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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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By Counterman
link hidden, please login to view, a brand of ADD GROUP, announced it is exhibiting an extensive portfolio of heavy-duty product applications at Heavy Duty Aftermarket Week (HDAW) ‘25, January 20-23, at the Gaylord Texan Resort & Convention Center, Grapevine, Texas, in Booth 1723. The brand is showcasing 100% Gas-Charged Shocks covering more than 5,000 OE references for Trucks, Trailers, Buses, Commercial Vehicles and more. Applications include the 2024 Kenworth W900, 2020 Volvo VNL 740, 2020 International HV Series and 2020 Freightliner Cascadia, among others. In addition, the company is also presenting medium-duty applications, including pickups such as the Ford F-250 and Ram 2500, as well as cargo vans like the Ford Transit and Mercedes-Benz Sprinter.
As a highlight, PRT HD is also presenting a full line of Air Springs, which are designed for superior performance, made with OE-quality materials and premium rubber mixtures, guaranteeing a maintenance-free and long-lasting product, according to
link hidden, please login to view. “We are delighted to present this leading portfolio of H-D and Medium-Duty applications to our clients at HDAW 2025. PRT Heavy Duty is synonymous with Top Performance, Technology and Leading coverage,” said Bruno Bello, director of global marketing at PRT.
For more information about
link hidden, please login to view products, call 1-770-238-1611, visit link hidden, please login to view, or follow @prtautoparts. The post
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By Counterman
link hidden, please login to view announced it achieved another milestone in 2024 with the launch of 107 high-VIO part numbers, covering more than 30,211,120 applications through model year 2025. The launch of 107 new vehicle mounts includes: 57 part numbers for domestic applications; 22 for European applications; 21 for Japanese applications and 7 for Korean applications.
For more information, contact your local sales representative, or call the
link hidden, please login to view customer service department at 888-444-4616. Visit
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By Counterman
link hidden, please login to view announced the company has expanded product coverage for its starter and alternator, brake caliper, brake pad, brake shoe, power brake booster and brake rotor programs, with 505 new part numbers covering 302 million vehicles in operation. The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by
link hidden, please login to view, which serve the professional installer market. A select list of late-model part number introductions can be found link hidden, please login to view. A complete list is available by contacting a Motorcar Parts of America sales representative. “In addition to our private label offerings, our Quality-Built and Pure Energy products are steadily gaining momentum in the professional market, and the introduction of new part numbers underscores our proactive approach to developing, cataloging, and distributing products to meet evolving demand,” said Jamie Cook, senior vice president of sales and marketing.
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