters are now available as MANN-FILTER applications for almost 70 million cars and transporters in Europe, while oil filters are ready to use for almost 17.6 million vehicles, the company said. The improved impregnation will now be incorporated into defined series products, with MANN-FILTER products are gradually being converted to lignin.
“This means that customers do not have to choose between different versions, no additional storage space is needed, and no additional part numbers are required,” explains Dr. Lars Spelter, lead engineer for filtration materials at MANN+HUMMEL. “Everything should be kept as simple as possible for our customers. Externally, the partially plant-impregnated filters differ from the conventional ones. They are slightly brownish due to the characteristic color of the lignin they contain and they have a pleasant, natural odor. The innovative products are easy to recognize by the green leaf pictogram on the packaging. Our lignin impregnation is a successful example of how ambitious CO2 reduction targets in product development can also be implemented in series products.”
The new filters combine sustainability with consistently high performance in the usual original equipment quality and meet the strictest requirements of the automotive industry, MANN+HUMMEL explained.
To further reduce CO2 emissions during production, MANN+HUMMEL added it will only use electricity from renewable sources or a combination of green electricity and certificates and guarantees of origin from hydro, solar, or wind power plants from 2025. Energy sources for the generation of process heat are also to be CO2 neutral from 2035 in order to achieve a significant milestone in CO2-free production.
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
National Auto Parts Warehouse (NPW) hosted a weekend of events Jan. 31-Feb. 2 to celebrate and honor its vendors and customers. Following NPW’s
link hidden, please login to view on Jan. 31, the company held its Vendor Appreciation Dinner and Customer awards on Feb. 1, in Miami, Fla. “It means the world to us to do business with you,” said
link hidden, please login to view President and CEO Chris Pacey as he opened the awards ceremony. “You’re not just a vendor. It’s not just a relationship. It’s a friendship. Many of you have done business with our family for many years. I can tell you we take that very seriously. We look forward to growing this company with your support.”
The Vendor Award Winners Include:
Training Support Vendor of the Year: Dorman Technology Support Vendor of the Year: Gates Marketing & Logistics Vendor of the Year: DRiV Customer Service Vendor of the year: SMP Inventory Management Vendor of the Year: BBB Engine/Performance Vendor of the Year: Melling Traditional Parts Vendor of the Year: DuraGo Sales Account Manager of the Year: Mike Wamsley, NA Williams NPW’s gala weekend concluded with the annual FAST Expo at the Miami Airport Convention Center. The expo returned as a live event this year, with more than 80 exhibitors, after being digital in 2024. Visitors got to enjoy a trade show, race simulators, live engine build, car show and a portable dynamometer. Photos from the event, as well as the awards ceremony, can be seen below.
NPW Vendor Award Winners:
From Left: Larry Pacey, Danielle Rickerson, Dorman Products’ Matisse Dornier-Duff and Nico Dolciato, John Pacey, Chris Pacey. From Left: Chris Pacey, Gates’ Daniel Farr, Bob Watson and Gladden Summerlin, Larry Pacey, Danielle Rickerson, John Pacey. From Left: DRiV’s Marco Botello, Leo Santiago, Kyle Vandecaveye, Rob Rotan and Charles Sargent, Danielle Rickerson, DRiV’s Ryan Jones and Chuck Hawkins, John Pacey, Chris Pacey, Larry Pacey. From Left: SMP’s Ward Armstrong, Chris Pacey, Danielle Rickerson, SMP’s Nory Rivera and Larry Sills, Larry Pacey, SMP’s Paul Farwick, John Pacey, SMP’s Matt Robinson. From Left: Larry Pacey, BBB’s Josh Castrillo and Guy Balsome, Danielle Rickerson, John Pacey, Chris Pacey. From Left: Chris Pacey, Larry Pacey, Melling’s Doug Smith and Laura Short, Danielle Rickerson, John Pacey. From Left: Chris Pacey, Larry Pacey, DuraGo’s Brian Hendrickson, Danielle Rickerson, John Pacey. From Left: Chris Pacey, Larry Pacey, NA Williams’ Dan Murrell and Mike Wamsley; Danielle Rickerson, John Pacey.
FAST Expo Photo Gallery:
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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