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By Counterman
SmartParts has announced the launch of DR!VE+ in North America at the 2025 NEXUS Business Forum in Abu Dhabi. This marks a major step in its global expansion. The launch follows strong growth in 2024 for the exclusive global aftermarket brand for NEXUS members worldwide. The first phase of the North American aftermaket expansion will introduce a 13,700-part Chassis range, with additional product lines to follow. DR!VE+ will serve as the unified brand for NEXUS North America members. SmartParts also introduces a new DR!VE+ battery range, reinforcing its commitment to a comprehensive aftermarket offering.
NEXUS Accelerates North American Aftermarket Expansion
To capitalize on growing market opportunities, NEXUS said it decided 18 months ago to speed up the deployment of the DR!VE+ brand. The aging car parc and transformation of the aftermarket are driving demand. The first phase of the North American aftermarket expansion will focus on the Chassis range, offering 13,700 part numbers. A roadmap will introduce multiple additional product lines over the next 18 months.
“This joint initiative marks a key milestone in the history of NEXUS North America,” said Robert Roos, president of APSG and NEXUS North America.
2024 Growth and 2025 Plans for SmartParts
SmartParts welcomed over 20 new
link hidden, please login to viewmembers and increased revenue by 50% in 2024. This success expands its reach to more than 80 members and customers in 50 countries, the company said. SmartParts aims to further increase its turnover in 2025. The company added it will fast-track expansion into North America, India and Asia. New DR!VE+ Battery Range to Meet Market Demand
SmartParts is unveiling its all-new DR!VE+ battery range at the NEXUS Business Forum. The lineup targets both light vehicles and heavy-duty applications. It is segmented into four categories—DR!VE+ Platinum (AGM), DR!VE+ Performance (EFB), DR!VE+ Essential (SLI), and DR!VE+ Access (Commercial Vehicles only). This range includes 61 part numbers, covering 99% of market demand and catering to older vehicles, hybrid models and commercial applications.
Future Growth and Global Expansion
The
link hidden, please login to view portfolio expanded by more than 1,100 part numbers in 2024. This brings the total to over 11,000 part numbers. SmartParts will continue expanding the range in 2025. The company remains committed to strengthening its position as the global aftermarket brand exclusive to link hidden, please login to viewmembers. “2024 has been an exceptional year for SmartParts,” said Pascal Popis, CEO of SmartParts. “With sales more than doubling compared to last year, this growth reflects the strong commitment of NEXUS members, the power of the DR!VE+ brand and the dedication of our team.”
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By Counterman
link hidden, please login to view N.A announced the expansion of its aftermarket portfolio with 13 new belt drive SKUs that offer application coverage for over 5.2 million vehicles in operation (VIO). A news release from
link hidden, please login to view said the latest product expansion “brings innovative solutions designed to meet the evolving needs of modern vehicles and repair technicians. The upgraded components enhance efficiency, simplify installation and reduce inventory complexity for distributors and shops.” The company’s new product lineup features:
Three pulleys covering over 2.1 million VIO. Seven overrunning alternator decouplers (OAD) spanning over 860,000 VIO. Three belt tensioners covering over 2.2 million VIO, now featuring advanced engineering upgrades for improved performance and ease of use. “It is essential that shops have access to reliable, OE-equivalent aftermarket parts as vehicles become more advanced. With 11 of the 13 new SKUs being first-to-market and OE-engineered, we’re giving technicians access to solutions that weren’t previously available,” said Ana Maria Lopez, product application manager at Litens Aftermarket N.A. “This is about staying ahead of industry complexity and ensuring shops have the right parts when they need them.”
All new SKUs are available now through
link hidden, please login to view distribution network, with additional product expansions planned throughout 2025, the company said.
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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