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“OWW!” O’Reilly Auto Parts Sponsors Jingle Contest

Counterman

By Counterman
in Auto Parts News

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Counterman

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You could cash in on the celebration of the silver anniversary of the

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commercial jingle. To mark the 25th anniversary of “Oh, Oh, Oh, O’Reilly…Auto Parts…OWW!!” O’Reilly is sponsoring a contest based on its signature song, with three top prizes of $5,000 each, and you don’t even need to be able to sing. The company said you can enter in one or all of the categories:

  • Dance: Use any of the jingle versions on the O’Reilly 
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    , 
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     or 
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     to boogie your way to big bucks.
  • Remix: Reimagine the classic jingle and turn it into a club-worthy dance hit.
  • Cover: Take the O’Reilly jingle to the next level with your vocal and musical talents.

O’Reilly said its “simple, catchy tune” was born in Springfield, Missouri, the hometown of O’Reilly Auto Parts. It was first pitched as an acoustic guitar recording on a cassette tape. Earlier this year, O’Reilly was honored with Radio Marketer of the Year at the

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, in large part because of the everlasting impact of the jingle, the company said. But, as O’Reilly pointed out, that doesn’t mean there isn’t a special version out there waiting to be created.

People can submit their entries Oct. 1 through Oct. 31, 2024 by going to 

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, where there are also rules and details on prizes.

People around the world will be able to vote for their favorite from Nov. 1 to 15, and winners will be announced Nov. 26 – unless there’s a tie, which could bring a second round of voting.

Follow the fun by using the hashtag #OReillyJingleContest.

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