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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
link hidden, please login to view announced the release of additional late model Hyundai and Kia coverage in February. Eight new part numbers are in stock and available for immediate delivery, the company said. Covering over 2,200,000 applications and model years 2020-2025, these part numbers represent “excellent sales opportunities,” according to Anchor.
All application data is available electronically on
link hidden, please login to view, Epicor and WHI Solutions. For more details on
link hidden, please login to view complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Counterman
link hidden, please login to view, sustainable manufacturer serving the automotive and industrial markets in North America and Europe, announced its rebrand to link hidden, please login to view, which it said reflects the company’s continued focus on innovation and its mission to spread the power of sustainable manufacturing at scale. The rebrand will roll out globally over the coming months, beginning with updated brand assets and a suite of resources designed to empower employees to embrace the new identity, the company said. As part of this transformation, a newly redesigned website will be unveiled in the coming week.
A news release announcing the rebranding explained that sustainable manufacturing lies at the core of TERREPOWER’s approach. Through advanced remanufacturing, reengineering and material recovery processes, the company said it minimizes waste, reduces reliance on raw materials, and enhances resource efficiency. This approach not only supports environmental responsibility but also provides cost-effective, high-quality solutions that help our customers operate more efficiently, TERREPOWER added.
“This is an exciting milestone for us,” said Duncan Gillis,
link hidden, please login to view CEO. “TERREPOWER is not just a new name, but a new chapter in our journey. It reflects our ongoing commitment to innovation and collaboration to deliver solutions that meet our customers’ evolving needs. This rebrand unites our teams under a shared identity and positions us well for future success.” TERREPOWER explained the name reflects the company’s continued commitment to innovation and its role in supporting a more efficient and resource-conscious future. Derived from the French word for “earth,” “Terre” signifies a dedication to preserving valuable resources, while “Power” reflects the company’s strength and drive to develop smarter, more efficient manufacturing solutions. Bringing those together, TERREPOWER represents the company’s focus on creating long-term value for customers by extending product life, optimizing material use and driving sustainable growth.
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By Counterman
*After this statement was released, Mexico President Claudia Sheinbaum announced on X (formerly Twitter) that the U.S. and Mexico have reached an agreement to delay tariffs for a month. In exchange, Mexico will be putting 10,000 National Guard troops on the Mexico/U.S. border as conversations between the countries continue.
On February 1, 2025, President Donald J. Trump
link hidden, please login to view: An Executive Order expanding a previous Executive Order (Declaring a National Emergency at the Southern Border – Proclamation 10886, Jan 20, 2025) to include Canada and China and to reiterate a national emergency under the International Emergency Economic Powers Act (IEEPA) and the National Emergencies Act (NEA). An Executive Order imposing a 25% tariff (ad valorem rate of duty) on all goods entering the United States from Mexico. An Executive Order imposing a 25% tariff (ad valorem rate of duty) on all goods (except energy resources) entering the United States from Canada. Energy resources will be subject to a 10% tariff. An Executive Order imposing a 10% tariff (ad valorem rate of duty) on imports from China. Trade Authority: These new tariffs are being implemented under the International Emergency Economic Powers Act (IEEPA). Under IEEPA, the President has the ability to take certain actions quickly after declaring a national emergency. The President may terminate the emergency. The U.S. Congress, “could terminate the underlying national emergency by enacting a joint resolution of disapproval.”
Source: Congressional Research Service
Timeline: The tariffs will go into effect at 12:01 a.m. eastern time on Tuesday, February 4, 2025. There is currently no date by which the tariffs will sunset.
Existing Tariffs: The new tariffs articulated in these Executive Orders will be imposed on top of any prior and existing “duties, fees, exactions, or charges applicable to such imported articles.”
Items Covered by the Tariffs: At this time, it appears that all items will be subject to the 25% tariff except in the case of Canada, where a lower 10% tariff will be applied to energy resources. The Trump Administration will publish a Federal Register notice containing the specific HTSUS (Harmonized Tariff Schedule of the United States) codes. This notice is not yet available.
Goods in Transit: The Executive Orders concerning Canada, Mexico, and China note that the duty will apply, “except that goods entered for consumption, or withdrawn from warehouse for consumption, after such time that were loaded onto a vessel at the port of loading or in transit on the final mode of transport prior to entry into the United States before 12:01 a.m. eastern time on February 1, 2025, shall not be subject to such additional duty, only if the importer certifies to CBP as specified in the Federal Register notice.”
De Minimis: The Executive Orders revoke duty-free “de minimis” treatment for goods coming into the U.S. from Mexico, Canada, and China that are subject to the order. According to CBP, “De minimis provides admission of articles free of duty and of any tax imposed on or by reason of importation, but the aggregate fair retail value in the country of shipment of articles imported by one person on one day and exempted from the payment of duty shall not exceed $800.”
For more information, see Section 321 Programs | U.S. Customs and Border Protection
Drawback: The Executive Orders note that “no drawback shall be available with respect to the duties imposed pursuant to this order.”
Exclusions: At this time, there is no language in the Executive Orders concerning an exclusion process.
Escalation: The Executive Orders include language stating that the U.S. may escalate these actions if the other nations take steps to retaliate against U.S. exports and goods.
Canada:
On February 1, 2025, Canada announced plans to impose 25% tariffs on $155 billion worth of U.S. items. The official statement from the Canadian government noted that these tariffs will be imposed in phases.
The first phase “will include tariffs on $30 billion in goods imported from the U.S., effective February 4, 2025, when the U.S tariffs are applied. The list includes products such as orange juice, peanut butter, wine, spirits, beer, coffee, appliances, apparel, footwear, motorcycles, cosmetics, and pulp and paper. A detailed list of these goods will be made available shortly.” A second phase of tariffs, which will address $125 billion worth of exports from the U.S., will not be imposed until after a 21-day comment period. They will include “products such as passenger vehicles and trucks, including electric vehicles, steel and aluminum products, certain fruits and vegetables, aerospace products, beef, pork, dairy, trucks and buses, recreational vehicles, and recreational boats.” Source: Canada announces $155B tariff package in response to unjustified U.S. tariffs – Canada.ca
Mexico:
On February 1, 2025, Mexico pledged to retaliate against the U.S. tariffs. Press reports indicate that Mexican President Claudia Sheinbaum has directed her government to enact “Plan B.” MEMA is awaiting further details on this action.
China:
China has reacted and pledged retaliatory action against the tariff announcement. However, no specific details were available as of the morning of February 2, 2025. MEMA is monitoring the announcements from the Chinese government on this action.
MEMA will continue to closely monitor these developments and provide our members with timely updates as more details emerge. As we assess the impact of these tariffs, we are actively engaging with members to gather insights and determine the best path forward. Your feedback is invaluable in understanding how these policies affect businesses, employees, customers, and communities.
Be on the lookout for details about member briefings next week, where we will provide further updates and opportunities for discussion, MEMA said.
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