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Federated Auto Parts Names Sue Godschalk CEO


Counterman

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Sue Godschalk has been named Chief Executive Officer of

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. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. 

During her 39-year career at

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, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed.

“Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.”

The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America.

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