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By Counterman
Sue Godschalk has been named Chief Executive Officer of
link hidden, please login to view. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. During her 39-year career at
link hidden, please login to view, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed. “Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.”
The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America.
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By Counterman
link hidden, please login to view is encouraging people to vote for a winner for the World Of Outlaws Federated Car Care Work Zone Teamwork Counts award. The winning team receives $5,000, which will be presented at the World of Outlaws championship banquet. By voting, fans have a chance to win two VIP tickets to the 2025
link hidden, please login to view DIRTcar Nationals at the Volusia Speedway Park on Saturday, Feb. 8, including access to the Federated Auto Parts suite. Other prizes include four $50 Visa gift cards. You may vote once per day. Click
link hidden, please login to view for more information on how to vote.
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By Counterman
You could cash in on the celebration of the silver anniversary of the
link hidden, please login to view commercial jingle. To mark the 25th anniversary of “Oh, Oh, Oh, O’Reilly…Auto Parts…OWW!!” O’Reilly is sponsoring a contest based on its signature song, with three top prizes of $5,000 each, and you don’t even need to be able to sing. The company said you can enter in one or all of the categories: Dance: Use any of the jingle versions on the O’Reilly link hidden, please login to view, link hidden, please login to view or link hidden, please login to view to boogie your way to big bucks. Remix: Reimagine the classic jingle and turn it into a club-worthy dance hit. Cover: Take the O’Reilly jingle to the next level with your vocal and musical talents. O’Reilly said its “simple, catchy tune” was born in Springfield, Missouri, the hometown of O’Reilly Auto Parts. It was first pitched as an acoustic guitar recording on a cassette tape. Earlier this year, O’Reilly was honored with Radio Marketer of the Year at the
link hidden, please login to view, in large part because of the everlasting impact of the jingle, the company said. But, as O’Reilly pointed out, that doesn’t mean there isn’t a special version out there waiting to be created. People can submit their entries Oct. 1 through Oct. 31, 2024 by going to
link hidden, please login to view, where there are also rules and details on prizes. People around the world will be able to vote for their favorite from Nov. 1 to 15, and winners will be announced Nov. 26 – unless there’s a tie, which could bring a second round of voting.
Follow the fun by using the hashtag #OReillyJingleContest.
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By Counterman
The 2024 Federated Suite-Stakes is underway with more chances to win and hundreds of prizes. Those prizes include 12 ocean cruises to Alaska, eight trips to the Federated Auto Parts DIRTcar Nationals in Florida, gift cards, Federated diecast collectibles, Lisle tools, World of Outlaws shirts, hats, gloves and other items.
“Our Federated Suite-Stakes gets better every year, and this year will be no exception,” said Phil Moore, senior vice president for Federated. “Since the inception of the Federated Suite-Stakes program, nearly 15,000 prizes have been awarded. This year, we have added extra opportunities for our loyal customers to earn more chances to win one of 1,700 prizes. With arctic chills and racing thrills, be sure to sign up right away so you don’t miss out on the most unique and fun promotion in the industry.”
The Federated Suite-Stakes contest is now open for enrollment and runs until October 31, 2024. To be eligible, participants must be a Federated customer in good standing and enrolled in the contest before the October 31 deadline.
For more information, contact a Federated representative or visit
link hidden, please login to view.
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