Dynamic Delivery: Coordinated Chaos

[Counterman]

You can get pretty much anything delivered if you want it badly enough. In the parts business, we’ve been doing it for decades, but delivery on demand has crept its way back into grocery and prepared foods, hardware, and many other industries. It’s not a new concept, only more efficient and widespread than it was at the turn of the 20th century, and even the 21st!

Instacart and other grocery services may seem like a modern marvel, but most grocery stores during the first half of the 20th century offered delivery, as did the local pharmacy, dairy, and a host of other businesses. The rise of suburbia (and the supermarket) after WWII threw a curveball into that business model as people became more mobile and spread out from urban centers. 

Pizza delivery, especially the Domino’s “30 minutes or less” guarantee, has had a drastic effect on our own delivery operations. For traffic safety reasons, Domino’s no longer guarantees half-hour delivery, but the effectiveness of their advertising campaign still resonates with the public some 30 years later. At the parts counter, as well as with food delivery services like Doordash and GrubHub, there’s still an unspoken expectation that our items will be arriving at fixed intervals after the order is placed. 

Fortunately, we don’t deal in perishable merchandise, so a delayed delivery doesn’t ruin the product. That doesn’t stop the phone from ringing off the hook with the dreaded “where’s my stuff?” calls, so we still need to keep up our pace to serve our commercial clientele. As soon as the call ends, or the online order is sent, we are “on the clock,” even if it is only the customer’s internal clock. 

Auto parts deliveries generally fall into two categories; “hot shot” and “routed.” Dispatching these orders and staffing a delivery team depends greatly on your market, geography, and each customer’s expectations. If you recall the fable of the tortoise and the hare, the moral of the story was that “slow and steady wins the race.” Routed deliveries are the tortoise, quietly making steady progress in a direct path that ultimately got him to the finish line. The post office, UPS and Amazon all successfully make use of delivery routes. You can generally count on regular deliveries from each of these providers within a specific daily window, and most recipients are content to schedule work around these time slots. Stock orders, parts ordered in advance of a scheduled appointment, and customers at the edge of our service areas are prime candidates for route delivery. For emergency orders, vehicles tying up a lift, and those instances where we have to correct previous cataloguing, picking or delivery mistakes, we must rely on the hot shot delivery.

The hare in our fable is a “hot shot” in many ways, sprinting here and there at a frenetic pace, expending considerable energy and even showing off a little for the crowd. Hot shot deliveries showcase our store’s commitment to serving our customer’s needs, but it can be physically, emotionally and financially draining. No wonder the hare decided to catch a quick nap! It’s easy to get caught up in the moment when it comes to hot shot delivery. If a “top 20” customer asks (or demands) us to drop everything and run, the first instinct for many is to dispatch the part with the first available delivery driver. This can quickly spiral into a shortage of available drivers (or even counter staff) as they scatter to the four winds, each with a single item or order. The problem is only compounded when multiple drivers are dispatched to the same general area, or, in some cases, the same customer! We need to coordinate the chaos to give our customers the best service possible.

For those stores with a dedicated outside salesperson, their daily or weekly sales routes are an established roadmap that can be used as a template for routed delivery. While a salesperson might spend all day maintaining relationships and making sales along a particular route, delivery personnel need only a fraction of that time to cover the same mileage and drop off the requested parts and supplies. Scheduled delivery twice or even three times a day is a real possibility in many markets, with a minimum of vehicles and drivers on the road at any given time. We can also maximize the profitability of route delivery by calling customers along the intended route ahead of time to identify any “last minute” needs before the driver even starts their engine.

Driver scheduling and dispatch requires a balance of “speedy” and “steady” to coordinate the chaos inherent in a successful store operation. Everyone admires the speed and agility of the running rabbit, but sometimes we also need a herd of turtles to get the job done. Knowing how to use both types of delivery effectively maximizes productivity and profits! 

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