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Alliance Announces Bosch as 2024 Channel Partner of the Year

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By Counterman
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. announced it was proud to present the Channel Partner of the Year award, the most prestigious of the Alliance’s honors, to the Robert Bosch Company for consistently performing with distinction and aligning with the Alliance’s brand strategy throughout 2024. This award and others were presented during the Alliance’s annual awards banquet on December 10, 2024, at the JW Marriott Turnberry in Aventura, FL, held during the 2024
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“We are delighted to celebrate our dedicated channel partners and their continued commitment to the success of the Alliance and our shareholder members,” said JC Washbish, president of the Alliance. “Each of these companies has demonstrated excellence in supporting our vision and contributing to the growth and innovation of the industry. We look forward to building on this momentum.”

JC-presenting-at-Alliance-winter-meetingJC Washbish, president, Aftermarket Auto Parts Alliance, presenting at the Alliance winter meeting awards banquet, Dec. 10, 2024, held at the JW Marriott Turnberry in Aventura, FL.

“Together with our dedicated team and in collaboration with the Alliance and its shareholder members, we are honored to receive this recognition,” said Todd Hertzler, vice president of sales for Bosch Mobility Aftermarket North America. “This acknowledgment is both humbling and rewarding. We take great pride in being a trusted, high-quality channel partner and value the recognition of our ongoing efforts. As we look ahead to 2025, we are excited about the opportunities and continued collaboration with the Alliance membership.”

Other notable awards presented include honors for Technology Support, Manpower, the Diamond Award, Training, Commercial Vehicle & Heavy-Duty (CVHD) Hauler, Technology Partner, Logistics, Marketing, Customer Service, and the prestigious Lonestar Award. Additionally, the Fill Rate Awards, which celebrated partners who maintained exceptional fill rates throughout the year, were presented earlier that Tuesday.

Award2024 Winner
Technology SupportStandard Motor Products, Inc
ManpowerGates
DiamondKimberly- Clark Professional
TrainingDorman
CVHD HaulerGrote
Technology PartnerBridgeheadIT
LogisticsTrakMotive
MarketingValvoline
Customer ServiceBBB Industries
LonestarEast Penn Manufacturing
Exclusive National BrandMPA/MacPherson Hub

The 2024 Winter Meeting, attended by over 500 industry professionals, served as a hub for collaboration and knowledge-sharing among shareholders and channel partners. The four-day event featured joint business sessions, mixer events and discussions on key topics such as category management, sales and marketing, information technology, and national accounts, the Aftermarket Auto Parts Alliance said.

Alliance-reception.jpg

The event culminated in the awards banquet, which remains the highlight of the Winter Meeting.

“With each event, we strive to improve and create an environment that fosters collaboration, innovation, and meaningful connections. The energy and engagement this year was exceptional, and it’s rewarding to see our shareholders and channel partners come together so effectively. This meeting was the perfect way to close out a successful 2024, and we’re excited to continue building on this momentum in the years ahead,” said Corey Bartlett, president & CEO of Automotive Parts Headquarters, Inc.

The Winter Meeting formally concluded on Wednesday, Dec. 11, 2024. Following the event, the Channel Partner Advisory Council (CPAC), a collection of valued manufacturing representatives, gathered to review the meeting’s key takeaways and strategize for future initiatives.

“The Channel Partner Advisory Council is a great opportunity for vendors to give feedback to the Alliance office on how we can better collaborate to make us all better. The meeting has been very successful in helping the Alliance strategic direction and has helped us become better partners with the Alliance.  It’s a true honor for us to be involved with the CPAC and to see the results,” said Joe Bergsieker, vice president sales – program groups for BBB Industries and chairman of CPAC.

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